Stephanie Mattson’s Post

I had a preliminary interview for a job the other day with the executive assistant of the CEO. When asked, "How much experience do you have collaborating with cross-functional teams?" I silently chuckled, because you're not being an effective corporate marketer if you aren't one of the primary, centralized hubs of activity. And if you find yourself siloed in a marketing leadership position, uncover opportunities to engage more broadly with these questions: * is the brand being accurately and consistently upheld across all departments? * are there opportunities to build more targeted messaging or marketing assets for discrete departments? * when was the last time you met with someone other than your boss to discuss their group's objectives, or how they may have changed since you last met? * have you reported outside of the marketing function on marketing trends or tools you're considering adopting? Even though marketing *should* be the hub, it doesn't mean it always happens naturally. Create the hub.

In a world of hyper-specialization, the marketing generalist is an unsung hero. 🦸♂️ 𝗪𝗵𝘆? They see the big picture. 🖼️ Which doesn't discredit the detail close up view. While specialists dive deep into specific channels, generalists connect the dots. They understand how different tactics work together to achieve broader goals. This holistic view is invaluable: ➡ 𝗔𝗴𝗶𝗹𝗶𝘁𝘆: Generalists adapt quickly to changing landscapes, filling gaps and pivoting strategies as needed. ➡ 𝗖𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗶𝗼𝗻: They bridge silos, fostering communication and collaboration between teams. ➡ 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻: Their diverse skill set sparks creative solutions and fresh perspectives. ➡ 𝗖𝗼𝘀𝘁-𝗲𝗳𝗳𝗶𝗰𝗶𝗲𝗻𝗰𝘆: They wear multiple hats, maximizing resources and reducing the need for additional hires. Don't underestimate the power of the marketing generalist. They're the glue that holds your marketing ecosystem together. 🤝 #marketing #strategy #teamwork #innovation #growth Need a marketing generalist? I'm available ✋ Roel Timmermans

Searching for the perfect marketing leader for your company? It's not just about the resume or years of experience. From cultural fit to digital fluency and analytical thinking, discover the key qualities to look for in your next marketing leader. Dive into our blog post and ensure you make the right hiring decision for your brand's success. https://lnkd.in/dkQBNkEz #marketing #marketingleader #marketer #brandsuccess #marketingskills

Every Marketing Job Posting: “Requiring 5+ years experience working in X industry, with an emphasis on subset industry Y". But why though? Ask yourself, by doing this are affirming company groupthink? Does it inadvertently limit diversity of ideas and perspectives? In marketing, experience matters, but does industry-specific experience hold the same weight? Often overrated and potentially harmful, it can confine hiring to a narrow pool of candidates. Good marketing is good marketing. Success patterns in marketing are often transferable. The common objection? "We need someone who can hit the ground running." In product marketing, assumptions like these can lead to false urgency. Even if you hire from a direct competitor, nuances about your product and audience take time to grasp. Learning your product, identifying the target audience, and tailoring messages are universal marketing steps regardless of the hire. There's likely nothing so complex about your industry that a skilled marketer can't conquer. Kill the groupthink, embrace fresh perspectives, and hire based on marketing prowess.

Marketing leaders, it's time for some real talk. 🤚 If your executive leadership repeatedly tells you to 'just send more emails' or 'just run more ads,' in response to your strategic proposals to test and learn what is actually effective, it might be time to dust off that resume.🌬️ Why? Because this shows they don’t see marketing as a strategic way to attract, engage, and convert customers. Instead, it’s a tactic to be executed. In their mind: mo’ tactics, mo’ money. But that’s simply not true. Marketing is the intersection between human psychology, creativity, and data. If their perception is that marketing should just do more stuff, there is no room for you to actually work smarter not harder. Great companies respect marketing the same way they respect their engineers, analysts, and product leaders. They see them as experts in their craft who have unique capabilities to figure out how to use the tools at their disposal to drive meaningful results. They don’t presume to tell them what works. On the other hand, if your execs boil marketing down to just being a noisemaker rather than a value creator, is that really a place you can thrive? Agree? Disagree? What's been your experience? #MarketingCareers #Leadership #ProfessionalGrowth

📣 Calling all Marketing Managers! 💡 Not all superheroes wear capes and you, dear friend, are the perfect example. Each day, you step into the battleground of changing trends and consumer behavior, armed with your incredible intuition, data drivel insights, and killer strategy. You craft the voices of brands, breathe life into companies, an unseen force that forms connections 🌉 with diverse people around the globe. You're not just selling products, you're telling stories, painting dreams and moulding perceptions. 🚀 It's not just a job. No, it's a passion, a craft, a calling. And we see you—your efforts, your dedication. For every campaign that soars, every lead that converts, we acknowledge your crucial role. 🎯 Here's to you, Marketing Managers. Keep innovating, keep disrupting and continue being the superheroes you truly are. 🦸♀️🦸♂️+#MarketingMagic #Respect #MarketingSuperheroes

🚀 The Secret Sauce to Scaling Marketing Success? Hiring Bright Minds! 🚀 Have you ever been asked, "What's the key to building a resilient and high-performing marketing team?" The answer, while simple, can be daunting: Hire people smarter than you. Here’s why: Evolving Landscape: The marketing field is rapidly evolving, with new tools, techniques, and platforms emerging almost daily. Having a team of bright minds ensures you're always a step ahead, adapting, and innovating. Diverse Perspectives: Every smart individual brings a unique perspective. This diversity in thought is the crucible where groundbreaking strategies are forged. Faster Problem-Solving: Challenges are inevitable. But a team of brilliant thinkers can dissect, analyze, and resolve issues with unparalleled speed and creativity. Now, while intelligence is invaluable, "strategic thinking" elevates its impact: Visionary Approach: Strategic thinkers don't just see the present; they visualize the future. They can connect the dots, anticipate trends, and position the brand to leverage upcoming opportunities. Holistic Understanding: They see marketing not as a silo but as an integral part of the larger business ecosystem, ensuring efforts align with broader organizational goals. Growth Catalyst: Strategic minds ask the tough questions, challenge the status quo, and drive initiatives that propel significant growth. As marketing leaders, our role isn't just to lead but to surround ourselves with individuals who elevate the entire team. By investing in smart, strategic minds, we don't just uplift our marketing efforts; we set the stage for unparalleled growth and success within the organization. Are you fostering an environment where intelligence and strategic thought flourish? The future of your brand might just depend on it. #MarketingLeadership #GrowthMindset #StrategicThinking #HiringSmart I would love for you to share, comment, or add your insights below!

🚀 Elevate Your Marketing Department with Me! 🚀 In the realm of CMO turnover challenges, I bring a dynamic blend of expertise that makes me the ideal addition to any marketing department: ✨ Proven Adaptability: My track record showcases adaptability to diverse marketing channels and emerging technologies, ensuring I stay ahead in the rapidly evolving landscape. ✨ Strategic Leadership: With strategic thinking at the forefront, I align company goals seamlessly with marketing opportunities, driving successful initiatives and expanding market presence. ✨ Data-Driven Excellence: My commitment to data-driven decisions allows for precise identification of growth opportunities, calculated risk-benefit analyses, and agile responses to shifting customer behaviors. ✨ Cultural Harmony: Understanding the pivotal role of culture, I am adept at aligning company values with external branding, ensuring a cohesive representation that resonates with both employees and the public. By bringing innovation, strategic prowess, data-driven insights, and cultural alignment, I am poised to make a lasting impact on your marketing department's success. Let's chart a course for unparalleled growth together! 🌐💡 #MarketingLeader #StrategicVision #DataDriven #CulturalAlignment #TeamSuccess #opentowork #marketingjobs

Does your organisation want to revolutionise your marketing strategy but not quite ready for a full-time Marketing Director? 𝙃𝙤𝙬 𝙄 𝙘𝙖𝙣 𝙝𝙚𝙡𝙥 👇 I collaborate with organisations in different stages - from start-ups and established operators to those undergoing mergers or turnarounds and provide marketing leadership, strategic direction and results - as a partner rather than a full-time employee. Whether it's a set number of days per month to work with your existing team, building your marketing infrastructure or delivering specific projects within an agreed timescale, I help organisations define marketing objectives, build a strategy and deliver it. 𝙄𝙛 𝙮𝙤𝙪'𝙧𝙚 𝙡𝙤𝙤𝙠𝙞𝙣𝙜 𝙛𝙤𝙧 𝙖 𝙥𝙖𝙧𝙩𝙣𝙚𝙧 𝙬𝙝𝙤: ▶️ Can navigate the health, education and social care sectors ▶️ Will work alongside your organisation as a partner committed to making a difference ▶️ Aligns with your ethos and values ▶️ Will be open and honest about what is needed, with an understanding of tight budgets and big visions. let's connect or drop me a note to schedule a call ✉️ [email protected].