Suntory Global Spirits’ Post

WE'VE GOT NEWS 🗞 🍻   Over the last year we’ve been working hard to roll out a lot of changes, and a brand new look for IMPOSSIBREW®. So in a very particular, and highly curated order, here they are. 1) LOOK 👀 Same great taste. Brand new look. Hearing everyone's feedback on our packaging over the last 3 years, we’ve stripped it back to only include what’s important. We hope that you now feel just as good about what’s on the outside as what’s on the inside. These new cans feel incredibly special in person, and we're very excited to finally be getting them out. 2) LABS ⚗ More beer. More often. We’ve had huge support for our Limited Edition beers. So, we’ll be brewing more of them, more often. That means a new Limited Edition beer every 3 months. And due to high demand, each new release will be available for a couple of months, instead of a couple of hours. And, soon to launch, IMPOSSIBREW® Labs Edition: Our brand new series of ultra-low-volume prototype beverages (even beyond beer). Designed to remind us that after all, even without alcohol, drinking is meant to be a lot of fun. 3) LESS PLASTIC ♻ Less waste. More recyclable. We’ve now moved the packaging of most of our beers away from labels to fully plastic-free printed cans. We’ve also removed any traces of plastic from our delivery packaging materials. The operations team have been working through a lot of different solutions to make this happen. But it’s all worthwhile to be making big strides in the right direction to create the future of beer - in more ways than one. And as a bonus, our new printed cans feel way nicer to drink from... LOOKING FORWARD ⏩ Over the last year we’ve been working hard to roll these changes out, and we hope that you’re just as excited by our brand new look as we are. Over the coming 6 months, expect 2 new Limited Edition beers, as well as the release of IMPOSSIBREW® Labs Edition #001. Head over to the site to check out our new cans. Now ready to be enjoyed in-person.

Join me for a discussion tomorrow about two of my favourite topics: coffee and innovation.

Meet the Farmer®   Imagine your cup of coffee infused not just with rich flavor, but with a story that connects you to the very roots of its origin. That's the promise of 'Meet the Farmer,' a transformative experience that takes consumers beyond the bean.   Our initiative distinguishes your brand in a crowded market, offering a transparent journey from seed to cup. It's more than just coffee; it's a narrative of dedication and craftsmanship.    This is your opportunity to forge a deeper connection with your customers, to build a community around shared values of ethical sourcing, fair farmer prices, and artisanal quality.   ‘Meet the Farmer' isn't just a feature—it's your brand's new legacy, brewing loyalty with every cup." https://lnkd.in/entQrS7x #specialtycoffee #SpecialtyCoffeePro #sustainablecoffee #CoffeeInnovation #coffeetech #ifinca 

The RTD coffee market is booming, driven by convenience, café culture, and health trends. The global market is expected to reach $42.36 billion by 2027, with the US market reaching $8.61 billion by 2029. Expect continued growth and innovation in this exciting beverage category.

A Glass of® is Now Open for Investments! 🍷 🚀 Invest in premium wine, one glass at a time - a massive opportunity that hits the spot with next-gen consumers A Glass of® innovatively fills a gap in the wine industry, providing consumers with the chance to enjoy high-end wines by the glass through eco-friendly pouches. 💥 Open to Wholesale and pre-approved investors, with a minimum investment of $5,000! Uncork the potential with A Glass of® 🚀 Invest now or find out more 👉 https://bit.ly/41cXYkh Always consider the offer document before investing. #VentureCrowd #FoodTech #Wineinnovation

With extreme #price discounts, EDEKA is trying to establish a new eco-friendly coffee ball system from #Coffee B on the German market. The very low #BrandAwareness of the Swiss manufacturer in Germany requires considerable #marketing investment for the product launch. In addition, the product needs a bit of explanation, I commented on Lebensmittel Zeitung. The single-serving system needs a customized brewing machine, though. In terms of #sustainability, the compostable coffee balls provide an alternative to the controversial aluminum coffee capsules. The system offers convenience with a #purpose. This is an important selling point for sustainability-minded #consumers. The new product cannot establish itself solely based on the price. Read more on Lebensmittel Zeitung: https://lnkd.in/ezRmmPYv (Paywall)

🍷 As winemakers struggle to entice people to sample their wines, A Glass of emerges as a game-changer, addressing the number one challenge in the industry. "Winemakers love this. We pay them for a sampling exercise, something they couldn't do individually. Winemakers love the idea, and light and oxygen can't get through the packaging so it's it's even better than the bottle," shares David Wakeley, Advisor at A Glass of. The unique approach of A Glass of® allows winemakers to overcome the hurdle of promoting competitors' products during sampling exercises, fostering a culture of discovery and variety in trying different wines. 💥 Open to Wholesale and pre-approved investors, with a minimum investment of $5,000! Ready to uncork the potential with A Glass of® for your portfolio? 🚀 Invest now or learn more 👉 https://bit.ly/41cXYkh #VentureCrowd #FoodTech #Wineinnovation Always review the offer document before investing.

Learn from the specialists.

#unpopularopinion The time for ending the practice of including licorice in mixed flavour bags of jelly beans is long past due. Actually, I reckon if I did a poll it would be a very popular opinion. And yet the wasteful practice persists. The question is why? #product #customerinsights #buyerpersona #licoriceisforpsychopathsandfinns

The world of wine packaging is changing.