Designs & Facilitates Transformative Ecological Learning Experiences. Eco-Mentor for life transitions. Water Protector. Born at 337ppm
Yes totally agree Victoria! Apple done lots of work to offset their carbon..but the bottom line is, their business model is based on growth - on extracting more and more precious minerals and materials from 'Mother Nature' to make more and more products, that will last a year or two, then need to be 'upgraded' for no other reason than that they tell you the next model is better than their last...and on and on it goes...profits grow for Apple, electrical waste builds up somewhere else, people get sick mining for minerals, the planet suffers, we all suffer. Offsetting is not the strategy that will solve the crises we face. It creates guilt free purchases for the consumer. Apple I urge you to meet with Fairphone, with Patagonia, with Kate Raworth, and get some guidance from them. Create devices that last lifetimes and that can be fixed with recycled materials - closed loop life cycles. Mother Nature has had enough of the latest, best model. Advertising is so 1980s. We are not stupid. #closedloop #circulareconomy #greenwash #ecologicalcrisistoo #notjustcarbon #apple
I'm just not quite sure where to begin this this advert. Did the creatives not check the facts of Apples operations or claims? The spot claims products, offices, operations, data centres, are or will be carbon neutral by 2030 yet make no mention in the advert that this is only possible through buying significant offsets. They talk about shipping as being 95% less than aviation, but this is a fact of physics, not something that should be attributed to their efforts, their overall movement of products to market has not been reduced by 95% They claim all their data centres are carbon neutral, which is utter rubbish, data centres only report their scope 2, and the massive increase in water usage from Apples use of AI is not mentioned. Lots of other statements in this advert to challenge. Please, please please can advertising stop being part of the problem. We cannot allow brands to continue to Ad-Wash the public into believing that everything will be carbon neutral and therefore totally ok to consume indiscriminately. Aside from this, I feel like the ad falls foul of the recent ASA updated rules. Come on advertising, you can do better. Jonathan Wise Naomi Ní Shíocháin🕊️ Zoe Cohen Ali Sheridan Neil Russell-Bates (he/him) Gerry McGovern Cindy Forde Aerin ☁️ Clouds Erin Remblance Gabi Kay Thomas Panton Rupert Read Rob Mayhew Jon Alexander Andrew Simms Purpose Disruptors Lisa Merrick-Lawless Rachel Smy Keiren O'Brien Alexis Eyre Tim Riedel #greenwashing #adwashing https://lnkd.in/eabPX9gv