Working with the Sportfive team to bring this Fan Park in Manhattan to life was one of the highlights of the World Cup for me. Proof in the pudding was how much my own kids enjoyed it - trying out some cricket, meeting the mascots, playing some Roblox and catching a couple of matches. When they love an experience I know it’s been done well - my best and toughest critics! Hundreds of thousands of others got a taste of this as well in one of the busiest spots in America. #BuildAmericanCricket Thanks Marc Tarozzi Danielle Mimnaugh Sally Higgins Shomeresh Shetty
To celebrate the International Cricket Council (ICC) bringing the Men’s T20 World Cup to North America for the first time, SPORTFIVE’s Experiential & Production team was engaged to create and produce the official Men’s T20 World Cup Fan Park at the iconic North Oculus Plaza at the World Trade Center with the Port Authority of NY & NJ. The free-to-attend Fan Park featured live public viewings of key matches – including the India vs. Pakistan match and The Final between India and South Africa. Fan activities included a chance to participate in cricket with batting and bowling simulators, photo activations with an oversized T20 branded cricket ball and trophy and opportunities to show support for their favorite teams with face painting and sign making stations. Talent appearances included cricket legends, a live host and DJ, and the ICC mascots Blaze & Tonk. Along with the thrilling success of Team USA, the Fan Park helped create great excitement around this Men’s T20 World Cup specifically and for cricket overall in the US. 📸 Angela Cranford 📸 Michelle Farsi
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It was a pleasure working with you and the team Tom!
Partner at Cowan, DeBaets, Abrahams & Sheppard LLP
1moWell done, Tom and SPORTFIVE team! A tremendous group effort to engage and educate fans for the #T20WorldCup! Appreciate the opportunity to have played a very small role in pulling it together!