Suntory Global Spirits’ Post

This Hard Seltzer brand called System Seltzer has an interesting strategy with capturing the "flex drinker" and personally if did this would call it "Flex Seltzer". They sell a variety pack with 8%, 5%, & 0% ABV hard & zero proof seltzers. They want to capture the growing trend of flex drinking where during the same drink occasion people are switching between alcoholic and non-alcoholic. Will see if this catches on and as noted in a previous post White Claw is launching a zero proof White Claw in Jan 2024. If you see White Claw making a variety pack that included their zero proof cans would definitely be a game changer or if one of the other major alc brands did this e.g. Corona, Bud, Coors, Sam Adams, Guinness made an alc & non alc mix variety pack. Curious if this will gain traction. #beerindustry #seltzer #hardseltzer #nonalcoholicbeer #nonalcoholic #beerindustry #AFBiz https://lnkd.in/eBvNY7rh

This Hard Seltzer brand called System Seltzer has an interesting strategy with capturing the "flex drinker" and personally if did this would call it "Flex Seltzer". They sell a variety pack with 8%, 5%, & 0% ABV hard & zero proof seltzers. They want to capture the growing trend of flex drinking where during the same drink occasion people are switching between alcoholic and non-alcoholic. Will see if this catches on and as noted in a previous post White Claw is launching a zero proof White Claw in Jan 2024. If you see White Claw making a variety pack that included their zero proof cans would definitely be a game changer or if one of the other major alc brands did this e.g. Corona, Bud, Coors, Sam Adams, Guinness made an alc & non alc mix variety pack. Curious if this will gain traction. #beerindustry #seltzer #hardseltzer #nonalcoholicbeer #nonalcoholic #beerindustry #AFBiz https://lnkd.in/eNDwNvg9

My two cents? I'd make a big bet on non-alc RTDs while perfecting the taste and shelf-stability of the non-alc spirits themselves. The best of the non-alc RTDs, like Lyre's Spirit Co's G&T, whisky & coke, etc., St. Agrestis' Phony Negroni and Everleaf Drinks | B Corp's recent collaboration with Tayēr + Elementary are indistinguishable from their alcoholic brethren, just as Athletic Brewing Co.'s beers are identical to alcoholic beers. In fact, good non-alc RTDs often taste better than 5% abv canned G&Ts and the like; spirit & mixer products canned at 5% are doing so to be eligible for listing at the likes of Walmart, not for taste. A G&T (or whisky & coke, or Dark 'n' Stormy) made with a 40% abv base spirit should be around 8%, not 5. A good non-alc G&T like Lyre's is as good, if not better. Most bottled negronis are actually around the correct abv - 27% abv or so - but taste-wise St Agrestis' Phony Negroni is about 92% indistinguishable from the real thing, so you have a valid alternative to booze. Going big on non-alc RTDs would buy the firms time to perfect the flavours and shelf-stability of non-alc spirits. Thoughts? https://lnkd.in/ecXDznk7

Heineken, Moutai and Moët & Chandon are the most valuable liquor brands: Heineken has beaten Corona Extra to become the world’s most valuable beer brand. Every year, global brand valuation consultancy Brand Finance ranks the world’s top, most valuable, and strongest alcoholic drink brands. This includes three alcoholic drink categories: beer, spirits, and champagne/wine brands. Despite the inflationary pressures being faced by

For you, what food or drink product absolutely has to be a brand, or not at all? I'll start. Yorkshire Tea. Let's have a proper brew. Go.... #brand #branding #foodproducts #foodmanufacturing #fmcg #foodrecruitment #choice #consumertrends

Coca-Cola's #BodyArmor brand has launched hydration powders called Flash I.V. Hydration Boosters, which are aimed at rapid hydration and are part of the brand's focus on product innovations. The powders are available in five flavors and can be consumed on their own or added to water. The launch of the powders follows the debut of BodyArmor Flash I.V., the brand's first major product launch in two years, which entered the rapid rehydration beverage category. The rapid hydration market is a lucrative growth space, with hydration enhancers being the fastest-growing segment of the beverage boosting category and on pace to hit $1 billion in sales this year.

From BevAlcInisghts ........Drizly, an Uber Company. Bourbon is still KING!. So if you need to grow your brand or create a new brand of bourbon, do not hesitate to reach out. With two distilleries in Tennessee we are ready to fulfill your needs. Beverage Solutions || Big Dog New York LLC Bourbon Is King — and Is Gaining Share After gaining a percentage point over the last 12 months, bourbon now commands a 40 percent share of whiskey category sales on Drizly. In the same period, bourbon’s closest rival, Scotch whisky, declined from 23 percent share to 22 percent. Irish whiskey and Canadian whisky each gained one point over the previous year to reach nine percent and four percent share, respectively. Share for all other whiskey subcategories declined or remained flat.  NielsenIQ (NIQ) figures also show gains for the bourbon subcategory. Dollar sales increased 4.8 percent in the 52 weeks ending August 12, 2023, compared with a 0.3 percent increase for the whiskey category overall.  Liz Paquette, the head of consumer insights at Drizly, credits the “drink local” movement for the popularity of American whiskey, with bourbon leading the way. “More than half of the whiskey sold on Drizly in the past 12 months was produced in the United States,” she says. “This is supported by an increase in whiskey tourism with many brands opening tasting rooms to allow consumers to connect more closely with these brands. https://lnkd.in/esbMQAuf

Heineken, Moutai and Moët & Chandon are the most valuable liquor brands Heineken has beaten Corona Extra to become the world's most valuable beer brand. Every year, global brand valuation consultancy Brand Finance ranks the world's top, most valuable, and strongest alcoholic drink brands. This includes three alcoholic drink categories: beer, spirits, and champagne/wine brands. Despite the inflationary pressures being faced by consumers, beer brands continue to see brand value growth. Further, Heineken also ranked second in terms of brand strength. https://lnkd.in/d_cHZQKf

I see a lot of fads in the beverage industry. But, the non-alcoholic spirits market is not one of them. More and more brands are entering the category as consumers demand for it continued to soar. However, not all these brands will last. With the massive increase in new no and low alcohol products, there will certainly be some consolidation. And with every new product, the quality always improves over time. Right now, we are seeing the quality of liquid, the shelf life of the liquids and the final experience that the liquid isn’t consistent with every brand yet. Here is a good quote from Campari Group head of marketing, Julka Villa regarding the category: “Not all the products are meant to stay in the market because the quality is not yet there.” Still, as brands continue to hop into the non-alcoholic trend, it’s clear that this is not a fad. #nonalcoholic #beverageindustry #beveragetrends #beverageinnovation #spiritsindustry #zeroproof