Michale Leung’s Post

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Overseas Marketing Directer

Capsule Collection Development When crafting new fashion collections, it's crucial not to lose sight of your core brand identity. This encompasses the visual elements, messaging, and values that make your brand distinctive in customers' minds. For new and growing fashion brands, maintaining a consistent identity across collections helps cement and reinforce your aesthetic in the market. As you experiment and expand, find ways to weave in signature styles, colour palettes, silhouettes, details, and fabrics that customers recognise. Build off your established visuals, mood boards, and concepts to create collections that balance novelty with familiarity. This reminds customers of what drew them in, while still giving them something new to discover. In the end, collections that stay true to their brand identity while pushing creative boundaries are the most successful. They feel fresh yet familiar all at once. #branding #freelance #designer #graphicdesign #designdevelopment #menswear #womenswear #identity #apparel #graphicdesign #streetwear #graphicprints #graphicdesigner #streetwear #startupbrands #brandidentity #aesthetic #designconcepts #visuals #moodboards #seasonaltrends #fashiondesigner#branding #freelance #designer #graphicdesign #designdevelopment #menswear #womenswear #identity #apparel #graphicdesign #streetwear #graphicprints #graphicdesigner #streetwear #startupbrands #brandidentity #aesthetic #designconcepts #visuals #moodboards #seasonaltrends #fashiondesigner

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