Stephen Houraghan’s Post

Intentional brand perceptions are born in the small details. Every interaction at every touchpoint, is a paint-stroke of the image. Happy customers, share the tale of the masterpiece. How calculated are your brush strokes? #brandtouchpoint #brandperception #customerjourney

#competitiveanalysis #brandperception #targetaudience

Ever thought about what makes you stand out? It's not just about being different in your own bubble. Knowing your competitors is key. It's like a game of chess. You gotta know their moves to make yours count. And it's not just a quick glance. Really dig deep. What are they doing? How are they doing it? Why are they doing it? Understanding this gives your 'different' real meaning. It's not just about standing apart. It's about standing smart. Ready to turn your differences into strengths? What's your next smart move? #brandcompetitor #differentiationstrategy #competitoranalysis

I was an Oasis fanatic back in the day... "The Masterplan" is one of my all-time favourites. And while I spent many a summer night in the 90s belting out this classic... The message behind the song is "Trust that what's meant to happen will happen, trust in fate (The Masterplan)" Today, while most brands leave their chances to fate... I subscribe to a different kind of MasterPlan A MasterPlan that's intentional, defined and actionable One that sets a well-considered course, and a method to get there. D'You Know What I mean? Some might say, It's not Supersonic... It won't make you a Rock 'n' Roll Star But with this MasterPlan You won't Look Back In Anger... And you'll Definitely, Maybe, might just Live Forever 🎸🎸🎸 Build Your MasterPlan with BrandBuildr Start Now - It's Free https://brandbuildr.ai/ #Oasis #TheMasterplan #BrandStrategy #brandbuilder #brandbuildr

Strategy is the backbone of impactful brand design. It's about understanding the client, market, and most importantly, the audience. Good design solves problems. It's more than just looking good. Is your design strategy-driven? #branddesign #brandidentity #brandstrategy

Am delighted to be a part of the wildly successful Brand Builder’s Summit! 20,000+ registered and the engagement didn't disappoint. Was delighted to present and be part of a live Q&A. Here's a taste of what I covered in my presentation on "How To Elevate Brand Strategy Processes With AI" How To Leverage AI's super-power in Pattern Matching with The Stepping Stone Technique How to extend your brand strategy services with AI, using the Pathfinder Technique I was also honoured to share the stage with these influential legends. Matt Davies ⚡️ Anneli Hansson 🇸🇪 Richie Meldrum 🇦🇺 Jacob Cass 🦩 Rob Meyerson also dropped value bombs in his presentation Were you present yesterday? What did you learn? Let me know! Also, if you’re eager to see the full potential of brand building, you can access my complete presentation by registering for the Brand Summit and opting for the PowerPass (Link below). This upgrade also opens the door to 28+ additional insightful talks and exclusive bonus materials. https://lnkd.in/g34cAucS

Flexibility in branding means you can adapt and innovate. But it's also about staying consistent. It's a delicate balance. Your brand needs to change with the times but keep its core identity strong. How well does your brand handle this balance? #brandidentity #brandstrategy #brandperception

#brandaudit #brandsuccess #brandkeycomponents

Over simplified?… Maybe True?… Absolutely Brand perceptions are formed with every macro or micro interaction with your brand. Whether they’re reading the product description on the packaging, watching a video review from a past client, or trying to get an answer from your chatbot. The way to paint the picture you want… Start with the picture and work backwards. ”To achieve this perception, how should this touch point be designed?” Are you actively designing your brand experience? #brandexperience #brandtouchpoint #targetaudience

Looking to Level Up Your Brand-Building Skills? Then this might be exactly what you need. I'm thrilled to be joining a global lineup of experts, all hand-picked to share the latest strategies, tactics, and leadership insights at the Brand Builders Summit 2024. I’ll be diving into "Elevating Brand Strategy Services with AI Systems" in a featured presentation, hosting a live Q&A, and participating in the Strategy Panel alongside some of the brightest minds in branding. So, what’s the Brand Builders Summit 2024 all about? It’s a FREE 4-day online event designed to give you the tools, knowledge, and strategies to build stronger, smarter brands. With over 28+ industry leaders, you'll gain deep insights across four essential areas of brand building: 👉 Brand Strategy 👉 Brand Design 👉 Brand Growth 👉 The Business of Branding Who’s it for? ✖️ Marketing Professionals ✖️ Entrepreneurs ✖️ Creative Business Owners ✖️ Designers ✖️ Brand Strategists ✖️ Pro Brand-Builders Event Details: 🗓️ Dates: August 27-30, 2024 🖥️ Location: Online – Join from anywhere! 🤩 Speakers: 4 days packed with insights from 28+ experts ready to help you build brands that stand out. 😍 Community: Join a vibrant community where you can connect with fellow brand builders, ask speakers your burning questions, win prizes, and more! 💰 Cost: 100% free to attend, with an option to upgrade to the Power Pass for even more value and exclusive content. The Power Pass is currently at a special price, but it’s only available until the summit ends. You'll get all the details and a special offer after you register for your free ticket. Learn more about the Brand Builders Summit 2024 and grab your free ticket here: https://lnkd.in/g34cAucS If you’re serious about building brands, this is the event you don’t want to miss! Special shout out to my fellow brand strategy panelists and speakers - looking forward to your sessions! Rob Meyerson, Anneli Hansson, Matt Davies ⚡️Richie Meldrum