Summit Partners’ Post

“𝗥𝗲𝘃𝗢𝗽𝘀 𝗵𝗲𝗹𝗽𝗲𝗱 𝗺𝗲 𝘀𝗲𝗲 𝘄𝗮𝘆𝘀 𝘄𝗲 𝗰𝗼𝘂𝗹𝗱 𝗽𝗲𝗿𝗳𝗼𝗿𝗺 𝗮𝘀 𝗮𝗻 𝗼𝗿𝗴𝗮𝗻𝗶𝘇𝗮𝘁𝗶𝗼𝗻 𝘄𝗶𝘁𝗵𝗼𝘂𝘁 𝗷𝘂𝘀𝘁 𝗮𝗱𝗱𝗶𝗻𝗴 𝗺𝗼𝗿𝗲 𝗿𝗲𝘀𝗼𝘂𝗿𝗰𝗲𝘀.” - Tim Strickland, Former CRO at ZoomInfo, now Advisory Partner at Summit Partners. This clip exemplifies to me what “Strategic RevOps” really means to me. In our last episode of 🎙𝗧𝗵𝗲 𝗥𝗲𝘃𝗢𝗽𝘀 𝗖𝗼𝗿𝗻𝗲𝗿🎙we talked to Tim and his former VP of RevOps, Scott Sutton, about the relationship between the CRO and RevOps. Interestingly, RevOps didn’t report to the CRO - They both reported to the President Reporting aside, Tim had a third-party organization that "𝘄𝗮𝘀𝗻’𝘁 𝗻𝗲𝗰𝗲𝘀𝘀𝗮𝗿𝗶𝗹𝘆 𝗴𝗼𝗶𝗻𝗴 𝘁𝗼 𝘁𝗲𝗹𝗹 𝗵𝗶𝗺 𝘄𝗵𝗮𝘁 𝗜 𝘄𝗮𝗻𝘁𝗲𝗱 𝘁𝗼 𝗵𝗲𝗮𝗿, 𝗯𝘂𝘁 𝗿𝗮𝘁𝗵𝗲𝗿 𝘄𝗵𝗮𝘁 𝘁𝗵𝗲 𝗿𝗶𝗴𝗵𝘁 𝘁𝗵𝗶𝗻𝗴 𝘄𝗮𝘀 𝗳𝗼𝗿 𝘁𝗵𝗲 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗮𝘁 𝗹𝗮𝗿𝗴𝗲." To do this, they built a team covering: - Capacity Planning - Compensation Planning - Quota Planning - Territory Planning - Sales Process - Systems Architecture - And, of course, Analytics This to me is a perfect example of why reactive systems admin is not enough to help CROs hit their revenue goals. (And this is why we’ve built our RevOps team in a similar way.) RevOps was there to build the Revenue Factory - To industrialized best practices - To create (almost) an assembly line of sales - And to operationalize their overall Go To Market In other words, finding ways to generate more revenue beyond just adding more headcount. Scott is now the CEO at Later, a $70M B2B SaaS company, and we also dove into how to scale this down for companies much smaller than ZoomInfo. Check out the full episode for more: 𝗦𝗽𝗼𝘁𝗶𝗳𝘆: https://spoti.fi/3VvpKax 𝗔𝗽𝗽𝗹𝗲: https://apple.co/4aRQoiq ✌️

🚀☕️ Good morning, SaaS founders! ☕️🚀 As I sit here in my office, sipping on my morning coffee ☕️, I can't help but feel super excited. Why? Because tomorrow's webinar is going to be really awesome, and I can't wait to share it with all of you! You see, I've been working really hard to finalize the slides for this event putting my heart and soul into every detail. And guess what? This topic got a lot of SaaS founders interested. The response has been amazing! Here's a fun fact: 147 people have already checked in on the LinkedIn event to join us tomorrow🎉 But here's the catch: my Zoom account only has 100 seats available for the meeting. 😬 So, I hope that not everyone tries to join us live! 😅 Secure your virtual seat by registering via the Zoom link below. Plus, you'll get access to the recording afterward, so you won't miss out on anything! Now, as much as I'd love to sit here and enjoy my coffee, I've got to get back to putting the finishing touches on those slides. Did I mention there are already 56 of them? And trust me, there's so much more I want to share with you all! And if you have any questions, don't hesitate to drop them in the comments or the registration form. I can't wait to see you all there! 🚀✨ #SaaSFounders #Webinar #CoffeeTime #saasmarketing #saassales

What is Brillion? I thought you’d never ask! Check out this informative webinar using the link below to learn more 💡

Check out this week's episode of SmartTips by our VP of Partnerships, Avi Hercenberg, to learn how you can link records within the same SmartSuite table and choose if you'd like them to backlink or not. https://lnkd.in/eeASA72c #smarttips #smartsuite #workmanagement

WebinarKit just keeps getting better and better. *The only webinar solution with with a full drag and drop page builder that lets you build your registration, thank you AND replay pages in minutes *The only webinar solution with a full white label option Today, we just released some massive improvements to our scheduling sessions inside WebinarKit ... 1) Instant watch sessions- you can combine instant watch options as well as just in time and regularly scheduled dates now. Previously this was either-or, now you can create events with both! You can also fully customize the call to action for the instant watch option. 2) Just in time and regular webinar date sessions- We added an advanced section which lets you choose where to send a registrant- the watch room OR replay page. We also added the option to show "starting in X minutes" for upcoming sessions- proven to dramatically increase conversions. We also added the ability to show or hide in progress sessions, and added a universal time zone option so you can set one time zone for your whole profile. As always, more epic changes coming soon. If you're not in yet, we just launched our Black Friday sale. Join in the fun!

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My boss wants to double down on webinar opportunities, registrations, and attendees... 🤯 But... What day is best to host a webinar? What time? What topic should I choose? What if I have last-minute no-shows or tech issues? Is there anything I can use to build an even cooler webinar experience that has folks return? What metrics should I be measuring, and how? 🚀 The many questions and frustrations that all of us have... Might just be answered on March 13th During an #eventheros session. See you there! 😊 https://lnkd.in/dUscJPeW #webinar #virtualevent

I was recently speaking with Henry Schuck, the CEO of ZoomInfo ZoomInfo is a ~$1.2B (revenue) public company that most B2B SaaS companies and GTM leaders have used to help scale their company... I originally asked Henry to join me on the Metrics that Measure Up Podcast to share the lessons learned as a founder and CEO from the initial founding of a company to the first external funding to the first acquisition to going public and beyond! What Henry shared was a master's class on growing and leading a company including: 👉 The increased importance of "transparency" as a company faces market headwinds and experiences a decelerated rate of growth - Henry shared how this has resulted in the highest level of engagement ever at ZoomInfo - and the best team they have ever had 👉 The critical importance of the team underneath you at each stage of growth - having a great team that reports to you and who has seen the current level of company size and growth goes a long way in providing the executive in charge of that time additional time to grow and learn during the journey 👉 The importance of having "plays" that are pre-defined and ready to execute based on the data and signals being received from the market - taking a systemic approach to the signals will yield the highest returns - being able to filter out the noise from the signal 👉 How the role of a CEO changes after going public - Try not to change those things and attributes that got you there - Understand that fundraising becomes a continuous process with new shareholders who in the public markets can be more transient - Establish trust with the shareholders - execution and performance are key 👇 The attached clip from Henry's appearance on the podcast focused on the importance of a CEO establishing the narrative during difficult times as without that consistent communication - or other narratives will be formed in the void.. #b2bsaas #metrics #benchmarks

Here’s a great opportunity to learn the value of the Six Types of Working Genius model. Join me in this webinar, and then let’s meet to debrief your takeaways! Register here: https://lnkd.in/ghdveSKn

🚨Recording Available!🚨 Did you miss the fantastically thought-provoking webinar with Mike Burrows of Agendashift Academy ("Between spaces, scopes, and scales: What the scaling frameworks don’t tell you")? Don't worry, we've got you covered! We've just sent out an email to everyone who registered/opted in with a link to the recording. Didn't register in time? Don't worry we've STILL got you covered! You can access a copy of the email (and the link to the recording) below. If you *did* attend the webinar or watch the recording, we'd love to hear what particularly resonated with you, so please share your thoughts below too! 👇 #Agility #BusinessAnalysis #Scaling https://lnkd.in/emCwHz6F