Keith Marshall’s Post

National Football League (NFL) star Fields signs long-term Reebok deal. Chicago Bears quarterback #JustinFields has signed a long-term endorsement deal with sportswear brand #Reebok. Reebok said the deal marks the official start of the brand’s “re-emergence” and ties into a new long-term strategy focusing on team #sport. The strategy will seek to expand Reebok’s athlete roster and introduce new #footwear and #apparel offerings. In his first two seasons in the #NFL, Fields set a new record for single game rushing for a quarterback. Over the course of this season, Fields will be integrated in a range of digital and social creative content with Reebok. Reebok chief executive Todd Krinsky said: “As a brand with such a unique and rich heritage in sports, we’re thrilled to be returning to our roots, and embark upon a long-term strategy that will have us reclaim our rightful place in the sports world once again.” #sportsbusiness #sportsmarketing #sponsorship #nfl

In brand activations, the environment and setting play pivotal roles. Imagine a UFC champion stepping out of a sauna, showcasing the dedication and endurance needed not just in the ring but in recovery, too. Consider the appeal of a kickboxer in a serene spa setting, merging the grit of combat sports with the tranquility of wellness, emphasizing the importance of balance in life. Picture a world-class boxer training on a mountaintop, using innovative, high-altitude training methods, highlighting the lengths athletes go to achieve peak performance. Or even a Jiu-Jitsu black belt demonstrating moves on a beach at sunrise, blending combat's raw power with nature's serenity, offering a fresh perspective on the beauty of discipline. These are not mere advertisements; they're vivid narratives. Combat sports athletes offer a unique fusion of strength, discipline, and authenticity that can enhance any brand story. Wouldn't such a potent mix elevate your brand's messaging? #linkedinsports #sportsbiz #innovativeactivations #brandstorytelling #authenticity

Director of Sport and Fitness at The PHA Group Tom Inskip shares his thoughts on the rise of athlete investments, and what brands can do to maximise their exposure. “One day I will retire from tennis, but I will not retire from life”, said tennis legend Roger Federer after he ended a 20-year association with sporting label giants Nike, in favour of building long-term commitments and investments with other brands, such as Uniqlo and On Running. Athletes are often subject to comments from green-eyed members of the public who claim that these sporting stars have ‘more money than sense’. However, in challenging that stereotype, we’ve started to see a real shift towards sporting athletes making business-savvy investments, with sponsorship deals becoming increasingly less attractive. So, what’s the reasoning behind this trend in athlete investment? Firstly, investments allow brands to engage more deeply with athletes and their audiences. Unlike conventional https://lnkd.in/eKerYCqs #TrendsFeatures

Have you noticed the explosive growth in the combat sports apparel market? 📈 According to a Straits Research report, the MMA Equipment Market, including apparel, is witnessing a remarkable climb. In 2022, it stood at a substantial $4.12 billion and is forecasted to climb to $6.55 billion by 2031, marking a compound annual growth rate (CAGR) of 5.4% from 2023 to 2031. This growth is fueled by the increasing popularity of combat sports for fitness and sport. The number of competition participants in the U.S. rose to 1.03 million in 2021, up from 0.98 million in 2018. This growing interest in combat sports is not just a boon for martial arts schools but also a significant driver for the apparel and equipment market. As more individuals engage in combat sports for fitness, self-defense, or as a career, the demand for quality apparel and equipment continues to rise. This trend underscores the immense potential of this apparel market for investors, entrepreneurs, and enthusiasts alike. Stay tuned to this space as I continue to track and analyze this dynamic and lucrative market segment. 🎽👖🚀 #linkedinsports #sportsbusiness #apparelindustry

Explosive growth in the combat sports apparel category. 📈 Great post below from Ryan Vevon Rapaport 👏 As impressive as the figures are - I believe that the participation levels across Combat Sports are much higher than any metric or statistics currently measure. 💨 The CAGR of the marketplace is showing no signs of slowing down. 📈 Across my roles at both Li & Fung and Combat Sports Group I am witnessing an increase in interest from both traditional and emerging brands engaging with the market place. 💡 VENUM are one of my leading partners. They have witnessed growth across all KPI year on year for the last 5 years. 💵 The next 3-5 years will become a hive of activity as a trench of new brands will look to specifically enter the space. 🐝

⛳ 𝑰𝒕 𝒘𝒂𝒔 𝒂 𝒉𝒆𝒍𝒍 𝒐𝒇 𝐚 𝒑𝒂𝒓𝒕𝒏𝒆𝒓𝒔𝒉𝒊𝒑: 𝑵𝒊𝒌𝒆-𝑻𝒊𝒈𝒆𝒓 𝑾𝒐𝒐𝒅𝒔 The partnership between #Nike - #TigerWoods which recently ended after 27-years, is what I consider "𝒐𝒏𝒆 𝒐𝒇 𝒕𝒉𝒆 𝒃𝒆𝒔𝒕 𝒑𝒂𝒓𝒕𝒏𝒆𝒓𝒔𝒉𝒊𝒑𝒔 𝒊𝒏 𝒕𝒉𝒆 𝒘𝒐𝒓𝒍𝒅 𝒐𝒇 𝒔𝒑𝒐𝒓𝒕𝒔". A partnership built on 𝘚𝘩𝘢𝘳𝘦𝘥 𝘝𝘪𝘴𝘪𝘰𝘯, 𝘝𝘢𝘭𝘶𝘦𝘴, 𝘗𝘢𝘴𝘴𝘪𝘰𝘯 𝘢𝘯𝘥 𝘔𝘶𝘵𝘶𝘢𝘭 𝘙𝘦𝘴𝘱𝘦𝘤𝘵 that made both parties a load of money and created some iconic moments in sports. What is next for Tiger Woods now? what is his Next Chapter going to be? We don't know as yet, but one thing we do know is that times are changing and that we are currently witnessing a 𝐜𝐥𝐞𝐚𝐫 𝐬𝐡𝐢𝐟𝐭 𝐢𝐧 𝐚𝐭𝐡𝐥𝐞𝐭𝐞𝐬 𝐧𝐨𝐰 𝐰𝐚𝐧𝐭𝐢𝐧𝐠 𝐭𝐨 𝐛𝐞𝐜𝐨𝐦𝐞 𝐦𝐨𝐫𝐞 𝐚𝐜𝐭𝐢𝐯𝐞 𝐢𝐧𝐯𝐞𝐬𝐭𝐨𝐫𝐬 𝐢𝐧 𝐭𝐡𝐞𝐢𝐫 𝐛𝐫𝐚𝐧𝐝𝐬 𝐚𝐧𝐝 𝐩𝐚𝐫𝐭𝐧𝐞𝐫𝐬𝐡𝐢𝐩𝐬. A distinct departure from the 𝘵𝘳𝘢𝘥𝘪𝘵𝘪𝘰𝘯𝘢𝘭 𝘢𝘮𝘣𝘢𝘴𝘴𝘢𝘥𝘰𝘳𝘪𝘢𝘭 𝘳𝘰𝘭𝘦 𝘰𝘧 𝘢𝘵𝘩𝘭𝘦𝘵𝘦𝘴 to now looking for a 𝘨𝘳𝘦𝘢𝘵𝘦𝘳 𝘭𝘦𝘷𝘦𝘭 𝘰𝘧 𝘪𝘯𝘷𝘰𝘭𝘷𝘦𝘮𝘦𝘯𝘵 𝘢𝘯𝘥 𝘢𝘤𝘵𝘪𝘷𝘦𝘭𝘺 𝘴𝘩𝘢𝘱𝘪𝘯𝘨 𝘵𝘩𝘦 𝘥𝘪𝘳𝘦𝘤𝘵𝘪𝘰𝘯 𝘰𝘧 𝘵𝘩𝘦 𝘣𝘳𝘢𝘯𝘥𝘴 𝘵𝘩𝘦𝘺 𝘢𝘳𝘦 𝘢𝘴𝘴𝘰𝘤𝘪𝘢𝘵𝘦𝘥 𝘸𝘪𝘵𝘩. #MichalJordan pioneered this with his #AirJordan brand retaining ownership of his royalties, estimated to be around 5% of every Jordan sale made by Nike. Now we also see #LeBronJames with his involvement with companies like Blaze Pizza and his media production company, SpringHill Entertainment, and #RogerFederer with his strategic investment in On Shoes, to name a few. Athletes also are recognising the 𝒑𝒐𝒘𝒆𝒓 𝒐𝒇 𝒕𝒉𝒆𝒊𝒓 𝒑𝒆𝒓𝒔𝒐𝒏𝒂𝒍 𝒃𝒓𝒂𝒏𝒅𝒔 and the influence they have on their communities. 𝘐𝘵'𝘴 𝘢 𝘴𝘵𝘳𝘢𝘵𝘦𝘨𝘪𝘤 𝘮𝘰𝘷𝘦 𝘵𝘰𝘸𝘢𝘳𝘥𝘴 𝘭𝘦𝘷𝘦𝘳𝘢𝘨𝘪𝘯𝘨 𝘵𝘩𝘦𝘪𝘳 𝘱𝘭𝘢𝘵𝘧𝘰𝘳𝘮 𝘧𝘰𝘳 𝒍𝒐𝒏𝒈-𝒕𝒆𝒓𝒎 𝒇𝒊𝒏𝒂𝒏𝒄𝒊𝒂𝒍 𝒔𝒆𝒄𝒖𝒓𝒊𝒕𝒚, 𝒎𝒂𝒌𝒊𝒏𝒈 𝒂 𝒍𝒂𝒔𝒕𝒊𝒏𝒈 𝒊𝒎𝒑𝒂𝒄𝒕 𝒃𝒆𝒚𝒐𝒏𝒅 𝒕𝒉𝒆𝒊𝒓 𝒂𝒕𝒉𝒍𝒆𝒕𝒊𝒄 𝒄𝒂𝒓𝒆𝒆𝒓𝒔 as well as having more control over their own brands. Am excited to see how this 𝑨𝒕𝒉𝒍𝒆𝒕𝒆-𝑬𝒄𝒐𝒏𝒐𝒎𝒚 will serve as a catalyst for 𝐚𝐭𝐡𝐥𝐞𝐭𝐞𝐬 𝐭𝐨 𝐛𝐞𝐜𝐨𝐦𝐞 𝐦𝐨𝐫𝐞 𝐢𝐧𝐯𝐨𝐥𝐯𝐞𝐝 𝐢𝐧 𝐬𝐩𝐨𝐫𝐭𝐬 (𝐚𝐭 𝐚𝐥𝐥 𝐥𝐞𝐯𝐞𝐥𝐬) 𝐚𝐧𝐝 𝐩𝐥𝐚𝐲 𝐚 𝐛𝐢𝐠𝐠𝐞𝐫 𝐫𝐨𝐥𝐞 𝐢𝐧 𝐛𝐫𝐢𝐧𝐠𝐢𝐧𝐠 𝐢𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧 𝐭𝐨 𝐭𝐡𝐞 𝐢𝐧𝐝𝐮𝐬𝐭𝐫𝐲. Exciting times! #athletes #sportseconomy #sports #partnerships #innovation #sponsorship #marketing

Nike Air Jordan V Game-Worn & double signed | Michael Jordan | 1991 🏀 👟This is the "Fire Red" OG Player Exclusive, was worn by Michael Jordan during the 1990-91 NBA season, a crucial period in his illustrious career. That season, Jordan led the league in scoring, won his second MVP award, and captured his first NBA championship. The sneakers feature a white leather upper complemented by a black and red midsole, and they have the number "23" embroidered in red on the sides. ✅ This pair includes its certificate and photo-match. But what exactly is photo-matching? The idea behind photo-matching is that no two game-worn items are alike. Each one has its own unique characteristics ranging from stains to sport-specific features like stick marks and board burns on hockey jerseys. All of these physical markings can be identified and matched when compared to photographs from the exact games. 👉 You can now invest in this extreme rarity in our app. ___ If you already have the app, follow this link: https://lnkd.in/ev6ihCaU If you don't, come join us, it takes a few minutes to onboard: https://lnkd.in/e78hQr5c

𝐌𝐞𝐧'𝐬 𝐁𝐚𝐬𝐞𝐛𝐚𝐥𝐥 𝐒𝐡𝐨𝐞𝐬 | 𝐒𝐩𝐨𝐫𝐭𝐬 𝐒𝐡𝐨𝐞𝐬 𝐈𝐧 𝐃𝐞𝐭𝐚𝐢𝐥𝐬 𝐃𝐨𝐰𝐧𝐥𝐨𝐚𝐝 𝐒𝐚𝐦𝐩𝐥𝐞 𝐏𝐃𝐅 𝐂𝐨𝐩𝐲@ https://lnkd.in/dXM8Chr9 #Baseball #shoes are specially designed shoes made for playing baseball, as they support side by side and backward forward movement while playing. Depending on different playing surfaces, different baseball shoes are designed. Growth in popularity and increase in participation of adults and kids population in baseball is a key driver of the global market. Baseball provides many health benefits, which is an important concern for many in the present time. Various health benefits associated with baseball are improved cardiovascular health, muscular fitness and builds strength in arms and legs.  𝐓𝐡𝐞 𝐛𝐚𝐬𝐞𝐛𝐚𝐥𝐥 𝐬𝐡𝐨𝐞𝐬 𝐦𝐚𝐫𝐤𝐞𝐭 𝐬𝐢𝐳𝐞 𝐰𝐚𝐬 𝐯𝐚𝐥𝐮𝐞𝐝 𝐚𝐭 $2,475.2 𝐦𝐢𝐥𝐥𝐢𝐨𝐧 𝐢𝐧 2020 𝐚𝐧𝐝 𝐢𝐬 𝐞𝐬𝐭𝐢𝐦𝐚𝐭𝐞𝐝 𝐭𝐨 𝐫𝐞𝐚𝐜𝐡 $6,786.3 𝐦𝐢𝐥𝐥𝐢𝐨𝐧 𝐛𝐲 2030, 𝐫𝐞𝐠𝐢𝐬𝐭𝐞𝐫𝐢𝐧𝐠 𝐚 𝐂𝐀𝐆𝐑 𝐨𝐟 8.2% 𝐟𝐫𝐨𝐦 2021 𝐭𝐨 2030.           𝐌𝐚𝐫𝐤𝐞𝐭 𝐊𝐞𝐲 𝐩𝐥𝐚𝐲𝐞𝐫𝐬 New Balance, Inc, Under Armour, Inc., Nike, Inc, adidas AG, Mizuno USA Corporation, PUMA Group, Rawlings Sporting Goods, 3N2 Sports, FILA Holdings Corp, and ASICS Corporation. #baseballshoes #sportshoes #sportswear #baseballequipment

"Off Season" Free Agency has become a big source of interest by the fan base of the major sports leagues. The announcement that Tiger Woods and Nike are ending their 27 year relationship creates interesting opportunities for Tiger. I contend that Tiger is, at worst, ranked #1B behind Michael Jordan as the most influential athletes over the past 50 years when it comes to selling merchandise. They both have also impacted their respective sports in many other ways as well. And now Tiger is a "Tiger Brand" Free Agent. Golf, at all levels, is experiencing significant changes as it evolves at a pace never seen. LIV Golf has radically changed the professional golf landscape. Topgolf amongst others are impacting the sport in ways never experienced to the consumer side of the sport. We would not have been able to launch T36 Golf without the changes in the sport and the marketplace. It's a different landscape as we kick off 2024. Now to see Tiger's next move. He has the name recognition and a long track record of excellence and the ability to influence and sell merchandise. I am eager to see how Tiger capitalizes on this great opportunity to create a new path! #golf #golfnews #golfers #sportsbiz #sportsbusiness #sportsmarketing #brandidentity #branding https://lnkd.in/ebkpU7d7

I had typed and deleted a couple posts about how Tiger Woods and Nike going separate ways could fit into a Sports Business Class. The below from High Performance Podcast (Jake Humphrey & Damian Hughes) is a great summation and offers some good questions for a class to ponder at the end. Love the question of what other Brand deals have come close to this one? Add to it which have crashed and burned? How is success of these deals measured? Are deals like this even possible anymore or have brands and athletes become too dynamic for 27 years of stability? Definitely a class or two worth of business concepts, discussion, and scenario testing to work through. #sportsbusiness #sportsmanagement #sportsbusinesseducation Temple University's School of Sport, Tourism and Hospitality Management University of Oregon Lundquist College of Business Portland State University - School of Business Jesuit High School Portland Beaverton School District