Spencer (Spud) Rule’s Post

🚨🚨🚨 The most unserious people in your organization will have the most marketing feedback. *** That doesn't mean marketing doesn't need good feedback. it means the feedback you're getting about marketing isn't good. *** Unwinding this paradox is REQUIRED for running a marketing org that impacts revenue.

Good Marketing Vs Great Marketing

Look but don’t stare. Undefeated Marketing Strategy truth: If you obsess over your competitors. The best possible outcome is being identical - and late. Because you let them tempt you into a game they know how to win and you don’t have a next move.

It’s no secret that marketing strategies eventually become saturated. Word catches on & people flood the market. It’s important to stay ahead of the pack if you want success in your field. Knowing this, how do you plan on staying ahead of the competition?

A Successful Marketing process

Marketing doesn't have to be complicated. Every day, millions embark on a tireless pursuit longing for more: ✅ Leisure time ✅ Financial Freedom ✅ Alignment ✅ Influence and recognition ✅ Unquestionable acceptance Consider these five factors to navigate the marketing labyrinth gracefully. ✨

An excellent short course to gain comprehensive understanding of strategic marketing insights and future of marketing from Seth Godin and Philip Kotler.

In the dynamic world of marketing, complacency is the enemy of success. The relentless pursuit of innovation and adaptation is the lifeblood of any effective marketer. To remain at the forefront, we must constantly dig deeper, unearthing new insights, strategies, and tools that propel our campaigns forward.

My honest, unfiltered thoughts about Marketing within an organization... The role of marketing is still the only role in any company that everyone thinks they can do! That's a problem... For 2 reasons (and probably many more): 1. Marketing is a craft that takes years to master, that is both creative and analytical. 2. It's not enough to understand your customers. You need to know how to touch their pain point. Trust your marketing leaders please!

Ever feel like you’re doing everything you “should be”doing in your marketing, but the business still is not coming in as you’d like? You may not have considered this critical element. I've seen first hand how making this shift has changed potential client responses from non-existent to "Absolutely. I trust you and want to work with you". Would love to hear your perspective on this, so please share in the comments!