As of this morning we have a multi million first round of funding committed for my new venture, in half the time that we aimed at, which was already called a "fast" timeline by many.
As promised, I will share my full playbook at Fresh Founders's next meetup, but in the meantime here's key things I think most founders forget when fundraising:
1- it's not about you, it's about them: the clients and the investors.
-> clients come for something valuable, and if you serve value, value will return to the company and thus investors need also to know how it will come back to them.
-> lack of clarity on the pain you solve will make the discussion more difficult for investor to size the opportunity.
-> ignore the macro economics of the day, you are building long term. 96% of the value of large tech companies was captured after 10 years in business.
2- It's important to learn and listen to early consistent signs in the process.
-> if investors find a gap in your plan, you need to take it seriously and they are probably problems you will find on you road later on. Best for you to listen than the market teaching you a painful lessons.
-> consider your early interested investors, even if they don't invest, as consultants: they have seen dozens if not hundreds even thousands of pitches. They will be quick to see a problem, and have a databank of companies even those they didn't invest in. Ask them as many questions as possible, it is literally sometimes lifesaving advice.
We were aiming at raising double the funds, but after listening realized it will breed the wrong behaviour internally and also dilute us more than needed. This advice from a few literally probably saved tens of millions of dilution for the founding team. Will cause us to execute way more focused but also with more sustainable growth.
3- and this one is the most important one: do not ignore the jaded barring language from some and the relationship factor.
->If an investor start going on a negative spiral using language such as "never" or "of all the deals that's the way it's done" they are stuck in a pattern seeking behaviour and not trying to learn the unique insight that might make you insanely successful.
-> Stay away from big ego rockstar jerks. Once a very famous investor from a tiers 1 VC literally raised his tone at me when I was simply excited to share how we are going to solve a problem. He was annoyed at my conviction and that he couldn't argue while I was calmly decomposition with real life example anchored in what I learned from over a decade in the space. What made him successful and smart is not going to help you in your own venture. Looking back, it really looks like he had a bad day and was tired maybe but you can't take this stuff personal and it's part of the game. Stay resilient and remember you are there to service a market, not tell VCs what fits into their thesis. If it's not a fit, it's not a fit.
Detailed playbook will be in FF's slack next month.
Funding Startups via Homebrew and new VCs via Screendoor LP
2moWoot!