Last day, best day! 👋👀 We’re getting into the nitty gritty with four breakout tracks. ✔️Track A 💥 The Role of Customer Data in Digital Transformation (MQ Qureshi from Ford Motor Company) 💥 Ok, You’re Compliant… Now What? (Laura Chase from Wheelhouse Digital Marketing Group) 💥 Level Up Your Data Strategy Using the Right Data at the Right Time (Marlowe Geramanis from Braze and Steven Aldrich from Ragnarok, Inc.) ✔️Track B 💥 Leveraging AI for Zero-Party Data Extraction to Drive Strategic CDP Use Cases (Aric Zion and Amanda Johnson, MBA from Zion & Zion) 💥 How Four Seasons Unlocked Revenue and Better CX With Call Center Data (Sara Beresford from Four Seasons Hotels and Resorts and Stacey Watkins from Invoca) 💥 Bridging the Gap: Uniting Marketers and Engineers for Data-driven Success (Brian Goodrich from PENNYMAC) ✔️Track C 💥 Navigating the Pitfalls of Conversion API (#CAPI) Implementation: Strategies for Optimization and Effective Use (Alexandria Silva and John Spencer from Zion & Zion) 💥 A Data-Driven Journey: Navigating the Shift from Product to Customer-Centricity (André Exner from TUI) 💥Mastering Personalized Advertising In a Cookieless World (Jenna Noelle Little, MBA from TikTok, Ryan Coe from Snap Inc., Johanna Kimura from LinkedIn) ✔️Track D 💥 Charting the Course of Future Tealium Innovation (#Tealium’s Bob Page) 💥 AI Use Case Strategy & Architecture (Tealium’s Drew Halsch) 💥What Comes First – Data or Technology? (Tealium’s Sav Khetan) Get times and session details here: https://lnkd.in/gYqjm6us. #DV2024
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Building a Data-Driven Culture: Unlocking the Power of Insights In today’s data-rich landscape, the key to business growth and innovation lies in leveraging data-driven insights. These insights, derived from analyzing vast data sets through advanced analytics, enable businesses to make informed decisions, spot trends, and enhance customer experiences. What are Data-Driven Insights? Data-driven insights offer objective, evidence-based information that transcends the subjective nature of traditional decision-making methods like intuition and experience. By relying on data, businesses can mitigate risks and forge paths toward success with confidence. Benefits of Embracing Data-Driven Insights: The advantages of employing data-driven insights are multifaceted. They provide a nuanced understanding of the business environment, reveal unseen trends and patterns, and allow for the customization of offerings to meet customer needs precisely, thereby elevating the customer experience. Harnessing Data for Insights: Effective data utilization begins with identifying relevant sources, both internal (sales, marketing, customer service data) and external (industry reports, social media). Organizing this data systematically and employing sophisticated tools like business intelligence software and machine mechanisms are crucial steps in extracting meaningful insights. Applying Data-Driven Insights for Business Excellence: - Making Informed Decisions: Guiding strategy and actions with data-backed evidence. - Identifying Growth Opportunities: Spotting and leveraging trends to stay competitive. - Enhancing Customer Experiences: Tailoring offerings based on a deep understanding of customer behavior and preferences. In essence, data-driven insights are indispensable for businesses aiming to thrive in the digital age. By methodically collecting, analyzing, and acting upon data, companies can ensure more calculated decision-making, stay ahead of market trends, and deliver superior customer experiences. Embrace the power of data-driven insights to unlock your business’s full potential. [Reference Link](https://lnkd.in/eNBQEepB) Transform with @Objex #Objex #DataDrivenCulture #DataInsights #DigitalTransformation
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In today's data-driven world, the effective management and utilization of customer data have become crucial for businesses aiming to provide personalized experiences and drive growth. By leveraging insights from industry leaders, it is essential to understand how to avoid common pitfalls and prepare for the future evolution of Customer Data Platforms (CDPs). Implementing a Customer Data Platform can revolutionize how a business handles customer data, but it’s essential to navigate the process with caution. According to CDP experts; not having a clear set of goals for the CDP, low quality data, integration challenges between the CDP & existing systems, and underestimating the resource requirements are some of the several common pitfalls that hinder the successful deployment of a CDP. By addressing these pitfalls, businesses can maximize the potential of their CDP, driving better customer insights and more effective marketing strategies. This allows opportunity to get ready for the future of CDPs, which promises exciting advancements that will further enhance their capabilities and value. According to the experts; future CDPs will increasingly leverage advanced analytics & artificial intelligence, and will have greater flexibility & customization. These will enable businesses to anticipate customer needs and behaviors with greater accuracy, and tailor the platform to their specific requirements and achieve better alignment with their strategic goals. #cx #adtech #martech #labrys #CustomerData #CDP #DataManagement --- Thx to Tealium for insights
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As technology continues to advance, the role of data analytics in digital transformation will become even more pronounced. The proliferation of big data, machine learning, and AI-driven analytics will further empower businesses to extract meaningful insights from their data, driving more informed decision-making and fostering continuous innovation. #govcrate #whupi #pacifictech
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As technology continues to advance, the role of data analytics in digital transformation will become even more pronounced. The proliferation of big data, machine learning, and AI-driven analytics will further empower businesses to extract meaningful insights from their data, driving more informed decision-making and fostering continuous innovation. #govcrate #whupi #pacifictech
The Role of Data Analytics in Driving Digital Transformation - GovCrate Blog
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As technology continues to advance, the role of data analytics in digital transformation will become even more pronounced. The proliferation of big data, machine learning, and AI-driven analytics will further empower businesses to extract meaningful insights from their data, driving more informed decision-making and fostering continuous innovation. #govcrate #whupi #pacifictech
The Role of Data Analytics in Driving Digital Transformation - GovCrate Blog
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As technology continues to advance, the role of data analytics in digital transformation will become even more pronounced. The proliferation of big data, machine learning, and AI-driven analytics will further empower businesses to extract meaningful insights from their data, driving more informed decision-making and fostering continuous innovation. #govcrate #whupi #pacifictech
The Role of Data Analytics in Driving Digital Transformation - GovCrate Blog
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From data silos to growth engines. 🚀 Silos block growth. Data unlocks it. That's the lesson from a new customer success story. By consolidating their disjointed data flows into a unified platform, we empowered a top telecom company to align operations, sales, and marketing around the customer. With a 360-degree view, they can churn out hyper-relevant products and promotions tailored to user needs. The results speak volumes - improved retention, higher revenue, and reduced costs. The work reaffirmed our mission: smash silos and unlock the power of integrated data. Let's talk solutions!
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CEO at 𝗗𝗮𝘆𝗱𝗿𝗲𝗮𝗺𝘀𝗼𝗳𝘁 𝗜𝗻𝗳𝗼𝘁𝗲𝗰𝗵 | 🎯Helping Companies to build their site & Apps | 🌐 Creating your Online Presence🖥️
📍📈 "𝐅𝐫𝐨𝐦 𝐈𝐧𝐬𝐢𝐠𝐡𝐭𝐬 𝐭𝐨 𝐀𝐜𝐭𝐢𝐨𝐧: 𝐇𝐨𝐰 𝐃𝐚𝐭𝐚𝐟𝐢𝐜𝐚𝐭𝐢𝐨𝐧 𝐢𝐬 𝐓𝐫𝐚𝐧𝐬𝐟𝐨𝐫𝐦𝐢𝐧𝐠 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐃𝐞𝐜𝐢𝐬𝐢𝐨𝐧-𝐌𝐚𝐤𝐢𝐧𝐠" 👁 📈 🔶 In business, datafication can be defined as a process that “aims to transform most aspects of a business into quantifiable data that can be tracked, monitored, and analyzed. It refers to the use of tools and processes to turn an organization into a data-driven enterprise.” 🔶As an aspiring entrepreneur, understanding the significance of datafication and leveraging its benefits can be crucial for the success of your business. Here's why datafication is the future you should embrace: 📊 Datafication gives you actionable insights: Datafication helps you better understand your customers, market trends, and business operations. These insights. It enables informed decisions, identifies new opportunities, and optimises strategies for better outcomes. 🗄 Personalised customer experiences: By analysing customer data, you can understand their preferences, behaviours, and needs and offer targeted recommendations. It also comes in handy for personalised marketing campaigns, and building custom products and services boosts customer satisfaction and drives loyalty. ⚖Data-driven decision-making: Datafication gives you reliable and objective information to make informed choices based on evidence. It helps avoid risks, improve operational efficiency, and increase your chances of success. 📈 Competitive advantage: Datafication allows you to differentiate yourself from competitors. Using data effectively, you can identify unique insights, uncover market trends before others, and develop innovative solutions or strategies that set you apart. ☘ Improved operational efficiency: Datafication enables you to optimise and improve your business processes. Analysing operations, supply chain, and resource allocation data can identify bottlenecks, streamline workflows, reduce costs, and enhance productivity. 🔷 Embracing datafication as the future of your business means recognising the value of data and harnessing its power to drive success. #thankyou #datascience #ai #machinelearning #datta #datafication #dataanalytics #datavisualization #datamanagement #business #trendingdata #datatrends #techtrends #trending #bsuiness2024 #strategy #datamining #efficiency #futurism #success #embracing #power #decisionmaking #effective #expand #skills #expertise #value
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As technology continues to advance, the role of data analytics in digital transformation will become even more pronounced. The proliferation of big data, machine learning, and AI-driven analytics will further empower businesses to extract meaningful insights from their data, driving more informed decision-making and fostering continuous innovation. #govcrate #whupi #pacifictech
The Role of Data Analytics in Driving Digital Transformation - GovCrate Blog
http://govcrate.org
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As technology continues to advance, the role of data analytics in digital transformation will become even more pronounced. The proliferation of big data, machine learning, and AI-driven analytics will further empower businesses to extract meaningful insights from their data, driving more informed decision-making and fostering continuous innovation. #govcrate #whupi #pacifictech
The Role of Data Analytics in Driving Digital Transformation - GovCrate Blog
http://govcrate.org
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