SriVani Ganti, MSHC’s Post

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Ask Me About Health Communications | Senior Director | Championing Health Equity at the Intersection of Health Communications and Digital Innovation

Why are we so afraid of #plainlanguage in #healthcare? Here's my theory: #Education = #empowerment, and despite what we say, the industry doesn't want to empower #patients and #members. This is controversial, but hear me out. Using complex, legally, and medically accurate language is a brilliant (and important) CYA measure, but it's also a great way to hide behind #lingo. Health plans don't actually want people to understand their #benefits because it can mean 1) they utilize them more (meaning more money being spent on members), 2) they can start questioning, putting plans under scrutiny and 3) It's easy to cover your bases because you know you 'used the correct' language, so it's hard to get in trouble. Hiding under #industry lingo quickly disengages members, which again leads to plans and providers not being questioned. Don't get me wrong; there are plenty of providers who don't want this and would love to have more than 15 minutes with patients. However, #healthcommunication isn't a focus in their medical education (understandably so). This creates a problem of patient disengaging from their health; therefore, we see increases in unmanaged chronic conditions and healthcare costs. So, what do we do? We start taking #healthcommunication more seriously as a core foundational aspect of healthcare. Not just for patients/members, but also for providers and plans. Everyone needs to be committed to learning the basic principles of effective health communication and practicing them in their day-to-day life. But SriVani, if you take away our lingo, then you take away our accuracy?! First, no. Second, two things can be true. You can simplify language while also being medically, clinically, and legally accurate. I've been doing it for 8 years and in text messages to boot! It comes down to the #distrupters and #questioners, many of whom are here posting constantly, who say, 'Nah, we won't accept this narrative,' and I'm happy to witness your brilliance and hope to be part of it. Let me know your thoughts in the comments.

Brian Herzfeldt

Service Design | UX | CX | Design Research | Design Strategy

1mo

Big yes and something I've tried to advocate for not only in healthcare, but in other industries that make us feel like we missed some class somewhere and the onus is on us to figure it out. Sometimes we forget how much tone and language contribute to an experience and is "designed" to align with brand and how we "should" serve people. Healthcare has more serious implications if people can't understand what something means and what they should do and need a digital conversation with a trusted and honest friend that knows about such things...

Chase Roberts

Senior Content Designer @ Chewy | Ex-Capital One | Ex-Wealthfront | Ex-pirate. Arrrg.

1mo

As a content designer who has to figure out how to simplify complex topics every day, these are my thoughts: - Communicating complex topics simply is hard. - Doing hard things costs money. - Companies don't want to spend money if there's not an incentive to do so. - Healthcare does not have an incentive (due to the larger system) to spend money to make hard things easy. Therefore: Change healthcare's incentives, and you'll change the healthcare's communication. Communication issues are usually a symptom of a larger issue, not because people are afraid to get their diction dirty. Most people are bold enough to communicate anything if you can make it worth their while.

Thomas W.

Customer Experience (CX) + Service Design + Strategy + Organizational Design + Journey Analyst + Journey Ops + Employee Experience (EX)

1mo

This is a huge one for me SriVani. I speak about this a lot. If you read Thinking Fast and Slow by Daniel Kahneman, he speaks about this too. Coming off nerdy and fancy with our content is arrogant IMO, and ensures we're talking over people's heads. Using the simplest, common language to convey complex concepts and messages is an art. it's why we need great content people, writers and the truth is smart people know how to present things in an inclusive and consumable manner. Messaging is not the time to signal to others that you know all the latest buzzwords and jargon or own a thesaurus.

Michelle Pakron, MBA, UXC, CUA

UX Strategy + Design | A UXer with an MBA, Because UX Is Serious Business | Ethical Design Advocate

1mo

A few years ago, my dad's insurance stopped paying for his Entresto heart meds. I called them and they said he was in a "donut" of coverage. I bout lost my mind with that. The guy said it like I was just supposed to know what that nonsense term meant.

Simple language is such an efficient tool to easen the barrier to care and reduce cognitive load on people. Few years ago I did initial user research for people suffering from long covid / fatigue and back then there was not that much knowledge nor research available. Big problem for most of the people was that all the papers were too hard to digest, given the short time of being able to concentrate. In the community there were a few people who summarized those findings in max two tweets or short summaries in forums and it made them so happy, because it simply saved the incredibly limited energy and freed it for something else. Great you’re saving people’s energy and making time for more precious things in people’s life. Thank you and keep it up! Life is complex enough and does not need language that can do the risk-matrix limbo :)

Eden Brownell 👩🏼🏫

Head of Behavioral Science | Helping AI companies with product design and user engagement | Cofounder WEB (Wxmen Engaged in Behavior)

1mo

"Everyone needs to be committed to learning the basic principles of effective health communication and practicing them in their day-to-day life." I think we need to introduce a high school class on financial and health literacy. The world would be a better place 🌎

Ryann Foelker

Creative Strategist | Award-Winning Design & Foresight Leader | 2024 RISE Innovator of the Year | Keynote Speaker | Board Member | Autistic Voice | Former Founder & Executive Consultant

1mo

I could not agree more SriVani Ganti, MSHC ! And I think this applies to all traditional service industries, not just healthcare. When was the last time you understood your bank? Your insurance provider? Your telecommunications company? Access to plain language translations are growing in accessibility. Traditional industries will be caught with egg on their faces if they don’t embrace plain language before it becomes a universal expectation.

Grant Littman

Customer Experience and Business Transformation leader | Digital | Marketing | Clean Energy

1mo

SriVani Ganti, MSHC ... completely agree with you and unfortunately this same kind of technical jargon is pervasive in the electric utilities sector as well leading to significant confusion for customers. The industry has made some progress in adopting more plain language in our communications, but there is still a long way to go.

Tom Walter

UX & Creative | Former CXO @ ZingIt, eBay, PayPal, Alibaba, Turnitin

1mo

Because when the language is ours (think healthcare and legal), then you always need one of us to “translate”. If we plain speak, you’ll understand and, well, we can’t let that happen.

Bradley Hebdon

Hands-on User Experience Leader

1mo

The whole healthcare system is overly complicated, difficult to navigate and intimidating. Complex language is just one of many symptoms. Pun intended.

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