Stein IAS’ Post

Incisive strategy. Brilliant tactic. Rad creative execution.

Las Vegas is well-known for its leisure brand, but wanted to enhance its reputation with B2B audiences. Las Vegas Convention and Visitors Authority - LVCVA worked with Heart+Mind to conduct research resulting in a new ad campaign blending leisure + business in Las Vegas. Read the case study here: https://hubs.la/Q02yVgv60 #lasvegasmeansbusiness #brandstrategy

Really interesting #DigitalMarketing for B2B event today - wonderfully hosted by Skip Fidura, FIDM and put together on by Neil Argent (lovely to meet you after so long Neil). The format of short presentations followed by small round tables felt like a great combination of listening, learning and sharing. I can thoroughly recommend The Electric Cinema at White City as a venue for c 40 people events. Digital technologies and techniques enable fresh thinking, innovative campaigns and detailed measurement, but the underlying marketing principles remain - people, communications, stories, brands, emotional connections. And marketing’s role in growing businesses.

There has been an absolute explosion of loyalty partnerships in our industry: good for the loyalty brand, good for the consumer & good for partners - if executed well. We saw in the 2024 Mando-Connect whitepapers how partnerships have dominated the loyalty landscape in the UK & Europe: https://lnkd.in/dSV9rw7V Chapter 23 of BLIND LOYALTY - 101 loyalty concept radically simplified is plain & simply about Loyalty partnerships with David Slavick from Ascendant Loyalty Marketing as the chapter contributor. I talk about loyalty partnerships

Betsy Hindman is covering all things B2B at this year's Cannes Lions International Festival of Creativity. Her two key takeaways from the first day?💡 • B2B marketers are optimistic about using creativity to drive business results • Influencer marketing and the creator economy will be top of mind for B2B Be sure to follow along for more of Betsy's coverage this week! #CannesLions

They say that a lot of B2B brands want to work with creators but have no idea where to start. How much should I pay? How do I validate them? How do I measure ROI? Well in this weeks episode of Digital Banter Brianna Doe joins us to break it down. Come check it out tomorrow! https://lnkd.in/eEmwu2iN

🌍🌟 Exploring Loyalty Trends in the Middle East! "The Loyalty Trends in the Middle East needs to work on educating businesses about the importance of Loyalty Marketing."🚀🎓 #letstalkloyalty #loyaltymarketing #loyaltyprograms #Loyaltytv 

How do you boost subway ad investment? Showcase the Instagram posts of a 100-year-old grandmother in the vacant ad spaces in the subway and watch her Instagram followers go from 28 to viral. #canneslions2024 #canneslions #marketing #advertising #creativity

We went lighter on the puns with this edition, but it's still packed full of helpful resources and a '90s pop culture reference. Check out the latest edition of the debrief! [link in comments] #b2bmarketing #b2bcontentmarketing #ThisisAnnex

Well, it seems like your AI was playing a high-tech version of 'freeze tag' and forgot it was 'it'! But, as you pointed out, this little hiccup is less about the shortcomings of AI and more about the dance between human creativity and machine efficiency. Your belief that AI can't replace human storytelling is spot-on because, let's face it, a robot can't get goosebumps from a plot twist or shed a tear at a heartfelt story's climax. However, it can serve up a buffet of ideas and data, ready for a human touch to transform them into a feast for the mind. It's like having a sous-chef who's great at chopping vegetables but hasn't quite mastered the art of seasoning. The debate around AI in content creation is a bit like arguing whether a calculator makes a mathematician. Sure, it can crunch numbers faster than any human, but it takes a human to ask the right questions. Similarly, AI can churn out content, but it's the human experience, emotion, and authenticity that turn words on a page into stories that move people. So, next time your AI decides to take an unexpected coffee break mid-sentence, remember it's just setting the stage for your human creativity to shine even brighter. ...yes, AI generated. :) 😁