Senior VP Global Marketing @ ESL FACEIT Group | ex-Nike, adidas, Saucony, Nokia | Co-Host The Marketing Marriage Podcast | Clemson University Board of Directors | MBA, Kellogg
To wrap up my time SXSW with the UK Advertising I wanted to share with you some of my key takeaways from my fun and insightful conversation with Charles Hambro and Jonny Shaw about the rise of gaming culture. 🎯 New Engagement Habits --> change in consumption behaviour --> from passive watching vs. active participation --> generational fandom 📈 Unstoppable Growth --> 3.3 billion active gamers in the world --> 69% of genz's watch esports --> 640 million esports fans by 2025 💰 Disrupting Monetisation --> community co-creation process --> rise of the creator's economy --> accessible to all, everywhere [photo credit] Arica Kress, it was awesome to spend time. Have fun tomorrow, and cursh it. #sxsw #beyondgameplay #gaming
Great job!! Enjoyed the panel.
Very interesting panel! And safe travels back home!
Senior VP Global Marketing @ ESL FACEIT Group | ex-Nike, adidas, Saucony, Nokia | Co-Host The Marketing Marriage Podcast | Clemson University Board of Directors | MBA, Kellogg
5moMark Schaefer always good to see you. #brandcommunities