Sean Riley’s Post

One lesser-known fact about marketing is the concept of "anchoring" and its profound influence on consumer behavior. Anchoring occurs when individuals rely heavily on the first piece of information presented (the "anchor") when making decisions, even if that information is arbitrary or irrelevant. Here's how it works: Let's say you're shopping for a laptop, and you see two options. One is priced at $1000, and the other at $1500. Even if neither price is necessarily a good deal, the $1000 laptop might seem like a better value because it's the lower price. However, if you had initially seen a $2000 laptop before these two, the $1500 one might appear more reasonable in comparison. Marketers leverage anchoring to influence consumer perceptions and decisions. For instance, they might initially present a higher-priced option to create a reference point, making subsequent, slightly lower-priced options seem more appealing. This tactic can be seen in pricing strategies such as "price lining," where products are grouped into different price categories, with the highest-priced option serving as the anchor. Understanding anchoring allows marketers to strategically frame pricing, promotions, and product comparisons to influence consumer behavior. It underscores the importance of the initial information presented to consumers and highlights how subtle cues can shape perceptions and drive purchasing decisions.

The key to scaling your brand from 1-20k+ orders. (It’s not what you might think) Assuming you’ve got a killer product, the number one key to scaling to 20k+ orders a month isn’t marketing. It’s fulfilment. Marketing will get you customers. It may help with retention. But without solid fulfilment, those customers will never come near you again. The perfect order needs to: - Leave your facility as you intend it to be received by the customer - Be stored, picked and packed correctly and on time - Be despatched when you say it will be - Be delivered by the date you say it will - Be delivered at the quality you promise There are lots of reasons this can go wrong. Swipe for the details.

Perception is reality. At least in marketing. It's not what you sell. It's how consumers see it. Marketing is fundamentally about shaping consumer perception. The way a product is presented, priced, and positioned influences how consumers view its value, regardless of its actual cost or quality. Consumers rarely purchase items based on rational decision-making. Instead, they buy into emotions associated with products. This psychological aspect of marketing plays an important role in influencing purchasing decisions. Manipulating price presentations to create the illusion of a bargain is a common marketing tactic. Consumers feel like they're getting a great deal, even if the final price was the intended selling point all along. This strategy taps into the consumer's desire to feel like a savvy shopper. The perceived savings trigger a sense of satisfaction and accomplishment, often leading to increased sales and customer satisfaction, despite the fact that the actual value proposition hasn't changed. In the world of marketing, perception often trumps reality. It’s not just what you're selling, but how you're selling it. Happy Prime Day! 

How marketing influenced my daily choices! Marketing is everywhere, influencing our choices daily. It's the art of making products and services appealing and relevant to us. For instance, just the other day, I realized how marketing was subtly guiding my decisions. I was at the grocery store, and as usual, I found myself picking up my favourite brand of chips . It wasn't a conscious choice it was just the one I always go for. But why? The brand's strategic shelf placement and eye-catching packaging had done their job well. Their is where I realised marketing influenced my daily choices. How about you? Have you ever felt marketing influencing your daily life? Share your experience.

Give potential customers the opportunity to show you what they want to get from you. And then track the heck out of it all in the back end. Make sure your tech stack is working for you, collecting and segmenting the data you need. Then keep it simple: use that data to give your leads what they want. #marketinganalytics #behavioraldata #marketingautomation #techstack #leadconversion

Stop wasting your time... If your product or service dosen't meet this 5 criterias its best to not launch because no amount of marketing will give you perpetual success. so, ask yourself these questions Are you adding Value? Are you in a Growing market ? Is there adequate purchasing power ? Are you solving a pain point? Are you easy to find? In essence are you feeding a starving crowd? A good product or service is not defined by its "fanciness" but by its perpetual relevance.

Clicked on coffee? Send more on coffee. Clicked on tea? Send more on tea. Marketing shouldn't be about overwhelming customers… It's about giving them exactly what they want. Leverage the highest intent signal: The click. And help your customers buy what they want, faster.

Marketing is about giving them exactly what they want 🙌

Clicked on coffee? Send more on coffee. Clicked on tea? Send more on tea. Marketing shouldn't be about overwhelming customers, it's about giving them exactly what they want. Leverage the highest intent signal: The click and help your customers buy, faster.