Harper's Bazaar emphasizes the importance of clear definitions and standards to create more sustainable fragrances, including integrating better packaging, ethically sourced ingredients, minimal material usage, and a commitment to avoid greenwashing.* At Coty sustainability drives innovation, and we are proud to be the first company to introduce carbon-captured alcohol into fine fragrances for global distribution through our partnership with LanzaTech. Our newest fragrance project, Infiniment Coty Paris, represents a significant milestone as the first globally distributed full fragrance collection to be manufactured using 100% alcohol from upcycled carbon emissions. #CotyPride #Lanzatech #InfinimentCotyParis #Sustainability #Fragrances *Article link in comments.
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Well-established brand and cannot afford greenwashing, the destruction of values and loss of authenticity is priceless in today's market.
Already in #perfumist , the n°1 independent perfume app in the World !!! :):):) 😉
Impressive steps by Coty! Carbon-captured alcohol 😮, that's the innovation we need for a sustainable future 🌏.
Wow, that's amazing. Using carbon-captured alcohol for fragrances is a game-changer. Great job, Coty. 🌿 #Innovation Sue Nabi
Beauty and better life style ❇️⚜️❇️
Bravo..à l’aura moléculaire !
Inspiring!
CEO chez Coty
1moRead more: https://www.harpersbazaar.com/uk/beauty/fragrance/a39813170/sustainable-perfumes/