Sarah Poppy Jackson’s Post

A key point about offsetting: it is generally done by planting trees. And tragically, many trees are…going to burn. Vast numbers of Microsoft’s ‘net zero’ trees burnt in California two years ago. Apple’s trees will not be so very different. Don’t get me wrong: Apple are indeed making some progress. And it is not helpful to attack business irregardless of whatever it is or isn’t doing - one needs to distinguish those businesses that are actively destroying from those that are trying to improve. But truthfulness requires us to challenge greenwash wherever it appears. So I think that Victoria’s comments below are well taken. Ultimately, there is no human future unless businesses win by being fully truthful, themselves. Yes?

I'm just not quite sure where to begin this this advert. Did the creatives not check the facts of Apples operations or claims? The spot claims products, offices, operations, data centres, are or will be carbon neutral by 2030 yet make no mention in the advert that this is only possible through buying significant offsets. They talk about shipping as being 95% less than aviation, but this is a fact of physics, not something that should be attributed to their efforts, their overall movement of products to market has not been reduced by 95% They claim all their data centres are carbon neutral, which is utter rubbish, data centres only report their scope 2, and the massive increase in water usage from Apples use of AI is not mentioned. Lots of other statements in this advert to challenge. Please, please please can advertising stop being part of the problem. We cannot allow brands to continue to Ad-Wash the public into believing that everything will be carbon neutral and therefore totally ok to consume indiscriminately. Aside from this, I feel like the ad falls foul of the recent ASA updated rules. Come on advertising, you can do better. Jonathan Wise Naomi Ní Shíocháin🕊️ Zoe Cohen Ali Sheridan Neil Russell-Bates (he/him) Gerry McGovern Cindy Forde Aerin ☁️ Clouds Erin Remblance Gabi Kay Thomas Panton Rupert Read Rob Mayhew Jon Alexander Andrew Simms Purpose Disruptors Lisa Merrick-Lawless Rachel Smy Keiren O'Brien Alexis Eyre Tim Riedel #greenwashing #adwashing https://lnkd.in/eabPX9gv

Apples new ad is a thought-provoking piece that raises questions about what consumers should believe when it comes to environmental promises. Are we being presented with the right data and language to make informed decisions? Does being carbon neutral by 2030 mean what we think it means? The ad challenges us to consider the promises being made and the impact they will have on our planet. We need to continue to hold companies accountable for their environmental goals and not assume we are there yet! https://lnkd.in/eJBNQqci

Whilst the comedy might be crindge, and the statistics carefully crafted. This years Apple key note hightlights the importance of Sustainability on corporate agendas, and the need to intergrate and not add to our outputs. Whilst not perfect, Apple are leading the way publically and appear to be tackling the key element of 3rd Party support - more global corporates need to take note, and action. 🌳💧🍃#CBSBCorp #Sustainableprocurement #Supplychainmatters

Who says complicated data cannot be communicated in the easiest and the most intriguing way? Apple's recent ad film featuring Octavia Spencer as Mother Nature not only showcases their remarkable progress toward achieving a net-zero carbon footprint by 2030 but also exemplifies their mastery in marketing. What sets the ad apart is how Apple has communicated complex numbers without overwhelming the viewers. Not only this, the ad doesn't shout about its product or its features. Instead, it weaves a narrative that makes the product feel a part of the story. Through its beautiful script, Apple shows how they are on a bigger mission to save the environment. When Mother Nature says, "Everybody is planting trees" and the Apple team replies, "We are planting forests.", that sets Apple apart from the rest of the world. Through this ad, they have set goals for the world in terms of both - sustainability and data marketing. And along with that made Apple users proud of the product they carry. Watch Apple's Mother Nature movie if you haven't yet! https://lnkd.in/d-GCCnF3 #GreenEconomy #Inspiration

Apple takes Leather out of all of their accessories and products to reduce their carbon footprint, among many other actions that will certainly inspire others. It is very easy to criticise pioneers like Beyond Meat, Impossible Foods, Oatly, Eat Just, Inc. or anyone of those who innovate, who are facing the massive task of changing a paradigm. Labeling innovators as failures for not growing as fast as they have ambitioned is a very comfortable move for those who are sitting behind a desk using others’ challenges as justification/reason to not do anything impactful or meaningful. All of that short term, short sighted noise misses the reason why we need to transform the way we live. It is not about reaching a certain sales target, it is not about a certain valuation or an exit. It is about pushing towards a future that can sustain the next generation. That’s the only reason we do what we do at TiNDLE Foods. It is inspiring to see Apple -the most valuable company in the world- taking bold steps across the board and showing how it is possible to be profitable, desirable and sustainable. While Leather is a highly desireable material, Apple decided to take it out from their offerings to reduce their carbon footprint. When will BMW Group Mercedes-Benz AG Porsche AG Volvo Group AUDI AG do the same? Tesla already does that. I’m sure fashion and accessories brands can also follow the same path like Monos decided to do. Away , RIMOWA have no reason to be any different, and the fashion brands controlled by LVMH have a great opportunity to drive real change. Looking forward to real pioneers being inspired and taking bold steps in the food sector as well, from corporate offerings like the great food served at Google, to the service providers like Sodexo, Compass Group ,Aramark and naturally restaurant chains like McDonald's and Burger King. Apple - one more reason to remain a big fan and loyal consumer.

"A piece of monumental greenwashing!" 🍏 Why Apple had the worst ad of 2023 | by Jeff Beer | Fast Company The competition for 2023’s worst ad was incredibly stiff. In fact, the list is so long that if I read it out loud, we may just have a full-on Ark of the Covenant situation on our hands. So in the best interest of our collective health, I’ll only talk about one: Apple’s “Mother Nature.” Let’s be frank: I actually think the ad itself is what’s cynical here. Behind those stylish production values, top-notch cinematography, and Spencer doing her Oscar-winning best with a thankless sassy Black Lady role is a purposeful oversimplification of important climate issues. The ad is designed to make us all feel better about our current levels of consumption. The world is burning, but have you seen the new titanium iPhone?!? It all has a “don’t worry your pretty little head about the planet, you can buy your way to a healthier climate” smugness to it. Remember, up until the last few months, Apple had been lobbying for years against right-to-repair legislation that just passed in California. Even despite its current support, iFixit.com found that the iPhone 15’s functionality is significantly diminished if parts are replaced with new ones not bought directly from Apple. That’s all without diving down the wormhole that is the problematic claim of full carbon neutrality, and the dysfunction of offsets. Auden Schendler and Joseph Romm from the University of Pennsylvania’s Center for Science, Sustainability, and the Media called the ad a piece of “monumental greenwashing.” And they weren’t alone. Ultimately, we don’t need the planet’s most valuable company to humble brag about questionable climate accomplishments aimed at easing our own unsustainable consumer habits. https://lnkd.in/eds_zMK2 #Apple #MotherNature #ad #marketing #branding #advertising #greenwashing #ewaste

Advertisements that make you think and act! Apple #advertisements are usually the talk of the town. Apple's new ad that talks about its 2020 promise to bring its entire carbon footprint to net zero by 2030 — through innovations in materials, clean energy, low-carbon shipping, and restoring natural ecosystems. Now Mother Nature needs a status report from Apple’s environmental team and it better be good. The conversation is seriously sarcasm at the best. 🙂 The hot potato moment! Apple's environmental report isn't just another document. It's a powerful message to the world about their commitment to nature. 🌿With Octavia Spencer leading the way, Apple breaks down complex data into simple stories that everyone can grasp. From ambitious goals to Tim Cook's candid acknowledgment of challenges, this video nails it! 👏 The bar is definitely set high with this one! 🍏🌍 #advertising #marketing #corporatecommunications #environment #sustainability #carbonfootprints

National Apple Day is 21st October. So, it’s time to celebrate everything to do with apples! Simmatic Automation Specialists Ltd are demonstrating VMECA’s Magic Gripper fitted with the X25 magic cup. Our video highlights the versatility of the MC10D Magic Gripper; not only can it pick and place individual pieces - an apple and a pear, the gripper is also capable of vacuum handling pre-packed cartons of fruit. Simmatic Automation can tailor a Magic Gripper specific to your project’s demands to vacuum handle foods, films, foils, bags, boxes, glass, steel, wood or laminates, jars or bottles. Whatever your project needs, we’re always keen to work with you and help you through your options. There are so many automated solutions available. So, if you are gripping, moving, holding, pushing, pulling, lifting or lowering Simmatic have the products and knowledge to deliver your solution.  Our experienced team of engineers  provide extensive expertise and knowledge in industrial handling solutions and offer the latest in technological developments to meet and exceed customer’s needs. #VMECA #vacuumsolutions #challengeus #automation #packaging #pickandplace #engineering #foodanddrink #foodindustry #industrialhandling #assemblyline #production

145 times "Supply chain" word has been repeated in Apple Environmental Progress report (2023)... Clearly, it is high time that we recognize "Sustainable Supply chains" on the agenda for today rather than tomorrow. Of course, Apple's PR video is inspirational for all organizations. https://lnkd.in/dX__rU9a https://lnkd.in/d6vJTyE8