Amelia Taylor’s Post

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Let's talk about a common pitfall that can trip up even the most promising brands as they're building: Silos. 🛑 Picture this: you've poured everything you have into developing an incredible product or service, sourced a dedicated team, and have clear vision for your brand. But if your teams are working in isolation from each other you might find yourself hitting roadblocks more often than you'd like. You might be feeling really frustrated because you have a clear vision, an amazing offer and the best of the best on your team. So why is this happening? Because nothing happens in a vacuum, especially when it comes to business building. Siloed functions might seem efficient at first, but they can actually hinder your progress in the long run. I like to think of it like this: Your marketing efforts should inform your product development, your sales strategy should be closely tied to your customer support experience while communicating frequently with marketing to ensure business goals are met and so on. When each piece of the puzzle is together, that's when the magic really happens. ✨ If you resonate with this, it's time to break down the silos and start mapping out how each function of your business informs and supports the others. #BusinessGrowth #BreakTheSilo #CollaborationIsKey

Your go to market could be killing your business. Your GTM is a roadmap to success, looking into everything from how you’ll take the product to market to how you build a competitive advantage. But it’s not something that’s created in a vacuum, there are interdependencies which impact the success of your strategy. 👉🏼The market definition 👉🏼Target markets 👉🏼Customer segments 👉🏼Budget requirements 👉🏼Positioning 👉🏼Offers If one of those factors isn’t right, then that can undermine your GTM. When you’re building the process it’s all about connecting the dots and creating alignment. If you think about anything other than how you're going to get to the next dot, you're just making life difficult for yourself. And if it does feel like it's getting too difficult, then you need to go back to what you started with 👉🏼 a deep understanding of your customer. If you don’t have that then you aren’t going to be successful no matter how well you prepare. Did I miss anything on my list of interdependencies?

This is true in so many situations... I would say, considering my experiences, that #1 and #3 are many times responsible for a product not achieving the expected results. We often only find out that we are anchored on the wrong premises took on the very beginning of a product discovery - after spending a considerable amount of time (and money) doing small product improvements and adjusting MS strategies hoping the product will achieve it success. My advice here: Validate your premises with as many stakeholders and potential customers as you can. Talk to people. Our premises often are not as good as we think they are from the start :)

Stop blaming the product: over 80% of companies fail to reach PMF because of wrong ICP selection and business model issues. You did not build a 💩 product, did you? If you did, could you go back to the basement and fix it asap. Most product companies that I work with have good enough or even perfect enough products. Yet, they make at least one of these 5 GTM Mistakes when they go to market: 💥 𝐅𝐎𝐌𝐎 𝐚𝐧𝐝 𝐥𝐚𝐜𝐤 𝐨𝐟 𝐟𝐨𝐜𝐮𝐬: do not spread yourself too thin when it comes to audience and channel selection. Less is more in early GTM. 💥 𝐔𝐧𝐝𝐞𝐫𝐜𝐡𝐚𝐫𝐠𝐢𝐧𝐠 𝐟𝐨𝐫 𝐭𝐡𝐞𝐢𝐫 𝐩𝐫𝐨𝐝𝐮𝐜𝐭𝐬: Think that if you make it a bit cheaper than competitors, customers will want it more. 💥 𝐁𝐥𝐮𝐫𝐫𝐞𝐝 𝐩𝐨𝐬𝐢𝐭𝐢𝐨𝐧𝐢𝐧𝐠: Positioning decisions have trade-offs. You can not be all thighs to all people. Kiss your scarcity mindset goodbye and choose. 💥 𝐂𝐨𝐩𝐲𝐢𝐧𝐠 𝐚 𝐆𝐓𝐌 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲: from a competitor/FAANG company: The best go-to-market strategy is proprietary - it gives you an edge. 💥 𝐆𝐢𝐯𝐞 𝐮𝐩 𝐭𝐨𝐨 𝐬𝐨𝐨𝐧: One thing will not make it or break it; a critical mass of informed decisions and reps will.  Most companies take 5-7 spins of Product-Market-Fit Cycle before they reach PMF. Don't give up just yet! ✌️ Fight harder. Test more. 📌 Get an actionable step-by-step strategy with proven fill-in templates and examples that will speed up reaching your product-market fit and enable profitable traction → https://gtmstrategist.com/ 💬 Which GTM Mistake resonated the most with you? Comment 1-5. ♻ Repost if others should know this.

🚀 Exciting News: Expanding a Leading Company's Product Range! 🚀 I'm thrilled to share my involvement in expanding a well-established company's product range! As a Sales and Marketing Consultant, I've been engaged in this project, from initial concept to strategic execution and sales. Insights for CEOs: Market Research: Understanding evolving consumer needs and competitor landscapes is crucial for guiding product selection and positioning. Value Proposition: Crafting unique selling points and compelling messaging to highlight benefits is key to standing out in a crowded market. Collaboration: Seamless teamwork across departments ensures cohesive approaches and minimises friction points. Go-to-Market Strategy: A comprehensive plan, from pre-launch teasers to UGC content, maximises reach and ensures success. Sales Execution: Implementing targeted sales strategies and training the sales team to effectively communicate the product's value has been vital in driving revenue growth. This launch is three months in, and we've seen a significant uptake in the new products and a steady uplift in the business as a whole. I'm excited about the impact of this venture on the company's growth! Stay tuned for more updates! #SalesAndMarketing #ProductExpansion #BusinessGrowth #MarketInsights #InsightsForACEO Let's connect and drive success for your next product expansion!

Which accounts Which partners Which activities That's the order of questions for layering nearbound onto your GTM. Who are you focusing on? Who has lots of influence and overlap with those accounts? What kind of stuff makes the most sense to do together. Everything gets easier if you can start here. Otherwise, you find yourself running around tossing out tons of disjointed ideas of things you could do with every partner and nothing gets done, or worse, it does but you have no idea if it's driving key results for the biz. Keep it simple! Map the influence around your target accounts. And start talking with those who surround them about how to win together. Define what "win" is, and track the progress of the initiatives.

Ready to craft a killer go-to-market strategy? Here's your golden ticket 🎫 1) Know your product inside out 🧠 - It's not just about selling, it's about understanding every nook and cranny of what you're offering. 2) Identify your target audience 🎯 - Who are they? What do they need? Why should they choose you? 3) Value proposition is key 🔑 - What makes you stand out? Why are you unique? 4) Pricing strategy 💰 - It's not just about how much it costs. It's about how much they think it's worth. 5) Distribution channels 🚀 - How will you get your product to your customers? 6) Marketing and sales strategy 📣 - How will you get the word out? What's your sales pitch? 7) Competitive analysis 🕵️♀️ - Who are your competitors? What are they doing right and wrong? 8) Budget and financial projections 💼 - How much will it cost? What's the return on investment? 9) Execution timeline 🗓️ - When will you launch? What are the key milestones? 10) Review and adjust 🔄 - Things won't always go as planned. Be ready to adapt and change. Remember, a good strategy is like a roadmap. It shows you the way and helps you navigate through the journey. So buckle up and let's get going! 🚗💨

The Entrepreneur's guide to a winning Go-to-Market (GTM) Strategy: You build a product to change the world... But reaching the right audience feels overwhelming. Simplify the process with these steps in mind: 1. Market Research and Analysis 2. Value Proposition and Messaging 3. Sales and Marketing Channels 4. Content and Campaign Planning 5. Pricing and Positioning 6. Sales Strategy and Enablement 7. Customer Acquisition and Retention 8. Metrics and KPIs 9. Execution and Timeline And remember: A well-executed GTM strategy not only reaches your target audience but also drives growth and aligns with your startup's goals. Your goal isn't to be everywhere. It's to be impactful where it matters most. What's the one or several (haha) unexpected challenge(s) you've faced while developing your Go-to-Market strategy, and how did you overcome it?