🎁 Did you know that in a 2018 survey, 72% of American consumers admitted packaging design swayed their choices? But it's not just about looks; 67% also considered the materials used.
🎱Here is a checklist of things to analyze when creating your packaging:
✅ "Visual Appeal: The Silent Initiator" - Explore how packaging silently influences purchase decisions through its design and aesthetics.
✅ "First Glance Influence" - Discuss the immediate impact packaging has on consumers as it's the first thing they see while shopping or browsing.
✅ "Packaging Narratives" - Highlight how packaging tells a story through its colors, fonts, and graphics, shaping consumers' perceptions.
✅ "Color, Font, Graphics: The Orchestration" - Delve into how the combination of colors, fonts, and graphics in packaging orchestrates a narrative that captures attention.
✅ "Forming Positive Perceptions" - Explain how attractive and compelling packaging can lead to consumers forming positive perceptions of the brand.
✅ "Captivating Introductions" - Emphasize how visually captivating packaging serves as the introduction to a brand-new experience for consumers.
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Designer
1yThanks for sharing!