StartOut’s Post

The StartOut #Index highlights the landscape of LGBTQ+ business, investments and economic impact. 🌈 We found that when LGBTQ+ founders thrive, all of us win through growing employment rates, community connection and the motivation of representation! 👉Learn more about the full research at startout.org/index

In this episode, the folks at Together Equal and I chat and take a deep dive into LGBTQ+ representation in marketing and media. We explore under-represented groups, balancing profit with social good, and how we, as consumers, can drive change. Finally, we tackle pink-washing, celebrate diversity wins, and define what makes a true LGBTQIA+ ally. Andrew Milne, Sarah Aird-Mash Pink Media https://lnkd.in/eKynVPBc

As a rapidly growing global audience, LGBTQ+ consumers have enormous spending power and unique needs and priorities - yet many marketers don’t fully understand how to accurately reflect them. See below for key insights from our recent “Beyond the Rainbow” report on how the LGBTQ+ community's priorities are changing globally, and click here to access the full report: https://lnkd.in/eaRF-ftg

DISQO's fourth annual report on LGBTQ+ Advertising in partnership with Do the WeRQ, as promised. Brand marketers learned from missteps last year, and adjusted accordingly. So what do customers expect? As it turns out, nothing less. People notice when brands celebrate, and believe it's important for brands to support the LGBTQ+ community year-round. Round out PrideMonth with a roadmap for authentic and effective LGBTQ+ support. #PrideMonth #Authenticity #Integrity #Advertising #Insights

How To Build an LGBTQ+ Inclusive Brand (Beyond Pride Month Promotions): Another Pride month just wrapped, and plenty of brands celebrated along with the LGBTQ+ community. Many of those brands have already officially gone back to business as usual.

Happy Pride Month. 🌈 We’re proud to work in an industry which celebrates diversity and fosters inclusion. This month, we celebrate the vibrant LGBTQ+ community and reaffirm our commitment to creating an environment where everyone feels seen, heard and valued. In the world of digital marketing, inclusive campaigns reflect our society and help drive meaningful connections, encourage authentic engagement and make a positive impact. ⚡ #digitalmarketingagency #digitalmarketingsurrey #socialmediaagency #digitaladvertisingagency #creativemarketingagency

When you think of community, what comes to mind? A sense of safety? love? acceptance? joyful excitement? Well, let us know. We have commissioned a study to learn more about what an LGBTQ+ district should look like and where in the area it should be. Take about 10 minutes today to complete this survey and let your voice be heard. Take the survey ----> https://lnkd.in/dseJN_BH

As someone who values inclusive financial planning, I know how important it is to address LGBTQ+ needs. Explore Citizens' financial planning tips tailored for LGBTQ+ individuals: http://spr.ly/6046gg8Ga. #CitizensColleague #MadeReady #Pride #CultureOfPride

How To Build an LGBTQ+ Inclusive Brand (Beyond Pride Month Promotions): Another Pride month just wrapped, and plenty of brands celebrated along with the LGBTQ+ community. Many of those brands have already officially gone back to business as usual.

3 things that I implore you to remember this Pride season. 1. Allyship is wonderful, but it is something earned, not just claimed. If you say that you are an ally, you must back that up with more than words. It must be backed up with actions. 2. Remember that being out is a privilege. To all who are unable to be out for whatever reason, or who choose to remain private about your situations, you are still valid and you still deserve to have pride. This elder-queer loves and supports you. <3 3. Please remember that while it is wonderful and AMAZING to support small and independent queer artists during Pride season and beyond, not everyone has the financial stability and privilege to do so, and purchasing a small trinket from a big box store may be cheaper, easier, and more accessible for some folx and that is OK. Don't shame people for it, because you don't know their experience or what they are going through. Also, those public corporate displays? They often matter to people who cannot be out for their own reasons. So absolutely celebrate independently, responsibly, etc. But have patience and grace for all. Happy Pride, everyone!