Great to share thoughts with Rajiv Raghunath of Media4Growth on AI in OOH.
Stephen Joseph, incoming Group CEO of Ocean Outdoor shares his viewpoint on the scope of utilising AI in OOH business, the challenges to be tackled, as also the avenues to be explored, in an exclusive interview with Media4Growth. Watch here: https://lnkd.in/gFEm5_TN #OutOfHomeAdvertising #BusinessInnovation #AIIntegration #FutureOfAdvertising #TechTrends
AI/ML in sports is making the world smarter for athletes, broadcasters, advertisers, and the viewers who need real-time statistics. Over the past two decades, artificial intelligence has completely transformed how we engage and analyze sports. Explore how AI is redefining the sports industry. To continue this amazing article click here 👇🏽👇🏽👇🏽 https://bit.ly/4bNCnDX #AIGhana #artificialintelligence #machinelearning #sports
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Everybody is talking about “AI in marketing” but a lot of those people talking about it? Well, they don’t actually use it themselves. Don’t be like them. Instead, use InsiderGPT - the first custom AI built for OOH Insiders like you. What is it? A chat-based super computer built on more than 500+ curated pages of transcripts relating to: - Programmatic DOOH - In-store Retail Media - Measurement and Attribution Is it the “everything bot”? Nope. Isn’t meant to be. Is it the intentionally designed GPT that rides shotgun with Tim Rowe, daily? Sure is. Try it for yourself here - https://lnkd.in/erghXgAQ
52% of EMEA consumers say “the positive effects of GenAI will outweigh the negative effects” – but there is still scepticism! Consumers perceive the greatest potential for Generative AI in sectors such as technology, entertainment, healthcare, advertising, and the automotive industry. However, they are most sceptical about its impact on the arts and culture. The latest Consumer Navigator reveals how 1200 consumers really feel about Gen AI. Take a look at dentsu’s latest insights to discover what the opportunities lie ahead for marketers! 🔗 Take a look: https://lnkd.in/gfKDvFVE #EMEAConsumerNavigator #GenAI #EMEA #consumerinsights
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📢 AI, Fandata and Multi Club Ownership 🤖 The increasing trend of multi-club ownership in sports can be attributed to several factors like financial diversification, globalisation and market expansion, synergies and economies of scale, strategic partnerships and networks, player development and talent pipeline, brand building and global visibility and investment returns. #sportsbiz #AI #branding #data EXL Agam Khurana David Fowler #fanengagement #LinkedInSports 👉 Download the full report here - https://lnkd.in/g6xDVeyc
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From insightful talks to a dynamic panel discussion and engaging audience questions, here’s a glimpse of what happened at Converge III where we delved into the potential of AI in the marketing world. Follow for more in-depth highlights and recaps from all the conversations we had. #WeConvergeWeConverse
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Our Managing Director in Italy, @Giacomo Zampieron, will be a speaker during Programmatic Day 2024, on the 10th of April at Teatro Alcione, Piazza Vetra 7 in Milan. This event organized by Engage, which brings together industry experts to discuss the challenges and opportunities in Programmatic Advertising is reaching the milestone of 10 years! Programmatic10 is the title that celebrates the tenth edition of the event, whose program will offer the usual mix of unpublished data, trends, insights, market news, but also moments of reflection, to compare and navigate in a constantly evolving industry. Stay tuned for updates as Giacomo shares his insights about CSR and AI. The registration link is available in the comments. Do not forget to drop a comment to share your thoughts about the event! #ProgrammaticDay #Milan #AI #CSR #ProgrammaticAdvertising #Digital #DigitalMarketing