Suzy Whaley’s Post

As we gear up for the 2024 Paris Paralympic Games, with its Opening Ceremony on 28th August, I am beyond excited. Why? For the first time, every one of the 22 sports will be broadcast on TV. When media shows up AND when we watch, we then eventually change the conversation, even raising valuation of these athletes, sports, countries and leagues. All part of economic empowerment. I also love the creative approach taken by Kreatives, who enlisted a talented team of illustrators and animators to craft engaging explainers from the athlete's perspective. Now, I'm off to better educate myself on the sports, the standard five classifications (Summer Games also have a sixth), the country teams and, most important to me, the stories of these Olympic athletes. https://lnkd.in/gm4Pu3Vp (overview) https://lnkd.in/gR68SsWU (my favorite story so far) #Paralympics #Diversity #Inclusion #Sports #CerebralPalsy #IntellectuallyDisabled

Did you know Millennials and Gen Z comprise almost a quarter of the on-course participation base? Does your facility cater to these generations? Take a step back and think about how your facility can better serve every aspect of your customer base! Become an NGF member today and be the first to know the latest golf industry research that can boost your business. Click here for more: https://lnkd.in/eAiQRKx

A testament to never giving up on your dreams ✨ “It was the biggest dream of my life,” she shared. “Even when I was a little girl and they would ask me what my dream was, I would say: ’Become an Olympian.’” At 58-years-old, one of the oldest athletes at this year’s Games, Zhiying Zeng made her Olympic debut in Paris representing Chile. Her journey to the Olympics was decades in the making. Zhiying Zeng’s mom coached table tennis. She started playing from a young age, joined a junior elite team in Beijing at age 11, and turned pro at age 12. In 1986 a rule change requiring both sides of the racket to be different colors hindered how she played and she fell out of the national team. She retired from table tennis and moved to Chile to coach children. After a 20-year hiatus from the sport, she began playing competitively again. Although she ended her Games journey after losing in the preliminary round on Saturday, her story is an inspiration. It’s never too late!

Soccer's global popularity continues to surge as marquee events like the current UEFA EURO 2024 attract ever-larger audiences, both in traditional strongholds and emerging markets, underscoring the sport's universal appeal and its unique ability to unite diverse cultures and countries in their passion for the game.   Let's have a look at the top sports markets wordwide. For more market insights click here 👉 https://lnkd.in/es8AP-wv