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This is truly amazing, and it’s like matchmaking in the e-commerce world. I've always shared with my clients that e-commerce success is a symphony, not a solo performance. From execution standpoint, you need discipline/perfect tune in every aspect of your business to ensure positive consumer experience to complete a successful transaction. From multi-retailer consideration, each of them is like an instrument in an orchestra - whether it's a cello, violin, or double bass - must perform well for overall growth. But how do we achieve this harmony? Here's the solution: we can now look beyond a single retailer to measure advertising impact across multi-retailers to ensure that the full ROAS is accounted for to form a holistic data-driven strategy. Come jam with us!🎵

With 2024 being a Leap year, it is a no brainer to use the extra day to evaluate and boost your Amazon advertising🍀 Look no further than Quartile's patented innovation that has sky rocketed performance for our clients🚀 - 25% YoY increase in Amazon DSP ROAS - 29% YoY increase in Google Conversion Rate - 38% YoY increase in Walmart AOV - 24% YoY reduction in Meta CPC Let's get a jumpstart on growing your ecommerce! 🌸🌞 #Quartile #Eccomerce #Scaletechnology #Advertising

Incrementality isn't always black and white, but Amazon has definitely made it easier to attribute. Incrementality defines any sort of activity that drives a sale that you would not have normally gotten. Simply put, if we're going to not spend the dollar on advertising, are we going to get that sale? Yes or no? But often times that yes or no is really more of a maybe. For instance, you might still be getting a sale without advertising today, but without investing in ads, your organic rank might suffer, meaning that you won't be getting that sale without ads tomorrow. It's also really hard to attribute incremental revenue because there are so many touchpoints that could lead to a sale. Now that Amazon has embraced the upper-funnel via Prime Video ads and other forms of upper-funnel advertising, consumers are getting exposed to more Amazon products than ever. Consumers might see a video ad 10+ times and then then take a non-linear path to conversion, getting exposed to several other ad formats along the way. Thankfully, with AMC and DSP, brands can better model conversions to decipher last-touch attribution and really map the path to purchase. In the end, the black and white of incrementality is more of a gray. But we're getting better at being able to understand that specific hue over time. #AMC #Incrementality #Ecommerce

Where are advertising budgets shifting to? . . Guess 🤔 Brands are increasingly shifting their advertising efforts to Amazon due to the platform's popularity as an online shopping destination. When it comes to a marketplace like Amazon, users are closer to the purchase funnel. This means that they are already in a shopping mindset and are more likely to make a purchase compared to users on other platforms. Additionally, Amazon possesses ⤵ ➡ A wealth of data on user preferences ➡ Understanding of buying patterns ➡ Insights on the purchasing power of the buyer In contrast, platforms like Google and Facebook often redirect users outside of their ecosystems when they interact with ads. This can disrupt the user experience and result in less control over the user journey, ultimately affecting conversion rates for different brands. On Amazon, the entire user journey is controlled by the platform, offering a seamless and integrated experience. As a result, brands tend to achieve higher conversion rates when advertising on Amazon due to the platform's ability to guide users effectively from discovery to purchase. #amazonads #digitalmarketing #amazon #priteshpatel

In this current climate it is important to be diverse, the CMS Amazon team are able to offer a range of services that can help you grow your brand CMS Distribution Amazon https://lnkd.in/ejSBzWxT #brands #advertising #amazon #amazonads #ads #cms

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Our Q2 Amazon Benchmarks for Europe just dropped! Download the report 👉 https://bit.ly/47r0Xsd Key highlights 👇 📈 Sponsored Brands CVR is up 10% vs. Q1 📉 YoY spend on Sponsored Products is down 4%, but sales are up 2% 📊 Sponsored Display ads show the benefit of increased adoption with a 54% increase in sales YoY 💰 Electronics is the fastest growing category, with sales tripling from Q1 to Q2 Looking for more Amazon Ads insights? 👀 Get benchmarks across Germany, Spain, France, the United Kingdom, and Italy ⤵️

60% of Amazon sellers, brands, and businesses sell on at least one other platform, with many planning to expand even further in the coming months. As ecommerce stretches across more channels, many brands are looking for new ways to engage and convert consumers in an increasingly crowded digital marketplace. From Google search campaigns to traditional media advertising, our latest report reveals how brands are shaking up the way they spend their ad budgets to drive traffic to Amazon. Get your copy of the 2024 Amazon Advertising Report: https://lnkd.in/g-WQ4nDb

Amazon continues to demonstrate robust growth in its advertising sector. The company's advertising sales surged by 24% year-over-year in Q1 2024. This impressive increase can be attributed to the introduction of default ads in Prime Video across multiple markets, which has significantly boosted ad revenue. This trend underscores Amazon's successful expansion and optimization of its advertising services, making it a key revenue driver for the e-commerce giant.