Tapestry’s Post

You're dorky and ugly. If you're a fashion brand, do not miss this post! Did you know that your favourite footwear brand, Birkenstock, was once called names like dorky, ugly, and uncool, among others? But what kind of revolution happened that made them a global footwear sensation? Was it their "we don't give a tuck" mindset or their commitment to brilliance and their vision? It may be both! Back in 1774, Birkenstock started as a modest shoemaking company in Germany, focusing on crafting orthopaedic shoes with the well-being of their wearers in mind. They have been called names and considered unfashionable by certain fashion standards in the past. But this is what we call a "revolution" – what may be considered "uncool" at one point in time can become trendy and fashionable in another era; it's all about resilience and staying true to your brand values. From its modest beginnings to the present day, Birkenstock has sold over 25 million pairs worldwide, becoming a global sensation. So, what exactly made them stand out? 📌 They never compromised on their distinctive design, even when facing criticism. 🧠 Lesson: Brands should stay true to their identity, as authenticity often leads to long-term success. 📌Their commitment to crafting comfortable, durable footwear built trust over time. 🧠Lesson: Focus on quality as it is the foundation of brand loyalty. 📌While maintaining its core values, Birkenstock adapted to changing fashion trends, even collaborating with big brands like Dior, making it relevant to new generations. 🧠Lesson: Do not fear change. Adapt to changing times. 📌Their dedication to sustainability aligns with evolving consumer values. 🧠 Lesson: If you want to create your space in the market, consider environmental responsibility as a core principle of your brand. PS: Sustainability is the new definition of fashion brand success. What else do you think helps a fashion brand stand out? _______________________________________________ I've decided to stay consistent with case studies and will post one every Thursday or Friday. Follow & 🔔 Priyanka Sharma to stay updated! #birkenstock #birkenhead #sustainability #branding #fashionmarketing #priyankawrites

💡 Did you know? Men and women have anatomically different feet. 💡 This difference is crucial, especially when it comes to safety footwear that workers rely on for protection, comfort, and durability throughout their workday. Unfortunately, the industry standard for crafting women's safety shoes often follows the 'shrink it and pink it' approach. This method involves simply resizing men's models and adding a feminine touch, without considering the unique anatomical needs of women's feet. This oversight can lead to discomfort, and reduced safety. ✨ But, we're changing the game!✨ Our safety shoes are designed from the ground up on a women's last. This means every pair of Xena boots is crafted with the unique contours and needs of women's feet in mind. We believe in providing our customers with footwear that doesn't just meet safety standards but exceeds them in comfort, and style. #XenaWorkwear #SafetyFirst #WomenInSTEM #WomenInTrades

Did you know that all manufacturing companies give their employees $100-250 a year to purchase safety shoes that they are required to wear? Until Xena Workwear came along, women had to buy small sized bulky men’s boots. Does that sound safe? Help me get these boots on women’s feet! If you know someone you can make an introduction to in the safety or footwear world, please do!

Boot-iful Obsession🌚: The Enduring Appeal of Boots •• Boots, the epitome of effortless style and versatility, have long been held a special place in the hearts of fashion enthusiasts and everyday wearers alike. From their humble origins as practical footwear to their current status as fashion staples, boots have transcended trends and seasons, proving their enduring appeal. •• Why We Love Boots? •• There's something undeniably captivating about boots. They possess a unique charm that blends practicality with style, effortlessly complementing various outfits and occasions. Whether you're navigating city streets, boots provide a sense of confidence and support, allowing you to embrace your day with poise and comfort. •• Join the Boot Revolution •• If you're not already a boot lover, now's the time to embrace the allure of this footwear. Explore the diverse range of styles, and discover the perfect pair that complements your unique fashion sense. •• Embark on your boot-shopping adventure today and experience the power of boots. •• Visit our website ahofade.com to explore our collection and find your perfect match. PS: A lover of boot here, can I see hands 🙌 in the air?🌚 📷 : The Big Shot Studios 👗: Emmil Edinam Ahofade #BootObsession #BootLove #BootRevolution #FashionStaple #effortlessstyle #shoemakergurl

100-day free trial on a ... shoe? Yup. One of Vivobarefoot's boldest growth plays is the 100-day free trial period on all shoe purchases: 👉 Customers can wear the minimalist shoes for over 3 months and return them. 👉This extremely generous policy is unique in the footwear industry where 30-day return windows are the norm. It removes risk and skepticism for newcomers to the barefoot shoe concept. The trial allows people to truly experience the transition to minimalist shoes. It builds trust in the brand's barefoot philosophy and product quality. Vivobarefoot is confident newcomers will become “converts” once they experience the benefits of going barefoot. It drives initial sales from curious customers who would otherwise hesitate to try an unconventional product with a bold claim. 💡 The extreme 100-day free trial by Vivobarefoot is an example of a #dtc brand "walking the talk. It's something all DTC/Fashion or #ecommerce #brands can learn from. 👏 ---> Read the full breakdown on the Brandkenstein newsletter: https://lnkd.in/e-6wbrcA

BEST OF FVV 2023 #9 – PANGAIA x Zellerfeld Shoe Company Inc. "Absolute" Sneaker It's been a big year for #3Dprinting, for #3Dprinted fashion, and for 3D-printed footwear in particular. Across the course of 2023 we've seen major brands and cult labels alike turn to the innovative process in search of #creativesolutions to #lowwaste production. And, for most of them, progressive footwear specialist Zellerfeld Shoe Company Inc. has been there to provide the know-how and the infrastructure. Of all those projects, however, it's PANGAIA's 3D-printed "Absolute" sneaker that set the agenda with its minimalist design and its coherent narrative. The $30 PANGAIA rebate didn't hurt either. Hit this link https://lnkd.in/gvfQv53v to explore FUTUREVVORLD's favorite projects of 2023 and let us know what makes your list.

Despite what the names may suggest, “ugly” shoes and “dad” sneakers have been favorites of fashion-forward young women for years. This embrace of chunky soles and bright colors by Gen Z and Millennials has paved the way for more functional footwear to take hold in the minds of consumers — the global sneakers market is expected to reach $85 billion in 2024.   Largely due to a rise in popularity among women ages 18-34, #Hoka has expanded past running communities and into the mainstream. The brand boasted a record $429 million in sales in its most recent quarterly earnings report. #Birkenstock just introduced the new Zürich Tech line, placing an emphasis on functionality without compromising design.   This interest in good-for-your-feet shoes isn’t limited to “ugly” footwear. High-end brands such as Marion Parke and Julieta Barcelona were founded by surgeons who aimed to engineer comfort and style in their heels. Now that practical footwear choices have achieved “cool” status, orthopedic-friendly fashion is on the rise and looking to thrive.   Stay #OneStepAhead with Beanstalk - Brand Extension Licensing Agency #culturalintelligence.   To learn more, please contact: Todd Kaufman ([email protected]) Meredith G. Robbins ([email protected])

Versatile, comfortable and customizable. Sneaknit uppers are increasingly seen on luxury items. In fact, the evolution of upper technology has paved the way for a new era in the world of footwear. Weaving and the use of high-quality materials create uppers that not only hug the foot comfortably but can also be designed in a variety of colors, styles, and patterns. This opens the door to a world of possibilities for designers and consumers. Our collaborations with various clients are bringing high-end footwear to the market that combines luxury and comfort. We are witnessing a true revolution in the footwear industry, demonstrating that it is possible to achieve a perfect balance between form and function. This allows us to meet the needs of an ever-changing market. Sneaknit constantly strives to innovate and create footwear that not only follows the latest fashion trends, but is also comfortable, customizable, and made with the utmost attention to quality. #creativity #inspiration #fashion #innovation

Is Birkenstock repeating the Crocs success story? One look at both of these shoe brands, and you'll be surprised - why are people so obsessed with them? I mean, it's not your usual Nike or Jimmy Choo. Why do people pay ₹10,000 for it?? However, this 'ugliness' might be the reason behind their climb to fame. Post-pandemic, people are hunting for comfort more than style. Birkenstock, are famously known as the 'orthopaedic shoes'. It's footbed ensures a correct, natural position of the foot and a natural rolling movement. And that's where footbed as a category is claimed to be invented. The great thing about these shoes is that it takes some 2-3 weeks to get moulded according to your foot shape for maximum comfort. Birkenstock provides a valuable lesson for any and every brand out there: Customer comfort tops everything. When faced with extreme choices, people will go for the ones that are easiest to adopt and will benefit them for a long time. This is also why Crocs, which is not the best-looking footwear, is dominating the global footwear market. If given the choice, what would you go for as a customer? #fashion #textile #startup #founders #growth #brandbuilding

Our E-Commerce strategy is built around our unique products. You can be innovative and creative even in very traditional segments, like footwear. One example of how we listen to our customers' needs asking for more comfort and how capture the latest market trends can be illustrated with the soles. Originally made of leather, the soles have undergone continuous developments to improve their comfort and robustness, with a particular focus on ultra-light rubber soles. Traditionally, rubber soles have been associated with sneakers, but we’ve taken innovation a step further by introducing them to our dress shoes, elevating not only style but also comfort. And because we like originality, we’re happy to add a touch of colour to our soles! Interestingly, Melvin & Hamilton’s first coloured sole was the result of a mistake: a production workshop had inadvertently delivered shoes with much yellower soles than originally planned... And it was this mistake that would ultimately lead to the brand’s success! https://lnkd.in/ezXRytWA