What's the 1st restaurant name that comes to mind
McDonald's, Nando's…?
Probably not 'In-N-Out Burger'
In Californian minds there really is ONLY…. 'In and Out'
It's about the 'Messy Fries'
Started in 1948 by Harry Snyder and now run by his Grand-daughter Lynsi, the chain is 330 + stores nationwide and celebrated it's 75th birthday
The business does what it always has, serves the best food, highest quality burgers, fries and shakes made the old-fashioned way
Controlled growth now in just 7 states with a simplified menu, it takes seconds to order and food is delivered quickly, no waiting and it's good
People travel from all over the country just to get 'In and Out' burgers, indeed the 1st thing many Californian's now living across the US do upon returning the CA, is to go and get 'In and Out'
With revenues of just $1bn+ it's really not, for the US a huge business, there are many fast food and restaurant chains which are far bigger, but few have the brand value, loyal following and devoted customers that 'In and Out' do
The chain has a $ revenue per staff member of $20K+most chains would kill for, with gross margins in the mid 20% range, the value being created, 'day In and day Out', is huge…
See what I did there?
If you're ever in California or one of the other six states, be sure to visit
Mine's a double messy fries, cheeseburger and Vanilla Shake….
You'll thank me!
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*I'm Rob 🏌️♀️
*Partnering with Business Leaders and SME Management teams
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