In a bid to reflect their recent re-branding efforts, MACU, a prominent industry leader, aimed to revitalize their website. Leveraging insights from Google Analytics and user heatmaps, we pinpointed areas of improvement in the user experience and addressed them through iterative wireframing. Our focus was on seamlessly integrating form and function, while prominently featuring key personnel and captivating photography as desired by MACU. To break the monotony of excessive red, synonymous with their brand, we introduced a fresh color palette, striking a balance that maintained brand identity without overwhelming the visual landscape. #brand #branding #ui #ux #finance #banking #webdesign
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Investment Program Leader | Strategic Initiatives | Business Development | Advisory and Brokerage Services | Banking | FinTech
1moThis is great! Well done!