Stein IAS’ Post

Melanie Skuse, Awin Global's Client Director has kindly provided our guest editorial for the week. Mel's written about the value of affiliates across each stage of the purchase path and included some fascinating stats from the recent Forrester Consulting study that was commissioned by Awin. Link below in the comments. 👇 #affiliatemarketing #partnermarketing #theapma

February 12 is now the deadline for the Performance Marketing Diamonds EU contest organized by Izba Gospodarki Elektronicznej! 🚀 If you remember, I will be on the jury panel deciding on the Content Performance of the competitors. There are a lot of benefits for every participant, but let me state a few: 🌐 European reputation boost 🤝 Networking opportunities 🏆 Compete for titles like Performance Agency of the Year and Performance Brand of the Year. And remember, as Dame Shirley Bassey is singing, Diamonds are forever. 💎✨ P.S. BEA - Bulgarian E-commerce Association, Ecommerce Europe, and Serpact are international partners of the event. #PMDiamondsEU #PerformanceMarketing #Innovation #DigitalMarketing #CompetitionExtension

🌐 Discover the high potential of the Hispanic + Latin markets with Alfredo Bala and Carlos Florez in this wrap-up of the #DSAStartSummit discussions. Let's dive into the business dynamics and key factors that shape these high-potential markets for the Direct Selling Industry. Watch the full video on our YouTube channel: https://lnkd.in/e3QeWUG4 #directselling #ventadirecta #marketinsights #affiliatemarketing #directsellingassociation

Catch me in the latest Campaign Middle East magazine (p43) on "redefining marketing campaigns in the complex world of logistics” - I share my thoughts on a B2B marketing approach, give away 1 or 2 secrets, touch on the importance of AI in the marketing and CX space and touch on some of the things we've done at Aramex https://lnkd.in/dmU_2DJk #aramex #logisitcs #ai #b2b #b2b2c

Las Vegas is well-known for its leisure brand, but wanted to enhance its reputation with B2B audiences. Las Vegas Convention and Visitors Authority - LVCVA worked with Heart+Mind to conduct research resulting in a new ad campaign blending leisure + business in Las Vegas. Read the case study here: https://hubs.la/Q02yVgv60 #lasvegasmeansbusiness #brandstrategy

We're proud to be members of the Kent Invicta Chamber of Commerce. Here's one of our articles in the February edition of their Thinking Business Magazine. Find out more about the Chamber and how to become a member: https://ow.ly/yXkz50QAbt9 #chamberofcommerce #googlebusiness #marketinghacks

🌍🌟 Exploring Loyalty Trends in the Middle East! "The Loyalty Trends in the Middle East needs to work on educating businesses about the importance of Loyalty Marketing."🚀🎓 #letstalkloyalty #loyaltymarketing #loyaltyprograms #Loyaltytv 

⏰ Early bird ticket sales for the Digital Trust Hui Taumata end tonight!⏰ "There's a huge risk of doing nothing. Which is why it's good that we're doing something." Wise words from from Victoria University Professor of Informatics Markus Luczak-Roesch in reference to the Digital Trust Framework that recently came into force here in Aotearoa. How do relying parties and verifiers see the new trust framework playing out? Hear the thoughts of leaders in the digital trust space at the Digital Trust Hui Taumata in Wellington, on Tuesday 13 August. This panel discussion brings together a diverse group of experts in the field of Digital Identity. The panellists will explore the critical issues in this field, sharing their unique insights and experiences. The discussion will cover a range of topics including the roles of Trust Frameworks and Digital Wallets, perspectives on adoption from Relying Parties and Verifiers, and what challenges need to be overcome to secure the future of Digital Identity. This will offer a comprehensive understanding of the current landscape and the path ahead. In addition, the panellists will engage with audience questions, fostering an interactive and engaging dialogue. Moderator: Colin W. | Digital Identity NZ Panellists: Juliana Cafik | Microsoft Waylon Kenning | Ministry of Social Development (MSD) Micheal Maclean | ASB Bank Matt Padernal | Hospitality New Zealand Early bird prices end today! Get your tickets here! >> https://lnkd.in/gTwu-7xf NZTech

Earlier in my career, I often described myself as a "Performance Marketer." Over time, I've come to eschew the term. ⚖️ - The term is often used in opposition to "brand marketing," implying the latter is not a driver of performance. ☯️ - The truth is that you need to create demand before you can capture it. You can drive growth for your business by finding the right balance between these two efforts. 📊 - The real challenge is the ability to reliably measure the incremental impact of your marketing efforts. 🗣️ - You need to speak the language of the C-suite and the Finance team to achieve the critical alignment required to use marketing as a growth lever in any company. Together with Stein IAS, WARC, and some remarkable marketers, we have published this whitepaper to provide a playbook for B2B marketers. (But let me let you in on a little secret: it's great for B2C marketers too!)

What sets S&B USA apart from the competition? Watch this video to hear about our winning strategy 👀 #HistoryIsBuiltHere