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Thinking about LinkedIn advertising? Don't move a MUSCLE until you've read Leigh Buttrey’s article in Search Engine Land. https://lnkd.in/e3b-e8qg Leigh covers 👉🏻 Why LinkedIn? 👉🏻 Understanding LinkedIn advertising 👉🏻 Getting started: Advertising on LinkedIn 👉🏻 Choosing the right ad format 👉🏻 Top tips for LinkedIn advertising success

LinkedIn advertising is a joke and a half. What does this mean for you? Not much. All right, I lied. LinkedIn advertising is one of the most effective ways to close your ideal customers. Today, I will reveal three ways you can make your online advertising make money. 1. Copy is not something you write; it is words you assemble. I am paraphrasing one of the advertising pioneers, Eugene Schwartz. So what can you do to assemble your copy? Do this: >> Schedule a short phone or video interview with your ideal customers. >> Read product reviews and cross reference common words. >> Look at what your competitors do right. >> Follow current trends. >> Have fun. And that's not all. 2. Create a snappy, concise headline. Consider the amount of text a person sees in the run of a day online--more words than they can count. So what will you do to make your headline stand out? Use words like: Breakthrough. Discover. Announcing. Introducing. Yes. Finally. At last. Let's pretend you are helping people manage their monthly expenses. Your headline would show them methods to stick to their monthly spending plan. Here is a prime example: Discover 5 new and easy ways to save more money this year without giving up the things you love. Do you see how one claim highlights a specific benefit? Of course, you do. You are an intuitive person. And here's the kicker. 3. Use a different and unorthodox idea. People want a Godfather offer they cannot refuse. And it is your job to give it to them. How? Well, one lazy way comes to mind. Make your idea specific and bizarre. Let's say you are selling watermelons on the street. How would you get people to buy your watermelons instead of going to other vendors? Easy. You tell a story about how your watermelons grow in a climate that's different from the rest. The reason why they are smaller is that the temperature and position of the sun make the juice of the watermelon sweeter. There you have it. Do you see how I flipped the idea? All successful LinkedIn ads have this one fact in alignment. So, what will you advertise? Let me know. Bell out. #linkedin #advertisingandmarketing #digitalmarketing

How I repurpose my top LinkedIn posts (& make new best performers): 1. Go to my LinkedIn analytics. 2. Filter for the past 365 days. 3. Open all Top Performing posts. 4. Look for best performers 2-3 mo's old. 5. Open them in new tabs. 6. Go through each one & think: - Could I improve this carousel? - Could I make this carousel a cheat sheet? - Could I turn this video into a carousel? - Could I make this text post a carousel? - Could I create a cool cheat sheet of this? - Could I write a different spin on this? 7. Schedule new ideas into my Publer calendar. 8. Upgrade, create new carousels, cheat sheets, videos. 9. Post, measure, & compare the results. --- Don't just re-post the same exact content. - Put a different spin on it. - Execute with a new content medium. - Change the hook and core of the content. Experiment & have fun with it. Your audience will appreciate it. --- Do you do this too? ♻️ REPOST & hit my 🔔 for daily marketing advice. P.S. Join 6,000+ Marketers on my Savvy SEO newsletter: https://lnkd.in/gs3iPKMA

Whether you’re a LinkedIn ads novice or a seasoned pro, use these high-impact tips to wring more ROI out of your campaigns. bit.ly/3Qni7jT #LinkedInAdvertising #LinkedInMarketing #LinkedInAds

How to Choose the Right LinkedIn Ads Objective

Looking to run ads on LinkedIn? Here's a few metrics you need to track!

LinkedIn is SOOO underrated! 🙊 I'm in a meeting today and a someone says: "I saw your video yesterday where you talked about how you'll do a Free Diagnostic for companies that are spending $20K per month on Google Ads. Well, we spend (insert a number 10x of $20K+++) and I don't think we're getting what we need out of our PPC. Can you do a Free Diagnostic for us.?" My Answer: "Hell yeah!" Anyway, my point is. I posted a raw, unedited video of myself pitching these Free Diagnostics and all I was asking for in the post was feedback from my network on what they thought of it - and it lead to this conversation! My take away = Stay active on LinkedIn, post things that are a little uncomfortable or vulnerable, the more you post, the more your connections see. Can't stress it enough❗❗❗❗ #linkedingrowth #linkedinmarketingtips #vulnerability

🌟 Exciting News for Everyone Using LinkedIn Ads! 🌟 Guess what? LinkedIn has launched something super cool: LinkedIn Ad Library! 🥳 It’s a big deal because it makes finding ads on LinkedIn so much easier. Why is this awesome? 🤩 ✅ Easy Search: Now, you can quickly find ads by their name, what they’re about, where they’re shown, or when they were run. ✅ See Everything About an Ad: It shows you what the ad looks like, who's running it, and lots more. ✅ Extra Info for EU Ads: If an ad is shown in the European Union, there's even more info like how many people saw it and who it was aimed at. ✅ Always Up-to-Date: New ads show up in the library really fast - within a day or two! No more going to a company’s page and scrolling forever to see their ads. This new library is like the Facebook Ads Library but for LinkedIn. It's going to make life so much easier for all of us who spend time looking at LinkedIn ads. Let’s start using it and make our ad research way faster and simpler. 🎈 👀 Take a look at the LinkedIn Ad Library and see how it changes the game for you! Adding the link to it in the comments. 💯 #LinkedInAds #newfeature #marketing

Running ads on LinkedIn? Save this checklist! 😉 On our blog, you'll find a list of best practices for LinkedIn Ads campaigns, handy reporting templates, and LinkedIn trends to watch — go check it out! 👀 'LinkedIn Ads Best Practices for Beginners' 🔗

If you are looking to learn the ropes of LinkedIn Ads, you’ll love this 14-step guide. It contains everything you need to get started. https://bit.ly/3pvEE3s