So exciting to share this one! It’s been a great project to work on and I’m sure the product will be a huge success. Kudos to Katie Lewis who managed this project from an R&D perspective
We are beyond excited to announce the launch of the NEW Birds Eye Crispy Chips 🍟 With a tasty crispy coating on the outside and fluffy potato on the inside, our delicious Crispy Chips provide the perfect choice for any mealtime! Frozen chips are a firm family favourite (enjoyed by UK households twice a week on average!), so we are delighted to be able to offer a dependable product to consumers from a brand they love and trust. By entering the chips category, Birds Eye now offers retailers and consumers a truly credible full meal solution – where chips provide the perfect side accompaniment alongside the rest of our range, such as our iconic Crispy Dippers, Fish Fingers, and Peas 🍽 Available now in your nearest Iceland Foods stores, with many more to follow very soon ➡️ #chips #innovation
Workplace Dietitian; increasing employee health & productivity through nutrition workshops, food demos & health checks. Clinical trials for ACBS submission. PR for brands
1moJust went to put some in my online basket and Ocado Retail don’t stock them! Shame as I’m working with a company on delivering a food demo on “fake-aways” and these would be a great addition!