Stephen Allan’s Post

Truvid Featured in US Reporter! 🎉 We're thrilled to share that Truvid has been spotlighted in a recent US Reporter article, showcasing our innovative approach to video content delivery and monetization. Key highlights from the feature: • AI-Powered Recommendations: Our platform uses real-time data to analyze viewer preferences, ensuring personalized content delivery. • Enhanced Viewer Experience: We offer a customizable video player and smart playlists for seamless content organization. • Advanced Monetization: Beyond standard ad placements, we provide tools to optimize revenue using first-party data and targeted strategies. • Future-Ready Technology: Our platform is designed to thrive in a cookieless future, emphasizing first-party data usage. • Empowering Content Creators: We provide user-friendly tools that allow creators to focus on producing high-quality content. This recognition reinforces our commitment to revolutionizing video experiences and setting new industry standards. We're proud to be at the forefront of this rapidly evolving landscape. Read the full article to discover how Truvid is shaping the future of video content delivery: https://lnkd.in/gwCbySJt #Truvid #VideoContent #AITechnology #ContentMonetization #DigitalInnovation #USReporter

📈 Meta's recent updates bring valuable insights for Reels creators. New metrics, reach insights, and content performance analytics are game-changers for content optimization. Let's discuss how to interpret and use these data points to enhance your Reels strategy. #SocialMediaAnalytics #ReelsPerformance

🤔 How has the Australian Broadcasting Corporation (ABC) developed a future-looking strategy for its products? Our latest #PSMInnovation is a blog from Group Product Manager, Tim Hardaker, explaining ABC's vision... “Unification of our digital experience means bringing our suite of apps, websites and digital platforms together for audiences who observe the ABC as a single, cohesive entity.” Their strategy now has 5 principles which informs all they do: 1/ Digital native experiences 2/ Personalised by default 3/ Connected content across the ABC 4/ Frictionless journeys 5/ Contextually useful AI 🧐 What do these mean? Find out ⬇️ https://lnkd.in/eF5V2ywe

In the realm of Free Ad-Supported Television (FAST) channels, Server-Side Ad Insertion (SSAI) stands out as a crucial technology, ensuring a seamless viewing experience by seamlessly integrating ads into the content stream. This integration blurs the line between ads and native programming, enhancing user engagement. However, the question of who should cover the costs of SSAI sparks ongoing debate. Read more about navigating the costs of SSAI in FAST channels and the arguments surrounding who should bear the financial responsibility: https://lnkd.in/ea5kJsNC

SoTrue: Experience Exclusive Content! 🚀 Imagine a world where you have full control over your digital content and can monetize it directly without the hassle of ads or intermediaries. That’s exactly what SoTrue offers. We’re bridging the gap between creators and fans, blending the addictive nature of social media with the premium features of OTT. SoTrue is your one-stop platform for: Direct Content Monetization: Say goodbye to ads and collaborations. Earn directly from your content. Absolute Ownership & Security: Your content remains 100% yours, safe from plagiarism and screenshots. Interactive Features: From free identity verification to content playlists for your fans, we’ve got it all. Join the revolution. Experience the future of content viewership, ownership, monetization, and more, only with SoTrue. #SoTrueApp #DigitalContent #ContentMonetization #ContentOwnership #ContentCreation #MonetizeYourContent #ContentCreators #FutureOfMedia #GenZTech #SocialMediaTrends #ContentMarketing #InnovativeTech #CreatorEconomy #DigitalInfluence

This weeks blog is a look at how Gen Z is shifting towards content creation 📽 If you asked people 10 years ago ‘do you make content’ the answer the majority of the time would be ‘no’ or ‘what is that’.  But now that's changing. 65% of Gen Z class themselves as video content creators, not just the consumers (recent study by YouTube) ✍ It's such an honour watching this industry grow from back when I was a kid and when gaming or/and content wasn’t and sometimes still isn’t sometimes considered a ‘real job’. But this study really shows how diverse and influential content creation is becoming, especially within my niche, gaming. A massive shift is Gen Z is one of the first generations to grow up with user generated content apps like YouTube becoming the norm to watch and create instead of traditional broadcast TV. Along with the boom of TikTok, Instagram, Snapchat, making content creation easier than ever to create and edit yourself and not need to hire editors. Allowing people to get truly creative and expressive with their content and not just consuming. This is still an industry in its infancy I believe and I wouldn’t be surprised to see how much more this space changes within the next 5 years.

Exciting news! Our CEO, Mr. Venu Kondur, was featured on ADGULLY for his insights on using AR/VR tech in social media posts. Venu highlights how audio-video content boosts engagement while saving time and costs. Big thanks to ADGULLY for recognizing our innovative approach! Read more here: https://lnkd.in/gbcyXSEi . . . #Lobb #LobbInNews #LobbLogistics #DigitalFreightBrokeragePlatform #DigitalFreightMarketplace #LogisticsMarketplace #NeverHalt #NeverHaltWithLOBB #AdGully

🚨TikTok is currently testing a groundbreaking update🚨 The ability to upload videos up to 60 minutes long! While it's not widely available yet, this sneak peek hints at exciting possibilities for creators and viewers alike. Imagine: 🎥 Longer tutorials 🎯 Deeper insights 🦄 Immersive storytelling experiences With this potential feature on the horizon, the future of content creation is looking brighter than ever. 💡 Alongside extended video length, TikTok is also experimenting with enhanced editing tools, promising smoother transitions and improved audio quality. It’s a glimpse into what could be the next big thing in social media. __________________________________________________________ Interested to know more? Join L3NS for more insights and trends. Let's keep your social media sharp together! #TikTokUpdate #ContentCreation #VideoEditing #SocialMediaTrends #DigitalMarketing

"Embracing Long-Form: TikTok's Evolution and the Rise of Creator Rewards" Discover how TikTok's emphasis on long-form content, fueled by its Creator Rewards program, is reshaping the platform. Dive into the success story of "Who TF Did I Marry?" and explore the symbiotic relationship between creators and audiences in this new era of digital content creation. https://lnkd.in/gxwBjCZb

Predictions for User Generated Content in 2024: In 2024, the landscape of User-Generated Content (UGC) is shifting towards less direct-response-driven content, particularly in the UK and USA, as audiences experience ad fatigue. Brands are increasingly seeking raw content, leveraging the accessibility of AI voiceovers for flexibility in content iterations. This trend emphasises the need for creators to reevaluate pricing structures and diversify their skill sets beyond filming to remain valuable assets for brands, as there is less tolerance for inflated pricing in the growing UGC space. #UGC #digitalmarketing #London