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Before heading into the weekend, here’s what’s “Top of Mind” for me this week in industry news: Read: To promote next month’s “Beetlejuice Beetlejuice” release among younger consumers, Warner Bros. partnered with Roblox for a first-of-its-kind, in-game Fandango box office. Roblox continues to be the online gaming platform of choice for consumer marketing efforts thanks to its juxtaposition of culture and commerce. https://lnkd.in/e6nK-rEr Think: Following strong ratings for this year’s Olympics broadcasts, NBC’s Peacock is hoping it can keep – and bring in new – subscribers. Will the platform’s wide range of content be enough to keep viewers signing on? https://lnkd.in/eDcnarUS Know: Pitbull is making history with the renaming of FIU’s football stadium as “Pitbull Stadium.” As the “Official Entrepreneur of FIU Athletics,” the partnership represents a creative embodiment of Pitbull’s “Mr. 305” brand. https://lnkd.in/efpt7Agr

From groundbreaking sponsorships to cutting-edge ad tech, this week has been buzzing with excitement in the world of esports and gaming. This week we looked at; 🎮 Major Sponsorships & Activations: March 2024 saw groundbreaking sponsorships and activations shaping the future of esports. Stay tuned for highlights on key deals driving the industry forward! 💰 Roblox Driving Revenue: Roblox continues to lead the charge as a revenue-driving platform, offering endless possibilities for developers and brands alike. Discover how Roblox is reshaping the gaming landscape. 🚀 AdTech Innovations: Explore the latest in advertising technology within the gaming sphere. From immersive ad experiences to innovative monetization strategies, discover the new frontiers in gaming advertising. 🌟 Esports Agencies & Streaming Talent: Delve into the vital role esports agencies play in nurturing new streaming talent. Learn how they're shaping the next generation of content creators in the fast-paced world of online entertainment. Click the link to read each of these articles in full on our blog section! #Esports #Gaming #Roblox #AdTech #Streaming #Innovation #IndustryInsights

Take a chance on branded games for your next promotion! Whether you need a giveaway or want to increase brand visibility, games are a great way to engage with your audience. #LetsPlayGames #FunAndGames #BrandedMerch #PromotionalProducts #Logoyou

Take a chance on branded games for your next promotion! Whether you need a giveaway or want to increase brand visibility, games are a great way to engage with your audience. #LetsPlayGames #FunAndGames #BrandedMerch #PromotionalProducts #Logoyou

Ready to level up your marketing strategies and win over gaming enthusiasts? 🎮 With the U.S. video games and esports market forecasted to hit $72 billion by 2027, it's a great time to refine your campaigns and connect with the right players. Discover how Acxiom's predefined audiences can help your brand reach gamers with the perfect message: https://lnkd.in/g9xMAu3i

What's next after the Super Bowl's adrenaline rush fades? Here is an idea: An always-on arena where passion, community, and lifestyle converge for Gen Z and Gen Alpha. 🔍 Consider this: 🤟 90% of Gen Z and Alpha aren't just playing games; they're living them. 👀 76% of Gen Z gamers love esports; 69% regularly watch esports events. 🎯 More than just entertainment, 58% of Gen Z gamers play to socialize, emphasizing gaming's role in uniting communities worldwide. So, what's in it for #brands? 1. The gaming universe is ceaseless; the game never stops. 2. Esports embodies traditional sports' competitive spirit with a digital, always-on presence. 3. Here lies a goldmine of engagement with youth cultures traditionally elusive via conventional channels.   Now is the time to adapt, strategize, and score big. #GenZMarketing #GenZBigGame #BeyondGameplay

💡How much can gaming communities influence brand engagements? The answer is simple - A lot! Check out how community engagement is key to driving spending and brand success. 👉🏽Swipe to discover the power of gaming communities and how EIG's Gamer Hub crafts allow you to create unique experiences for gamers and brands alike. Join us in redefining gamer marketing. #GamingCommunities #EIG #GamerHub #BrandEngagement #gamingindustry

Why YOU should add mobile gaming to your digital strategy! 🫵 Find out more in the post below! #GenerationMedia #PreciseTV #MobileGaming

What began as small-scale video gaming contests has since grown into a multibillion-dollar business. For marketers, this means a new channel to target in their marketing mix. The audience is younger than for major sports leagues, tech savvy, and relatively wealthy. These characteristics make esports a promising marketing channel for many brands. https://bit.ly/48sXHfk

Community and fandom take the spotlight at Cannes Lions this year! Engaging discussion at #sportbeach with julie huddon Claire Nance, and Ajit Sivadasan, moderated by Brad Simms, delving into gaming culture and community insights for brands. Key takeaways: - Online Gaming can positively impact cognitive function and development, challenging the notion of "wasted hours online." - Prioritizing a player-first approach directs brand initiatives towards community building over traditional advertising tactics. - With advancing technology, experiential gaming is on the horizon as the next evolution. #MediaLinked #CannesLions #GamingCulture