What an amazing cross functional team and terrific brands that I have the privilege to be a part of. We set out on a journey a few years ago with VML COMMERCE. They shared their innovative Brave process. We jumped in, collaborated together and some amazing creative was put forth by the team led by Manuel Bordé Jeremy Ruiz Beth Ann Kaminkow Tyler Murray Amanda Bailey Christina Ryan Michelle Baumann Michele Fournier and their collective teams. The work was simple, clean and on brand strategy. Finding OREO in everyday life and bringing it to the forefront in a playful manner with our shoppers. Our brand partners deserve a shout out to Michelle Deignan Nicolas Henault Nicole Fischer Catherine Owusu, MBA. The work started with Jennifer Mason with Oreo Stuf Scan in 2022 winning an Effie, Reggie, Clio and being shortlist at Cannes. The next iteration was Oreo Codes led by Anne Martin in 2023 that produced the most decorated commerce program winning 69 international awards including 5 Cannes Lions (2 Golds, 2 Silvers & a Bronze). Then last night the team secured 4 Cannes Lions. For the Oreo Calls program led by Emily Curry (Gold & Bronze) in partnership with the Walmart team Kim Yansen Leslie Meola Marisa Zavatski Kyle Lanham. And for Oreo Menu program led by Jillian Durojaiye (2 Bronzes) in partnership with the Kroger team Josh Kohout Jordan Kremm and the entire KPM team Cara Pratt Anthony Siler Jenny Holleran. Amazing work with great creative leading to strong commerce results while also building brand love & equity. The year-on-year success is a true testament to the quality of the idea and how well it resonates with consumers. #teammdlz #commercemarketing #canneslions #shoppermarketing #commerce
I always love seeing the brands I cherish receiving the recognition they deserve. Oreo holds a special place in my heart and always will. I fondly remember sharing Oreos with milk with my mother when I was a child, and continuing that tradition as an adult. Now, I share them with my son, and each time I do, I think of her. Steve, impressive wins across the board! Congratulations to the entire team.
Congratulations to you & the team, Steve McGowan 🎉 great to see you!
Congrats!!!
Major congrats to Steve McGowan and the teams!!! What an awesome accomplishment 💙🤍
The arc of this magic idea and it’s evolution has come about not only because of our epic agency partners but because of your amazing leadership Steve McGowan. Grateful we get to work together on the Worlds favorite cookie every day 🦁⚫️⚪️⚫️🙏🏻
Steve McGowan RBAY! On the agency side, you can’t just have vision and brave ideas, you need clients to bring both into reality and make them even stronger! #CreativeCommerce #OreosInPlainSite You are that client. What a week! 🖤🤍🖤
Excellent work. Congrats to you & the team 👏
Phenomenal work by all!!! Congratulations 🍾
Truly amazing and well deserved.
CMO / GM US Hygiene @ Reckitt | Purpose-driven marketer, brand builder
2moCongrats