Sydney Halverson’s Post

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Marketing Student at the University of South Carolina | Market Research Associate at Liquidax Capital | May 2025 Graduate

Last week, Southwest Airlines celebrated #nationalinternday, and somehow I felt like I should have been the one celebrating my co-Hearts! That is the effect that Southwest has had on me, as well as everyone who experiences our LUV-ing, people-first culture. Truly, I believe there are not enough words to explain all that Southwest Airlines has taught me during the past few months. Our brand is one-of-a-kind, and it has been a privilege to help bring our Heart to life in key markets as well as national campaigns this summer. My role as a brand engagement intern involves providing unique customer experiences through sports sponsorships and partner activations. If there is one thing I have learned from working in experiential marketing thus far, it would be the importance of staying true to your brand no matter what. At Southwest, we demonstrate our brand commitment through making strategic choices and always prioritizing our people. Speaking of the Southwest brand, why is it so unique? If you were to ask me, I’d tell you this: • It means your mentor staying after hours to encourage you when you feel overwhelmed. • It means high level managers taking time to meet & network with you, amidst their busy schedule. • It means your department wearing cowboy boots to celebrate “national day of the cowboy,” just because! 🤠 • It means walking in to work every day knowing that you have a team that makes you feel needed, valuable, and important. (🙌🏼 Brandi Briggs-Freeman, Melissa Millice, Colette P., Stephanie Huber, & Sydney Fox!) That is the brand and Heart of Southwest Airlines❤️. #swapic #campusreach #SouthwestAirlines #SouthwestHeart

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Manzel Chapman

Talent Acquisition Specialist at Southwest Airlines

1mo

It is amazing seeing yoy SOAR 💙❤️💛✈️

Arijana Anderson

Social Media Manager | Content Creator | Marketing Specialist | Relationship Builder

1mo

This is amazing. Well said and love the dress‼️💙❤️💛

Cori Jones

Administrative Coordinator, Center for Executive Succession

1mo

YOU are a fantastic brand ambassador, and I suspect your Co-Hearts could see it in everything you did this summer. GREAT job! Can’t wait to hear more about it when you are back on campus for your senior year. Way to soar, Sydney Halverson! 🚀⭐️🎉

Brelyn Head

Retail Fashion Merchandising & Digital Innovations | College of HRSM

1mo

I am so incredibly proud of you and for your growth with your dream company! Love you girl!!

Theresa Halverson

Licensed Realtor at Carolina One Real Estate Services & featured agent in Top Agent Magazine

1mo

I love that you verbalize your gratefulness! Sometimes we win. Sometimes we learn. And sometimes we are blessed enough to achieve both!

Sydney Fox

Experiential Marketing & Sponsorships at Southwest Airlines

1mo

Lucky to have you on the team, Sydney!

Patrick Wright

Thomas C. Vandiver Bicentennial Chair, Associate Dean for Corporate Relations, Darla Moore School of Business

1mo

Congratulations on what must have been a great experience for both you and Southwest. I look forward to having you back on campus!

Annie Wang

Resilient Honors Student at Southern Methodist University

1mo

Love my coheart Sydney!

Greatshot Exports

Exporting Indian Products I Sports Equipments I Inflight Accessories I Apparels & Textiles i Spices & Groceries I Agri Products I Leather Products I Fast Moving Consumer Goods (FMCG) I Pharma I Medical Equipments

1mo

It's inspiring to see how Southwest Airlines embodies a culture that truly values its people. Beyond the exceptional customer experiences and strategic brand engagement, it's clear that the internal culture fosters genuine connections and mentorship. This holistic approach not only enhances employee satisfaction but also translates into authentic brand loyalty from customers. The emphasis on experiential marketing and staying true to the brand's core values is a testament to Southwest's enduring success. Kudos to the team for creating an environment where everyone feels valued and empowered! 🌟 #EmployeeEngagement #BrandLoyalty #CultureOfExcellence

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