Spencer Stuart’s Post

I like how the new age CMO is called the Chief Dot Connector. Chief marketing officers are now at the center of a chaotic, competitive environment with a demanding consumer and a digital agenda that transforms every part of the business. Erik Almadrones and Dong-Ho Kang look at how CMOs optimize their investments to deliver productivity benefits and delight the customer at the same time. Check out the full article now. #CMO #Marketing #humancenteredcxo #csuite #leadership #betterworkingworld #transformation #CMO #AI #data #marketing #customer

My thoughts on how to give marketing a bigger voice and stronger presence in the boardroom - live on Ad Age today! CMOS AS STRATEGIC ADVISORS—WHY MARKETERS NEED A BIGGER BOARDROOM PRESENCE Connecting the dots between marketing initiatives and sales outcomes can dramatically redefine the role https://lnkd.in/e-yZ56vk

According to research from McKinsey, CEOs who place marketing at the core of their growth strategy are twice as likely to have greater than 5% annual growth compared with their peers. A case for more CMO influence in the boardroom. If you're an esteemed WARC subscriber, I've recently written something in response to this provocation: The CMO is at the intersection of marketing, customer experience, communications, data, AI and more. How can marketing leaders use this position to influence the C-suite and grow the importance of marketing in the business? I make the case that succeeding here requires CMOs balance two things: nailing the marketing fundamentals and simultaneously leveraging their unique vantage point to explore, test, and learn on the frontiers of change. Frontier | The Beyond Collective | Above+Beyond | Yonder Media | CollectiveStudios https://lnkd.in/dW6cBJta?

One area that is still so new to all of us is how we tackle the skills challenge around AI. The topic of the next Marketing Capability Leaders Forum, on the 16th May in London, is on the impact of AI on marketing capabilities. So if you are a senior L&D, Capability, or Marketing Leader who is interested in AI and how to unlock it's potential in your team, then the Marketing Capability Leaders Forum is for you. Details on registering are below.

🚀 Are You the Future-Ready CMO or, as Scott Galloway's prediction, dead in 18 months or Less? 🕒 As a board member and change leader currently immersed in AI education with focus on implications for business strategy at MIT Sloan School of Management, I'm excited to reflect on the last decade of my career. My mission has been clear: to inspire companies and individuals to adopt a transformative mindset. A mindset that places innovation at the core, reshaping leadership, fostering a culture of empowerment, and driving forward product development and digital technologies—all with the ultimate goal of catalyzing growth in business. Scott Galloway’s insightful article highlights a pivotal shift in the marketing landscape. It's no longer solely about seeking larger budgets for traditional marketing endeavors. As he aptly puts it, "If you can figure out ways to unlock innovation in product and digital technologies, I think you're going to survive." In this dynamic environment, harnessing the power of AI, data analytics, and emerging technologies becomes imperative. We must forge brands through data-driven strategies, craft meaningful customer experiences, and maintain a competitive edge in the ever-evolving digital sphere, all contributing to the growth and success of our businesses. Read the full article here: https://lnkd.in/dqkGKiCT #CMO #Marketing #Innovation #AI #DigitalTransformation #Leadership #MIT #ChangeLeader #BusinessGrowth

Interesting:” Marketing teams are at risk of working with internal senior stakeholders in mind – instead of zooming in on consumers and customers.” Listen to this WARC podcast: “The future of strategy and why marketers need a reality check”: https://lnkd.in/eiZ2JQ95

The role of CMO is changing and AI is helping this but CMOs are taking on a broader scope. They always should and will lead strategy and drive growth in revenue and they do this by being futurists. Great article below. #CMO #marketingcareer #marketing

Marketing has been around for ages, yet this WSJ article points out there's still a massive (and growing) gap between how CEO's and CMO's perceive marketing in their companies. If something like marketing is still misunderstood, how do we expect a relatively new field like "data" to be understood and adopted at the executive level?

A recent McKinsey study opened my eyes: when CEOs and CMOs are on the same page, magic happens in revenue growth! But, it seems there's a disconnect, with only half the CEO-CMO duos agreeing on the role of marketing. It's a nudge for us in the marketing realm to demystify our world to the C-suite, aligning our goals for that shared win. Because when we bridge this gap, we're not just hitting figures, we're creating a harmonized tune of growth and innovation! 🚀

Are you the CMO of the future or are you-dead-in-18-months-or-less-scott-galloway-on-the-future-of-cmos? When contemplating the evolving responsibilities and competence of the Chief Marketing Officer (CMO) and pondering the six-year mission of our global network, CMO goes TECH, a notable perspective surfaces, echoed by Scott Galloway: “If you can figure out ways to unlock innovation in product and digital technologies, I think you’re going to survive.” This has been essential to me for the last 15 years of my career and the network CMO goes TECH I founded six years ago with the mission to make companies and people have this mindset. The question remains- why is it taking so long for more companies and people to realise this? Read the article: https://lnkd.in/gVBtmRKv #cmogoestech #CMO #talent