Suntory Global Spirits’ Post

www.thespiritsbusiness.com has just announced the exciting launch by Diageo of their new Ready-to-Drink (RTD) offerings in the UK market! This forward-thinking decision by Diageo not only underscores their commitment to staying ahead of the curve but also reflects their deep understanding of the evolving needs and desires of today's consumers. As lifestyles become increasingly fast-paced and on-the-go, there's a growing demand for convenient, portable beverage options that don't compromise on quality or flavor. By introducing Ready-to-Drink offerings in the UK market, Diageo is not just adapting to these changing consumer preferences but also capitalizing on the opportunity to meet them head-on. This strategic move not only aligns with current trends but also sets a precedent for innovation within the spirits industry, demonstrating Diageo's unwavering dedication to delivering exceptional experiences to consumers, wherever they may be. As a passionate advocate for innovation in the wine and spirits industry, I'm excited to see Diageo leading the way with this exciting launch. Cheers to new beginnings and raising a glass to the future of RTDs! #diageo #rtd #spiritsindustry #spirits #innovation #ukmarket

This is interesting! Score one for the red-headed step-children. Diageo acquired Astral Tequila (and some more brands) when it bought Davos Brands, essentially so it could get hold of Aviation Gin. But unlike what Pernod subsequently did* when it acquired Castle Brands in order to get its hands on Jefferson’s whiskey, Diageo seems to be integrating at least one of their accidentally acquired brands into its portfolio, by using Astral in a bottled margarita. *Farmed out most of Castle’s other brands - Knappogue Castle whiskey, Clontarf whiskey, etc., plus Plymouth gin** and Power’s whiskey - to a “foster parent”, Lafayette Imports. **Also an accidentally-acquired brand that came along with the ABSOLUT purchase! https://lnkd.in/eEg276fR

Diageo PLC (LSE:DGE), the drinks manufacturer, owns almost every big spirit brand in the world – or at least it seems that way – from high-end Vodkas like #Ciroc to smaller beers such as East African Breweries Tusker. Yet, before it acquired nearly every drink under the sun, Guinness was the group's core brand - after all, #Diageo was born out of a merger between the drink's brewery and Grand Metropolitan back in 1997. If Tuesday’s full-year results are anything to go by, #Guinness could be returning as Diageo's star brand once again. Experiencing international sales growth of 16%, the fastest rise in the drink’s 265-year history, the stout is becoming one of Diageo’s biggest brands across the globe, with it making up one in ten pints poured in London. Volumes jumped by 6% in Europe and 4% in North America and Asia Pacific, outperforming brands such as Smirnoff, Tanqueray, and Baileys. More at #Proactive #ProactiveInvestors #LSE #DGE http://ow.ly/8obp104PXUa

Off the topic of what I do for a living, but solutions like this contribute to *why* I can do what I do for a living. Thanks for the original post, Olivier Ward.

Category management (for the consumer) is the key.

We have a winner of our ALDI Stores Australia on-can promotion an amazing LIFETIME SUPPLY of our BEER!!! Well done Brad Parker..... Read the full story below. #nonalcoholicbeer #sobercurious #beneficialbeer #inbeertweener #beneficialbeer #nonalcoholic #nonalcoholicbeer #inbeertweener #sobercurious #theabj #australianbusiness #australianbusinessjournal #australiannews

Bartender Spirits Awards will host an online discussion on how beverage brands can develop sales processes to grow on-premise sales. The session will be moderated by Sid Patel and the keynote will be by Jason Steffens, CSW, CSS, CBS, WSET L3. This is a FREE webinar. Brands looking to grow in bars and restaurants should NOT miss this solid talk that will give you actionable insights. Jason Steffens a Training Manager for Deutsch Family Wine and Spirits will explore the elements of setting up an effective on-premise sales process which includes how to cold call new restaurants and bars, how to pitch distributors that work with on-premise as the main focus, how to get the sales team to close better and more. Jason has trained successful beverage sales teams across 22 states and multiple provinces of Canada for organizations such as Breakthru Beverage Group, Wirtz Beverage Group, Johnson Brothers, Union Beverage, Glazers, Major Brands, and Missouri Beverage. When: November 3, 2023, 9am-10am EST  Where: Zoom Link (Online)  Title: Building Your Sales Process To Grow On-Premise Distribution Format: Jason to talk for 30 minutes and then 30 minutes Q and A with brands for their own specific questions. Get free solid advice Moderator: Sid Patel, CEO of Beverage Trade Network and Bartender Spirits Awards This is an online webinar so please RSVP here for your free spot. You must register before October 27 to get into this webinar session. Here is the link to RSVP: https://lnkd.in/dGdfVZFw

For day 20 of Alpine Online Ltd Christmas insights we're focusing in on the 'world / Discovery' beer category 🍺 YTD Value £1.5bn +4.2% vs LY YTD volume 456.8m litres -3.0%vs LY Well done to the top performing brands below 👏 Top 5 brands ranked by £ sales 1- San Miguel Carlsberg Marston's Brewing Company 2- Corona Budweiser Brewing Group UK&I 3- Birra Moretti The HEINEKEN Company 4- Peroni Nastro Azzuro Asahi UK 5- Heineken The HEINEKEN Company Top 5 brands ranked by £ sales added vs LY 1- Madri Exceptional Molson Coors Beverage Company 2- Corona Budweiser Brewing Group UK&I 3- Cruzcampo The HEINEKEN Company 4- San Miguel Carlsberg Marston's Brewing Company 5- Birrificio Angelo Poretti Hops 4 Carlsberg Marston's Brewing Company Keep up to speed with the latest consumer insights by following Alpine Online Ltd Ltd 🏔️📈 To find out how you can access data for your category get in touch with the Nielsen IQ team Rachel H 🌱 Josh Self Data by NielsenIQ Retail Measurement | GB - NIELSEN - MNDH Total Beer - GB Total Coverage- Calendar YTD to WE 2nd December 2023 *Excludes private label #beer  #categoryreporting #dataanalytics

Sid Patel thank you for hosting a fantastic symposium and prioritizing the digital conversation in the adult beverage industry. The next 5 years will be critical for all suppliers in learning how to approach the digital shelf with the same confidence as the physical shelf. #digitalcommerce #digitalcommerce #digitalbusinesstransformation #digitaladoption

Why You Must Attend The 8th Annual USA Trade Tasting? 🤔   USA Trade Tasting 2024 is a great chance to remain ahead of market trends and discover the most recent advancements in the beverage business. USATT, which focuses on education, networking, and brand development, serves as an essential resource for beverage industry professionals. The USATT Conference will have a strong lineup of 30 speakers across two days. On the expo floor, attendees can meet and taste items from interesting brands based in the United States and around the world. There will also be 24 individual sit-down tastings, each presented by a passionate winemaker, skilled distiller, and expert importer. Reasons to Attend USATT 2024: 📌 Networking Opportunities: USATT brings together retailers, importers, distributors, and beverage companies from across the globe, providing a unique platform to connect and establish valuable partnerships. 📌 Knowledge Enhancement: With a conference featuring 30 speakers covering diverse topics, attendees can gain insights into emerging trends, regulatory issues, and successful strategies within the beverage industry. 📌 Tasting Experiences: Explore a wide range of beverages from top brands through 24 intimate sit-down tastings, offering a unique opportunity to savor the diversity of the beverage world. 📌 Consumer Engagement: For the first time, USATT 2024 will be open to consumers, enabling brands to directly engage with a broader audience, gather feedback, and enhance their visibility in the marketplace. Sid Patel, CEO of the organizing company Beverage Trade Network, mentioned, “The conference at USATT is designed to cover real topics and issues that producers face in their businesses. We will talk about the opportunities that distributors and importers can uncover for the US market.” Day 2 is a huge milestone because we invite customers for the first time, giving companies a unique opportunity to connect with a larger audience, collect direct feedback, and greatly increase their visibility in the marketplace. Excitement is building as we welcome trade professionals, traders, sommeliers, bartenders, importers, and distributors to join us for two days. USA Trade Tasting promises to be a great way to gain industry insights and expand your business. Together, let's change Chicago's core and push the beverage industry to new heights. Get more information here: https://lnkd.in/ec3P_S9 #tradeshow #chicago #usa #beverageindustry Sid Patel | Ankita O. | Malvika Patel | USA Trade Tasting | Sommeliers Choice Awards | Bartender Spirits Awards | Kaleigh Theriault | Christopher Bauer | Ryan Crane, CFA | Susan Danenberger | Mark Guillaudeu, MS | Morgan Harris | Arthur Hon | David Keck | Ari Klafter | Jon McDaniel | Daisy P. | Wesley Phillips | Caroline Schrader | Kimberly Shannon | Rachel Speckan | Fishbone Wines Margaret River | Magia de Uco Winery | Island Coquito | Olgar Distillery | Stravaig Spirits | WYNK™ Seltzer + THC