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EVP Global Creative, Media & Ecosystem @ Kantar (a Bain Capital company) | Podcast Co-Host | AI & Privacy Evangelist | Transformational Leader | Board Member

Creative quality contributes to nearly 50% of media impact far surpassing reach or frequency of touch-points. There is no magic formula to ensure optimal creative effectiveness, but we have identified five pillars that characterize the best campaigns tested by Kantar. Discover them here: https://lnkd.in/dQg7GPRx #Creative #Advertising #CannesLions2023

Creative effectiveness: what we’ve learned from French Cannes winners

Creative effectiveness: what we’ve learned from French Cannes winners

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