Susan G. Hunt’s Post

Nailing Down the Challenges of Selling Emerging Tech to Decision-Makers.. Ever felt like getting to decision-makers in the world of emerging industrial technologies is like navigating a maze? Let's talk about the real struggles: ⏹ The Gatekeeper Tango Ever tried reaching decision-makers but found yourself in a dance with gatekeepers? It's like breaking into a fortress! ⏹ Deciphering Tech Talk Understanding complex needs is no cakewalk. You need to decode the tech jargon and align solutions with intricate challenges. ⏹ Time, Time, and More Time Decision-makers take their sweet time. It's not a sprint; it's a marathon. Waiting is part of the game. ⏹ Trust Building Building trust in uncharted tech territories? It's like convincing someone to take a leap of faith. ⏹ Proving Tangible Value Numbers speak louder than words. Decision-makers want hard evidence of how your tech can make a real impact. ⏹ Interdepartmental Rollercoaster Decision-making involves a team, and teams mean dynamics. Harmonizing them is like conducting an orchestra. ⏹ But Yes, We Keep Going! Despite these challenges, embracing emerging tech is the key to progress. Let's share our war stories and tips on making it through the maze. ⏹ A World of Big Mouth, Big Picture Client shows big pictures in meetings. Actual work would be hardly 15-20% of that picture. ⏹ Your Turn! What's your take on approaching decision-makers for emerging tech? What's your thoughts?? #TechSales #DecisionMakers #SalesStruggles #EmergingTech #RealTalk #SalesLeadership #businessdevelopment #LeadershipJourney #RealityCheck

Innovation does not start with SaaS. The path to market leadership is not just about innovation but strategic innovation. ⭐ BasaltX’s Strategic Framework for Client Growth & Innovation ⭐ 🎯 McKinsey’s 3 Horizons - We ensure your core business is robust while simultaneously exploring emerging opportunities and setting visionary long-term goals. Your business growth is a journey, and we map it out meticulously. 🌐 TAM SAM SOM Analysis - Navigating the market’s vast expanse can be daunting. We crystallize the total available market, the serviceable addressable market, and the serviceable obtainable market to focus your efforts and maximize ROI. 🧔 Personas & Archetypes - Understanding the customer is key. We delve deep into customer personas, tailoring your offerings for heightened user engagement and brand loyalty. 🏰 Porter’s 5 Forces - The marketplace is a battlefield. Our strategy equips you to stand strong against competitive forces, ensuring your value proposition remains unmatched. 📉 Ohmae’s 3 C’s - Integrating your company’s capabilities with customer needs and competitor analysis, we forge a strategy that fits today and is crafted for future dominance. With BasaltX, growth is not just a goal—it’s an inevitable outcome. Ready to experience transformational growth? Let’s talk. 🔗 basaltx.co.uk #StrategicGrowth #Innovation #MarketLeadership #BasaltX #BusinessTransformation #Fintech #AI

Check out Dinesh Varadharajan, Chief Product Officer, and Mark Zaplan, Country Sales Head's latest interview with BusinessWorld Publishing Corporation. They discuss how simple tech can help smaller companies with their digital transformation efforts and more. Read here. https://lnkd.in/g9AfcVQv #Philippines #DigitalBusinessTransformation #SMB #EnterpriseTech

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Your "strategy gap" could be influenced by a "customer-proximity gap". 👇 👇 👇 As The Next Unicorn LLC prepares to meet numerous companies at GDC, I'm reminded that many organizations claim to be "customer-centric" yet they keep their business teams away from the action. It's time to rethink this approach. Integrating business strategy teams into industry conferences and events can be critical. Here’s why: 1. Direct Insights:  Data drives strategy, but without real-world context, companies risk undermining their own innovations. Engaging with communities and trends at events provides unparalleled insight, offering a narrative that raw data simply can't. 2. Competitive Advantage Through GTM Intelligence:  Conversations with customers at these events can unveil market dynamics and strategic pivots you won’t find elsewhere. This intelligence shapes effective Go-To-Market strategies. 3. Breaking Silos:  Exposure enhances technical understanding across organizational silos, fostering a shared language and vision. 4. Inspiration & Purpose:  There's nothing like hearing directly from those you're aiming to serve to spark innovation and passion in your work. 5. Experience-Driven Growth:  Strategy isn't just about analysis; it's about understanding. Real-world engagement deepens this understanding, refining decision-making and mitigating risks. 6. Competitive Intelligence:  Ethical networking with competitors reveals common challenges and solutions, providing a unique perspective on the market. 7. True Image Perception:  Understanding how customers genuinely see your product or service can unlock new strategies for engagement and conversion. Let’s bring our strategy teams into the fold of customer and industry interaction. The insights gained from real-world engagement can lead to more informed, dynamic, and successful strategic decisions. Follow The Next Unicorn LLC for more. #saas #gdc #gdc2024 #founders #tech #startup #gamedev #gtm #marketing #businessconsulting

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2023 was the year of GenAI. Now, as we step into 2024, we're evolving from innovators to collaborators ---> Partnerships. Why? Because "Partnerships" are the go-to-market strategy that will shape our success. Here's why it's crucial: 🤝 Unlocking Synergy: Partnerships bring diverse expertise, resources, and perspectives together. It's like co-presenting with three teammates but on a global scale. 🌐 Global Reach: Partnering allows us to tap into new markets and customer bases. It's like introducing your execs to customer execs, but with a worldwide audience. 🚀 Accelerated Growth: By combining strengths, we can fast-track product development, market penetration, and revenue growth. It's like planning deal strategies with the deal team, but with a broader impact. 🤗 Customer-Centric Approach: Partnerships enable us to better understand and meet the evolving needs of our customers. It's about delivering exceptional value, just like building business value in sales. 💪 Resilience & Adaptability: In an ever-changing business landscape, partnerships provide flexibility and adaptability. It's like evolving from a seller to an orchestrator in a business context. 2024 is all about forging strategic alliances, fostering innovation, and delivering exceptional value to our clients. It's the year we take our business to new heights through the power of collaboration! Syncari is always looking for new partners. If you're interested, tag yourself below or drop a note here: https://bit.ly/48CylMV #2024Partnerships #BusinessGrowth #CollaborationMatters