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FROM FARMVILLE FRENZY TO MOBILE GAMING MASTERY : THE ZYNGA STORY. Chapter 5: Leadership Changes. Amidst the challenges Zynga faced after its IPO, there were significant leadership changes. In 2013, Mark Pincus stepped down as CEO, signaling a shift in the company's direction. Don Mattrick, a former executive at Microsoft, assumed the role of CEO. The leadership change aimed to bring fresh perspectives and strategies to address Zynga's issues, particularly the need for renewed growth and innovation. Mattrick's tenure focused on diversifying Zynga's game portfolio and adapting to the changing dynamics of the gaming industry. Despite these efforts, the company continued to face challenges, and Mattrick's leadership was relatively short-lived. In 2015, Mark Pincus returned as CEO, bringing Zynga full circle. Pincus aimed to lead a restructuring effort, emphasizing a return to the company's roots in social gaming and a renewed focus on mobile platforms. This chapter reflects Zynga's attempt to navigate a tumultuous period by exploring new leadership approaches. The leadership changes highlighted the company's recognition of the need for adaptation and a response to the evolving demands of the gaming market. As Zynga sought to redefine its strategies, the focus on leadership transitions underscored the importance of dynamic leadership in the ever-changing tech industry. #startup #strategy #gaming

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