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🚀 Analysis: The Rise of the Influencer Brands 🚀 Curious about how influencer brands are reshaping the market? Our latest article examines the phenomenon of these new power players like PRIME and Feastables and what they mean for the future of consumer brands. Key insights include: 📈 Understanding the unique strategies employed by influencer-led brands. 🛒 The impact of social media on brand loyalty and consumer behavior. 🔬 Case studies of successful influencer brands shaking up the industry. Stay ahead of the curve and gain a competitive edge by learning how these brands capture consumer attention. Read the full article for insights: https://lnkd.in/e6-t2xGc

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Nim Sharon

Helping companies elevate their brand share with actual point of sale data, consumer and digital insights

2w

Tonight, instead of a bedtime story, I've decided to read my 8-year old son this case study. If it's got anything to do with PRIME - I've got his attention. This is a modern-day David vs. Goliath (PRIME vs. Gatorade) tale with the message of arming yourself with accurate real-time data to take action on new entrants. Even as Prime wins on entering the market with new customer adoption, they lose the battle for retention -customers are going back to Gatorade. Once Goliath falls, does it get back up and squash Prime? Interesting to see what happens next...

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