Out of the many times you boarded a flight,
Tell me how many times have you actually and attentively listened to (not heard) the inflight safety instructions?
For a majority of people, only in the initial few times,
Their sky high excitement for flying, makes them pay attention to each and every word of the air hostess..
As the flying frequency increases, flight instructions keep playing like background music, going mostly unheard..
That’s because the way the directions are being delivered through the years is mostly monotonous and repetitive..
Passengers therefore, often miss out on info that might actually be new and extremely important.
So, when I came across this recent and brilliant advertisement by AIR INDIA, It held my complete attention till the very end.
The ad successfully managed to suck out the monotony from the instructions and delivered them enveloped in the beautiful tapestry of India’s rich culture and classical dance forms..
This video is a testament to TATA’s brilliance and innovation, an example of how vision can transform and reshape a brand's identity.
Here's why I loved it:
1. In one beautiful production, Air India celebrates the sheer breadth of Indian culture.
It's a visual feast that captures the essence of our nation's spirit as well as promote Tourism in India!
2. This campaign signals a fresh start for Air India by subtly aligning it with innovation, creativity, and a deep connection to Indian roots.
Thereby boosting its global visibility and revenue.
Tata's commitment to elevate Air India is evident in every step they take.
Their revitalization has been nothing short of inspiring and this video is just one example of it.
Do you agree with me here?
#AirIndia #Tata #Innovation #IndianCulture #Tourism
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2wTata Group Tata Projects Respected Madam / Sir, Pranaam 🙏 Many Many Thanks for your acceptance & kind info which have got through Linked In. Madam / Sir, don't know you will see this messages or not, even will get a reply or not. But besides all of this If & But, We are Active Family, happily acknowledge to you our Active presence. For your ready reference here, I send to you, our Activities. Hope in very near future we will get a chance to meet with you or will get an opportunity to probe ourselves. Note : We have our own PEB manufacturing plant (with 280 Tons / Month) at Ahmedabad, Gujarat - India, and we also working on Pan India basis. Madam / Sir, we are also doing any kind of heavy / lite / Architectural Engineering structural job work. NOTE Again : Madam / Sir, we are very small but have Big Dreams & Visions, that's the reason I'm trying to reach you. Madam / Sir, we are ready to work on SUBLET / JV basis, you can say we are totally open-minded and ready to work with your organizational supervision. Eagerly waiting for your kind reply. Regards Shib Subhra Sinha Sr. GM Mob: 7676887145 [email protected] s.[email protected] [email protected]