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Knowing how to manage taxation in the short-term rental sector is essential to ensure regulatory compliance and maximise profits from your property management business. In panels and workshops at Scale Italia, you will learn about the specific tax complexities of this ever-evolving sector: discover the latest regulations, strategies to optimise taxation and reduce the risk of tax litigation. At Scale Italia you will meet some of the industry experts who will give practical advice and tips to prepare you to successfully overcome tax challenges and maximise the financial success of your business. Learn more about taxation and discover the speakers who will discuss about it https://lnkd.in/ebiy4cQT Do not miss Scale Italia, the unmissable event of the year organized by Tara Home Consulting. 🗓 Florence, 29-30 October | Palazzo degli Affari 👉 Register now on: https://lnkd.in/eTy_F57R ✨✨✨✨✨✨✨✨✨✨✨✨✨✨✨✨✨ Sapere come gestire la fiscalità nel settore degli affitti brevi è essenziale per garantire la conformità normativa e massimizzare i profitti della tua attività di property manager. Nei panel e workshop che si terranno a Scale Italia, potrai conoscere le complessità fiscali specifiche di questo settore in continua evoluzione: scopri le ultime normative, le strategie per ottimizzare la tassazione e ridurre i rischi di contenzioso fiscale. A Scale Italia incontrerai alcuni degli esperti del settore che daranno consigli pratici e suggerimenti per prepararti a superare con successo le sfide fiscali e massimizzare il successo finanziario della tua impresa. Scopri gli speaker che tratteranno di fiscalità su: https://lnkd.in/ebiy4cQT Non perdere Scale Italia, l’evento più atteso dell’anno, organizzato da Tara Home Consulting. 🗓 Ti aspettiamo a Firenze, il 29 e 30 Ottobre a Palazzo degli Affari 👉 Iscriviti ora su: https://lnkd.in/eTy_F57R #scaleitalia #taxation #fiscalita #propertymanager #propertymanagement #affittibrevi #vacationrentals

Is franchising still in vogue? 🤔 Are we sure we understand what it really entails? I have seen only a few serious franchising contracts in our industry, with limits, rules, rights, and significant entry fees—even for brands that are not super well-known. 💸 For the rest, there are super-binding partnership contracts, which, for our industry, I would say are ideal. 🤝 One thing that strikes me when discussing franchises and/or partnerships is the perception of #Marketing. 📈 A few weeks ago, I spoke with an #industry expert who didn’t grasp the importance and difficulty of managing two types of marketing when #expanding. 🌍 The #franchisor or headquarters has a duty to ensure that the #franchisee or partner receives the best international and general marketing, providing equal coverage to all its partners, offices, etc. 🌐 On the other hand, national communication strategies may differ. 🇫🇷🇮🇹🇪🇸🇺🇸 Why? Do you really think that Coca-Cola’s advertising is the same in France, Italy, Spain, or the U.S.? Absolutely not! 🥤 Understanding these country-specific differences can help you avoid unsuccessful ventures. 🌍💡 What has always worked for you does not mean it shouldn’t be revised. 🔄 Last tip: Marketing evolves at an impressive speed. Designs and communications from 2019 are already outdated today. 🕰️ Example? Costa Crociere / Costa Cruise Line. Their logo design and communication are periodically updated to maintain their impact on the public. 🚢✨ #Franchising #BusinessStrategy #GlobalExpansion #MarketingTrends #Partnerships #Innovation

✨ SEPTEMBER IS COMING! ✨ For some, it’s back to school, but for professionals in the vacation rental industry, it’s time to scale your business. At TARA HOME CONSULTING, we support you at every step of your growth journey, whether it’s analyzing new markets, optimizing your internal processes, managing your properties, or developing effective marketing and pricing strategies. — 🍁 BACK TO SCHOOL FOR SOME PEOPLE 🚀 BACK TO SCALE FOR OTHERS — OUR SERVICES INCLUDE: • Evaluation and Strategy: Comprehensive audits to identify growth opportunities and create tailored strategic plans. - Supporting the creation of new legal entities in different countries. - Bureaucratic & legal support in new countries, including contract drafting in different languages and jurisdictions. - Assistance in finding the best property managers (PMs) and channel managers as you scale. • Development and Optimization: Continuous improvement of your processes and daily management to maximize efficiency. - Support towards sustainability. - Guidance to help you reach your exit point. • Marketing and Visibility: Creating targeted marketing campaigns to enhance your market presence. - Assistance in finding new leads. • Team Coordination: Optimized team management to boost productivity and collaboration. • Supplier Contract Management: Negotiation and management of contracts to ensure the best conditions and compliance. • Pricing Strategies: Developing pricing models to maximize your revenue while remaining competitive. September is the perfect time to revisit your strategies and seize new opportunities. Whether you’re an experienced host or just starting out, our expertise will help you achieve your goals. READY TO MAKE SEPTEMBER A TURNING POINT FOR YOUR BUSINESS? #September2024 #VacationRentals #BusinessGrowth #PropertyManagement #MarketingStrategies #TaraHomeConsulting #directbookings #scaling Cristiana Carpini Marco CANGEMI Arianna Tomelleri Marlena Prospato Elyse Adjobi Alen Méaulle Sabrina PIANEZZI Carlo Nalbone Alejandro C. Tiziana Babbucci Giovanni I. Federica Cambiaso Umberto Garroni Carbonara Richard Vaughton Serge Couturiaux Vanessa de Souza Lage Cristina Benincasa Kevin V

Optimise your property manager’s earnings, keep control of your business and cultivate your guest relationship by forgetting about OTA commissions. Find out how to reduce your dependence on online booking platforms, increase profits and improve your guest relationship. At Scale Italia, industry experts will share valuable insights, best practices and advanced strategies to maximise the success of direct bookings in the short-stay rental industry. Learn more about direct bookings and discover the speakers who will discuss about it https://lnkd.in/eXGSeU_B Do not miss Scale Italia, the unmissable event of the year organized by Tara Home Consulting. Florence, 29-30 October | Palazzo degli Affari Register now on: https://lnkd.in/eTy_F57R ----- Ottimizza i guadagni della tua attività di property manager, mantieni il controllo del tuo business e coltiva la relazione con il tuo ospite, dimenticandoti delle commissioni delle OTA. Scopri come ridurre la dipendenza dalle piattaforme di prenotazione online, aumentare i profitti e migliorare la relazione con i clienti. A Scale Italia, alcuni esperti del settore condivideranno insight preziosi, best practice e strategie avanzate per massimizzare il successo delle prenotazioni dirette nel campo degli affitti brevi. Scopri gli speaker che tratteranno di prenotazioni dirette su: https://lnkd.in/eXGSeU_B Non perdere Scale Italia, l’evento più atteso dell’anno, organizzato da Tara Home Consulting. Ti aspettiamo a Firenze, il 29 e 30 Ottobre a Palazzo degli Affari Iscriviti ora su: https://lnkd.in/eTy_F57R ---- #scaleitalia #directbookings #prenotazionidirette #propertymanager #propertymanagement #affittibrevi #vacationrentals

🎉 LA NUIT DE LA LOCATION SAISONNIÈRE : TARA HOME CONSULTING SOUTIENT LES LCD AWARDS 2024 🎉 Pour la première fois en France, l'industrie de la Location de Vacances se rassemble pour célébrer l'excellence lors de la toute première édition des LCD Awards, qui se tiendra dans le cadre prestigieux de "La Nuit de la Location Saisonnière ». MPM Consulting organisera cet événement unique le 26 novembre 2024, juste avant le célèbre salon Scale France à Paris. TARA HOME CONSULTING est fier d'annoncer sa participation et son soutien à cette initiative novatrice. Nous croyons fermement en la reconnaissance du professionnalisme et de la qualité des services offerts dans le secteur de la location de courte durée. Cet événement mettra en lumière les meilleures locations saisonnières et les gestionnaires les plus passionnés, célébrant ainsi ceux qui redéfinissent l'expérience du voyage et de l’hospitalité. La cérémonie des LCD Awards 2024 récompensera les acteurs les plus innovants de notre industrie à travers diverses catégories, telles que "Ecofriendly", "Family friendly", "Location luxe", et bien d’autres. Le cadre enchanteur des Salons Vénitiens du Musée des Arts Forains à Paris sera le théâtre de cette soirée inoubliable, où networking et festivités se mêleront pour célébrer l’excellence. POURQUOI EST-CE IMPORTANT POUR NOUS ? Chez Tara Home Consulting, nous avons toujours mis l'accent sur la qualité et l'innovation dans notre métier. Soutenir cet événement, c'est reconnaître et encourager les efforts de nos pairs qui, comme nous, travaillent chaque jour pour offrir des expériences exceptionnelles aux voyageurs. C'est aussi une occasion de partager, de rencontrer d'autres professionnels passionnés, de contribuer au développement et à la reconnaissance de notre secteur. Nous invitons tous les professionnels de la location saisonnière à se joindre à nous pour cette soirée d’exception. Les candidatures sont ouvertes jusqu’au 7 septembre 2024, alors n’attendez plus et tentez de décrocher l’un des prestigieux prix. Rendez-vous le 26 novembre pour célébrer ensemble les talents et les innovations qui font rayonner notre industrie ! 🌟 Marie Pistinier Laura Gence Gail Boisclair #LCDawards2024 #LocationSaisonnière #Innovation #ScaleFrance #vacationrentals #directbookings #scaling #TaraHomeConsulting Cristiana Carpini Marco CANGEMI Arianna Tomelleri Marlena Prospato Elyse Adjobi Alen Méaulle Sabrina PIANEZZI Carlo Nalbone Alejandro C. Tiziana Babbucci Giovanni I. Federica Cambiaso Umberto Garroni Carbonara Richard Vaughton Serge Couturiaux Vanessa de Souza Lage Cristina Benincasa Jane Mack Kevin V

It has been a hectic summer for our team and I took a while to sort out my thoughts from this holiday home in Apulia. So many #PMs from all over the world literally contacted us to prepare for the autumn/winter season 24/25. The large PMs are worried about having had a below-expectation summer, considering the last 2 years, and the small ones are worried about the restrictions coming into their areas of operation. For the latter, diversifying is a MUST, if they want to continue to have a job and/or a business worth something when they sell it. For the Tigers of VR (the large PMs) on the other hand, I offer them a de-scaling job. In the rush to grow and show their muscles, they have lost their uniqueness and strategy. Very often they took all kinds of products and in high season they hired staff or made crazy contracts with suppliers....that once the emergency was over... only costs were left. So how do you do it? We analyse the balance sheet and the product one by one. Sometimes the number does not correspond to the profit, on the contrary.... sometimes some houses that require 1,000 attentions to operation are just costs, and no matter how bad it sounds, you have to say NO! If you have a solid base you can build on top (with strategy of course) otherwise as soon as you put a heavy brick the whole scaffolding collapses. Now that a quieter season is approaching for many PMs, take some time to review your portfolio, contracts, suppliers and expenses. Before closing an area because it is no-profitable with you, check whether you are working well (with seo , marketing, prices, services, personnel) in that area. #vacationrentals #directbookings #scaling #TaraHomeConsulting Cristiana Carpini Marco CANGEMI Arianna Tomelleri Marlena Prospato Elyse Adjobi Alen Méaulle Sabrina PIANEZZI Carlo Nalbone Alejandro C. Tiziana Babbucci Giovanni I. Federica Cambiaso Umberto Garroni Carbonara Richard Vaughton Serge Couturiaux Vanessa de Souza Lage Cristina Benincasa Jane Mack Kevin V

Revenue management is the discipline that deals with the management of resource availability, with the aim of optimising turnover and maximising occupancy. This strategic approach involves the dynamic modification of prices and distribution strategies according to demand trends. Making revenue for a business is not just about adjusting prices according to seasonality and events, but teaches how to analyse and predict market behaviour in order to adapt rates and offers to increase revenue and occupancy at any time of the year. Attend Scale Italia to learn how Revenue Management experts make decisions on the most important markets, define discounts, rates, promotions, distribution channels and target customer segments. Learn more about revenue management and discover the speakers who will discuss about it https://lnkd.in/gUkfDHZm Do not miss Scale Italia, the unmissable event of the year organized by Tara Home Consulting. Florence, 29-30 October | Palazzo degli Affari Register now on: https://lnkd.in/ejns5VqE ---- Il Revenue Management è quella disciplina che si occupa della gestione della disponibilità di risorse, con l’obiettivo di ottimizzare il volume di affari e massimizzare l’occupazione. Questo approccio strategico implica la modifica dinamica dei prezzi e delle strategie distributive in base all’andamento della domanda. Fare revenue per un’attività non significa solo modificare i prezzi in base alla stagionalità e agli eventi, ma insegna come analizzare e prevedere i comportamenti di mercato per adattare le tariffe e le offerte, al fine di incrementare i ricavi e il tasso di occupazione in ogni periodo dell’anno. Partecipa a Scale Italia per apprendere come gli esperti in Revenue Management prendono decisioni relative ai mercati più importanti, definiscono sconti, tariffe, promozioni, canali di distribuzione e segmenti di clienti target. Scopri gli speaker che tratteranno di revenue management su:https://lnkd.in/gUkfDHZm Non perdere Scale Italia, l’evento più atteso dell’anno, organizzato da Tara Home Consulting. Ti aspettiamo a Firenze, il 29 e 30 Ottobre a Palazzo degli Affari Iscriviti ora su: https://lnkd.in/ejns5VqE #scaleitalia #revenue #revenuemanagement #propertymanager #propertymanagement #affittibrevi #vacationrentals #vacationrentals #directbookings #scaling #TaraHomeConsulting Cristiana Carpini Marco CANGEMI Arianna Tomelleri Marlena Prospato Elyse Adjobi Alen Méaulle Sabrina PIANEZZI Carlo Nalbone Alejandro C. Tiziana Babbucci Giovanni I. Federica Cambiaso Umberto Garroni Carbonara Richard Vaughton Serge Couturiaux Vanessa de Souza Lage Cristina Benincasa Jane Mack Kevin V

We would like to thank The Victory Magazine for featuring our CEO Cristiana Carpini among "The Most Emerging Women Leaders of the Year". ' Big little achievements are always reached with great teamwork,' Cristiana emphasises. A special mention for Arianna Tomelleri Marco CANGEMI Scale Italia Adriano Carà and Tiziana Babbucci &founders scale. Gianpaolo Vairo Damian Sheridan Elyse Adjobi Alen Méaulle Sabrina PIANEZZI Marlena Prospato Anna Eklund Gear Alejandro C. Jane Mack Carlo Nalbone Giovanni I. Pierluigi Polignano Federica Cambiaso Umberto Garroni Carbonara Daniele De Ninno Kevin V Paola Gambale Luca Barbano https://lnkd.in/dTsVVnUH https://lnkd.in/d_cEBqRf

🎯 Wake Up and Truly Harness the Power of 80/20 🎯 The Pareto Principle, that timeless rule stating that 80% of your results come from just 20% of your efforts, is not merely a suggestion; it's a truth that many marketers underestimate at their own risk. Have you ever wondered how much time, money, and energy you waste on actions that have only a minimal impact? It's time to wake up ! ;-) 📊 The 80/20 Rule: A Double-Edged Sword 📊 Some might argue that focusing solely on the top-performing 20% is risky, but the truth is that continuing to spread your efforts too thin is far more dangerous. By failing to recognize the power of this 20%, you risk diluting your impact and missing out on spectacular results. The Pareto Principle is not there to limit you but to show you where your efforts can truly make a difference. 💥 Optimization: An Art to Master 💥 Optimizing your marketing actions doesn’t mean ignoring the rest, but rather understanding where your potential is strongest. This is where the Pareto Principle comes into play. By identifying the 20% that generate 80% of your results, you can concentrate your resources where they will have the most impact, while keeping an eye on emerging opportunities that could become the new 20%. ⚡ Fully Leverage the 80/20 Rule ⚡ The 80/20 rule should not be seen as a constraint, but rather as a smart strategy to maximize your success. By fully embracing the Pareto Principle, you're not just prioritizing your efforts. By increasing your efficiency, you free up the time and resources necessary to innovate and explore new avenues. The real power of 80/20 is that it allows you to do more with less, shaping a marketing strategy that is not only effective but also visionary. So, are you ready to truly harness the power of 80/20, focus on what really matters, and leave behind the superfluous? The answer to this question could very well determine the future of your marketing success. #Marketing #Pareto #Efficiency #Strategy #ROI #vacationrentals #directbookings #scaling #TaraHomeConsulting Cristiana Carpini Marco CANGEMI Arianna Tomelleri Marlena Prospato Elyse Adjobi Alen Méaulle Sabrina PIANEZZI Carlo Nalbone Alejandro C. Tiziana Babbucci Giovanni I. Federica Cambiaso Umberto Garroni Carbonara Richard Vaughton Serge Couturiaux Vanessa de Souza Lage Cristina Benincasa Jane Mack Kevin V