SUNTORY BEVERAGE & FOOD EUROPE’s Post

I am so honored that Future Ocean Foods was invited to contribute to the European Union hearing on #fishdenominations last week in Belgium 🐟🌱 The European Parliament Committee on Fisheries (PECH) met to discuss the use of fish-related terms for plant-based foods, with the European Vegetarian Union arguing that consumers are not confused with current labeling, are intentional in their buying choices and that removing 'traditional' names would in fact lead to greater confusion in the market. Most importantly, The EVU "emphasized that legislative measures should support innovation in plant-based alternatives rather than hindering progress in the transition towards a more sustainable and environmentally friendly food system." 🌎🌊 The data speaks for itself! 📣 According to the 2023 Smart Protein Project report, an EU-funded study that surveyed over 7,000 consumers across 10 countries, 84% of consumers were familiar with plant-based fish products. Moreover, the value of #plantbasedseafood #sales in the EU grew 326% between 2020 and 2022 🚀 In some countries, it is exponentially higher. In Spain, for example, there was a 10,700% growth in unit sales. Alternative seafood is an incredibly exciting, absolutely necessary and rapidly growing global category that I urge food and climate #investors to invest heavily in, for positive returns that also positively impact people and the planet 💰🐟🌱🌎 As a newly formed global association of 36 pioneering companies in 14 countries, we have ambitious goals for 2024 and beyond. A significant focus of our work will be on supporting the success of the #plantbased fish category, in part by deepening awareness of the health and environmental benefits of #altseafood and increasing consumer trials of products through foodservice and retail channels and partnerships. To do this, it's critical that we have consensus on labelling and avoid the lengthy battles we've seen in adjacent categories like plant-based meat 🥩🍔🌱💼 Big thank you to Future Ocean Foods strategic partner ProVeg International and our friends at European Vegetarian Union for inviting us to contribute to this important hearing. Thank you to our members for providing valuable insights and data. Special thanks to Deniz Ficicioglu at BettaFish and Benjamin Kelly at Algarithm Ingredients for your contributions. Read an excellent synopsis of the meeting and issues in this post by EVU, which also includes a video link to watch the hearing: https://lnkd.in/ecfJSCmG #seafoodindustry #seafood #plantbasedfood #europeanunion #labelling #foodlabelling #venturecapital #impactinvestment #foodindustry #climateaction Rafael Pinto Lucia Hortelano Ronja Berthold Jens Tuider

Iceland embraces the future of food! 🇮🇸 Earlier this month, Iceland’s Prime Minister Katrín Jakobsdóttir made history by attending one of Europe’s largest cultivated meat tastings. Hosted by biotech firm ORF Genetics from Iceland and Vow, an Australian cultivated meat company, the event showcased a range of innovative products, among them cultivated Japanese quail. Emphasising the importance of creating sustainable food systems, Prime Minister Jakobsdóttir said, “It is clear that our food systems need to change so that we can feed a population estimated to reach 9 billion in 2040. It is also evident that we need to use innovation and technology to establish new ways of addressing the climate challenge. This is exactly what we are seeing on the tasting tables here today.” With this recent show of leadership and clarity, Iceland could be on the way to becoming a leading hub in agri-food innovation where these needed changes can be developed with strong support. What do you think? Read our press release on our website ➡️ https://hubs.ly/Q02mGmxc0 #CultivatedMeat #ProVeg #Iceland #CellularAgriculture

Denmark publishes an ambitious national action plan to move towards a more plant-based food system. 🌱 It has been held as one of the most groundbreaking action plans in any country on this issue. 🙏 #denmark #plantbased #vegan #veganfood #sustainability

As calls for more sustainable food systems continue to gather momentum, manufacturers have been testing the waters on the viability and marketability of cultivated meat. Read more from FoodNavigator: https://brnw.ch/21wBO7Z #FoodManufacturing #Sustainability

🥛 We're truly appreciative of Vera Oswald and vegconomist - das vegane Wirtschaftsmagazin for their feature.   🌟 Every bit of positive coverage reinforces the enthusiasm and conviction with which we are working towards a more resilient food system.   🔗 Senara's Pioneering Cell-Cultivated Milk Technology   #innovativethinking #sustainableprogress #futureoffood #senaraadvances #dairyinnovation

Earlier this year, #denmark unveiled the world's first comprehensive national #plantbased strategy. While we (I) eagerly anticipate the translation, here are some key takeaways from a recent Forbes article: 📑 Broad Definitions: Denmark's action plan includes broad definitions for plant-based foods. Including fungi, algae, and microorganisms. It will be interesting to see how this inspires #innovation in the sector. 🤝 Cross-Industry Collaboration: This initiative brought together often unlikely collaborators, including environmental organizations, food lobbies and farmers' unions. 💴 🌱 Varied Political Motivations, Unified Goal: This initiative combines economic foresight with environmental concerns. Denmark recognizes plant-based food as the future, aligning economic strategy with the plant-based revolution. 🥩 Incentivizing Cultural Shift: In a country known for its meat-centric cuisine, Denmark's strategy offers inspiration for other nations (#usa 👀 ) with similar dietary habits. The plan doesn't just propose a change; it actively incentivizes a cultural transformation towards plant-based diets. 💰 Funding: Denmark is investing in plant-based foods by funding and supporting policies to enhance the sector, making a transition to plant-based attractive for farmers and consumers alike. 👩🍳 Cooks as Change Agents: Recognizing cooks as key influencers in dietary choices, the action plan focuses on training them in plant-based cuisines. This approach is aimed at stimulating consumer demand, supporting farmers in the transition towards plant-based agriculture. #PlantBasedRevolution #SustainableFood #Denmark #Innovation #FoodPolicy #plantbased #futureoffood #foodinnovation #forbes Daniela De Lorenzo https://lnkd.in/gmKZE3_i

🇳🇱🍖 Breaking ground in cultured meat: The Netherlands progresses with an expert committee for tastings. In a significant stride towards shaping the future of sustainable food innovation, The Netherlands has officially launched an independent expert committee tasked with evaluating applications for cultivated meat tastings. This progressive move comes six months after announcing a Code of Practice for cultured meat and seafood tastings, led by the Cellular Agriculture Netherlands Foundation (CANS). Responding to this development, cultured pork producer Meatable has submitted its dossier to the panel, positioning itself to potentially host a tasting of its cell-based proteins in Europe. The Netherlands is poised to become the first EU country to allow pre-regulatory approval tastings, a testament to its leadership in sustainable food practices. 🔬 The expert committee, comprising toxicologists, microbiologists, physicians, and ethical experts, will meticulously assess company dossiers, enabling approved entities to conduct up to 10 tastings, each with a maximum of 30 participants over the course of a year. This unprecedented opportunity empowers companies like Meatable, Mosa Meat, and Upstream Foods to showcase their revolutionary approaches and fine-tune offerings. “We are thrilled to see the protocol developed in consultation with the government is now being implemented,” said Maarten Bosch, CEO of Mosa Meat. “The Netherlands continues to be a global leader in sustainable food innovation, even as others in Europe appear to be taking a step backwards at the height of our climate and biodiversity crises.” Learn more here: https://lnkd.in/eBtyT-kb #ForwardFooding #altprotein #futurefood #foodtech #cultivatedmeat #innovation #foodsystems l

The agri-food sector is on the verge of a significant transformation with cultivated meat at the forefront. By understanding and respecting local behaviors, traditions, and economic variances, a global production system attuned to local demands can be developed. This approach not only champions sustainability but also promises a seamless integration of cultivated meat into global diets, embodying a future of global collaboration and sustainability in the agri-food industry. #CultivatedMeat #AgriFood #GlobalProduction #Sustainability

🌟 Big News: Mushroom Direct Earns USDA Organic Certification! 🌱 #OrganicAchievement #SustainableFarming We're thrilled to share a significant milestone for Mushroom Direct – we've earned our USDA Organic Certification! This is more than a label; it's a testament to our relentless pursuit of quality, sustainability, and health. 🌱 Organic Farming at its Best: Our USDA Organic badge isn't just a symbol; it's a promise of uncompromising organic integrity and environmental stewardship. It stands for our unyielding commitment to providing you with the purest, most natural mushroom products. ✅ Beyond Just Organic: This certification means embracing a comprehensive approach – encompassing organic, vegan, gluten-free, and eco-friendly principles. It's about catering to diverse dietary needs without compromising on quality. 🌍 A Pledge to Sustainability and Health: Being at the cutting edge of sustainable, health-focused food production, our certification encapsulates everything from sustainable farming practices to vegan and gluten-free commitments, non-GMO assurance, and eco-conscious packaging. 🔍 Quality You Can Trust: With this certification, you can be assured of the highest standards of purity and quality in every product. It aligns with our vision of nurturing a fully self-sustaining, green urban farm. 🎉 Celebrating Our Journey: This achievement is a celebration of our journey in aligning with nature. Your support for our organic mushrooms is not just a choice but a contribution towards a healthier lifestyle and a greener planet. 🛒 Discover the Difference: Explore our range of USDA Organic certified mushrooms and taste the difference. Each purchase supports our mission of sustainable, responsible farming. Thank you for being a part of our journey towards a healthier, more sustainable future. We're excited for what lies ahead and hope you'll continue to be part of our story. #MushroomDirect #USDAOrganic #EcoFriendly #HealthFirst #SustainableAgriculture #VeganFriendly #GlutenFree #NonGMO #OrganicFarming