Stephanie Capellas’ Post

Exciting times ahead

🏈 Did you know that according to a recent survey, 40% of Super Bowl viewers prefer attending or hosting parties for the big game rather than watching at home? It seems like they spend less time in front of the TV, with an average viewing time of just 29 minutes watching the actual athletes! 😲 But hey, to each their own, right? 🤷♂️ Find out more about what Americans enjoy most about the Super Bowl in this fascinating article! 🌟 #SuperBowl #PartyTime #GameDay

🎙️🏈🔥 Calling all media and marketing professionals! Caleb Wines and I are excited to announce our latest episode "SPORTS-A-PALOOZA". In this episode, we break down all the commercials from this year's big game and compare them to previous years. Plus, we discuss the new "Hulu-esque" sports platform recently announced by HBO, ESPN, and Warner Bros. Discovery. Don't miss out on our insights - download, listen, like, and follow! #media #marketing #superbowlads #commercials

Love Super Bowl Stats -- especially the "nothing to do with the actual game" stats. The overall average viewing time watching the actual athletes was just 29 minutes out of the 3-hour official broadcast. Do love a good super bowl though looking forward to watching it. #superbowl2024, #superbowlsnacks, #superbowlparty, #superbowlcity, #superbowlhalftime

TVOT CONNECT: Jon Giegengack will join myself and Colin Dixon of nScreenMedia to talk about The #Evolution of #Sports #Media! Register for this session: https://lnkd.in/g-RDG3Yq Or, subscribe as a member: https://lnkd.in/g3NmaB4A TOPIC: It is a common belief that one genre of content continues to drive passion and demand: sports. What’s the Score? We will explore how fans and consumers value sports – including sports-adjacent content. We will discuss sports fandom vis-a-vis consumption platforms. How ‘sticky’ is exclusive content on a platform for subscribers’ or viewers’ retention or acquisition? Does it differ by major US sports? Does fragmentation impact the overall fan experience? The potential impact of *Spulu,* the controversial proposed sports streaming service from The Walt Disney Company, Fox Corporation, and Warner Bros. Discovery.

Monday Metrics: With a reported 27 million viewers tuning into NBC Sunday Night Football for the New York Jets-Kansas City Chiefs matchup attended by #TaylorSwift including a 53% increase in viewership by #GenZ teen girls ages 12 to 17 according to Nielsen compared to the three previous Sunday Night Football games as reported by The Wall Street Journal, I was curious how many of my more than 75 Gen Z college students who I collaborate with each Monday first in a #publicrelations course followed by an integrated #marketing course tuned into NBC to watch the game. Two (2) students said they tuned into the NBC telecast out of more than 75, while the majority turned to their preferred plaforms - Gen Z's "big three" - TikTok, Instagram and YouTube - to consume on and off the field highlights. Interestingly, three (3) students out of 75+ tuned into Disney+ and ESPN+ earlier in the day to watch some of the "Toy Story Funday Football" telecast. As television networks and cable networks attempt to engage Gen Z and #GenAlpha viewers with what used to be must-see TV programming, they need to recognize that the behavior of sitting down in front of a television to watch sports and entertainment as a Gen Xer like me was raised on doing is not something Gen Z and Gen Alpha routinely do and that behavior will not be changing anytime soon. https://lnkd.in/eRkVgSGV

Imagine a single event that captivates over 100 million viewers, where the cost of a 30-second ad could fund a blockbuster movie, and tickets are as coveted as a golden ticket from Willy Wonka 🏈 Welcome to the National Football League (NFL) Super Bowl - a spectacle where legends are made, fortunes are spent, and records are shattered. From jaw-dropping halftime shows to astronomical ad spends, this annual phenomenon transcends sports to redefine entertainment, economy, and global culture in the United States 🇺🇸🚀 1. Viewership Marvel: Super Bowl LVII shattered records with 115.1 million viewers, maintaining its reign as the most-watched U.S. television event. A testament to its unwavering appeal, with over 100 million tuning in annually for the past decade! 📺 2. Halftime Legacy: Iconic performances from legends like Michael Jackson, Coldplay, Eminen, Rihanna to Beyoncé have elevated the halftime show to a cultural spectacle, drawing even non-football fans 🤯 3. Economic Impact: Skyrocketing ticket prices reflect the Super Bowl's massive economic footprint. From the $350 seats in 1996 to the staggering range of $6,000-$27,500 in recent years, culminating in an average secondary market price of $9,365 for Super Bowl 2024. 💸 4. Social Media Frenzy: The event generates a massive buzz on social media, with millions of tweets, posts, and shares, making it a trending topic worldwide. Super Bowl LIV (2020) generated over 44 million tweets during the game. The halftime show, featuring Shakira and Jennifer Lopez, was a significant contributor to this total, with millions of mentions 📱 The Super Bowl is not just a game - it's a global phenomenon that encapsulates the pinnacle of American culture, sportsmanship, and entertainment. It's a day when the world pauses to witness an epic clash of titans, where every touchdown and tackle is etched in history ✨ The champions of Super Bowl 2024 (LVIII) were Kansas City Chiefs 🏟️ #SuperBowl #KansasCityChiefs #SuperBowlSunday #America #NFL

#WWE is trying to pivot so hard away from the stigma of sports entertainment. Meanwhile they still give us various storylines of sports entertainment that are not doing well. Full episode of kingofpodcasts.com or watch on my YouTube and please like comment share and subscribe!

People today value authenticity. They prefer to engage with individual players and real personalities over faceless businesses and organizations. This shift towards genuine interactions marks a refreshing evolution. It paves the way for greater authenticity and deeper connections between viewers and sports organizations like the NFL, facilitated through the personal stories of the individuals within these organizations. To incorporate this into your business, focus on creating high-quality content that offers a glimpse behind the scenes. Showcase your achievements, the challenges you face, the new projects you’re tackling, and share your journey authentically. By doing so, you allow others to walk in your shoes, fostering a deeper connection with your customers and viewers.