TEQUILA PARTNERS’ Post

Are you curious about the future of #mezcal and its parallels with the #tequila industry's evolution? As the mezcal market gains traction, it's natural to wonder how its traditional essence will withstand the influx of commercial interests. Will it maintain its unique characteristics amidst the rise of big-budget players, or will it succumb to the same fate as Tequila? #agave #agavespirits #spiritsindustry #spiritsbusiness #mezcal #tequila https://lnkd.in/dV45a8d9

When it comes to tequila, authenticity is everything. It's not just about the liquid in the bottle, but the centuries-old legacy and tradition that goes into its production. At Destileria Orendain, we understand this better than anyone. As a family-owned company with 100% Mexican ownership, we embody the heritage of tequila-making in every drop we produce. Our commitment to preserving the authenticity of tequila-making techniques is unwavering. We invest in the local community and support sustainable agriculture practices, upholding the rigorous standards set forth by the Consejo Regulador del Tequila (CRT). Our dedication to tradition over profits is what sets us apart. We work closely with local farmers, cooperatives, and artisans, fostering a sense of pride and camaraderie within the industry. This collaborative spirit translates into superior-quality tequila, with each bottle carrying the legacy of those who have dedicated their lives to perfecting the craft. So, if you're a tequila lover, we invite you to look beyond and consider the values and heritage behind our brands. Our tequila embodies the spirit of Mexico, offering a taste of tradition that simply can't be replicated elsewhere. Raise your glass to authenticity and savor the true essence of tequila, crafted with passion and pride by those who honor its legacy. #Tequila #Authenticity #MexicanHeritage #DestileriaOrendain #TequilaOrendain

Tequila: More than just a drink, it's Mexico's liquid legacy. 1. **Birthplace of a Legend** Jalisco, Mexico, isn't just a state; it's the cradle of tequila. Here, blue agave plants sprawl across the landscape, not merely surviving but thriving in volcanic soil. It's a testament to resilience and the power of place. 2. **A Craft Centuries in the Making** Long before tequila became a global sensation, it was a local tradition. The art of distilling the blue agave plant was perfected over generations, a craft passed down through families dedicated to maintaining its authenticity and essence. 3. **Sip, Don't Shoot** Forget what you know about tequila shots. In Mexico, tequila is savored, not slammed. It's poured into a caballito and enjoyed slowly, allowing the intricate layers of flavor to unfold. This is tequila in its truest form, a reflection of culture and craftsmanship. 4. **Regulations and Respect** Tequila's designation of origin is not just a label; it's a promise. Only five states in Mexico can legally produce tequila, ensuring that each bottle is a genuine piece of cultural heritage. This strict regulation preserves the integrity of tequila, protecting its history and its future. 5. **A Sustainable Spirit** Innovative distilleries in Mexico are leading the way in sustainability, turning leftover agave fibers into fuel and finding new ways to conserve water. It's a forward-thinking approach that honors the earth and ensures tequila's place in it for generations to come. Tequila is more than a drink; it's a narrative of tradition, innovation, and identity. It invites us to explore, to taste, to learn. Next time you enjoy a glass, remember the story in every sip. This photo of me was after a great day in Merida, Yucatan. Let's raise a glass to tequila, to Mexico, and to the stories yet to be told. Share your favorite tequila experience or what you love most about this iconic spirit. #tequila #jalisco #mexico #donjulio

Tequila: More than just a drink, it's Mexico's liquid legacy. 1. **Birthplace of a Legend** Jalisco, Mexico, isn't just a state; it's the cradle of tequila. Here, blue agave plants sprawl across the landscape, not merely surviving but thriving in volcanic soil. It's a testament to resilience and the power of place. 2. **A Craft Centuries in the Making** Long before tequila became a global sensation, it was a local tradition. The art of distilling the blue agave plant was perfected over generations, a craft passed down through families dedicated to maintaining its authenticity and essence. 3. **Sip, Don't Shoot** Forget what you know about tequila shots. In Mexico, tequila is savored, not slammed. It's poured into a caballito and enjoyed slowly, allowing the intricate layers of flavor to unfold. This is tequila in its truest form, a reflection of culture and craftsmanship. 4. **Regulations and Respect** Tequila's designation of origin is not just a label; it's a promise. Only five states in Mexico can legally produce tequila, ensuring that each bottle is a genuine piece of cultural heritage. This strict regulation preserves the integrity of tequila, protecting its history and its future. 5. **A Sustainable Spirit** Innovative distilleries in Mexico are leading the way in sustainability, turning leftover agave fibers into fuel and finding new ways to conserve water. It's a forward-thinking approach that honors the earth and ensures tequila's place in it for generations to come. Tequila is more than a drink; it's a narrative of tradition, innovation, and identity. It invites us to explore, to taste, to learn. Next time you enjoy a glass, remember the story in every sip. This photo of me was after a great day in Merida, Yucatan. Let's raise a glass to tequila, to Mexico, and to the stories yet to be told. Share your favorite tequila experience or what you love most about this iconic spirit. #tequila #jalisco #mexico #donjulio

Blue agave is a vital part of the process in creating tequila and something should be sought in its quality. Read more about this and more tequila facts. https://lnkd.in/g8bKQTsU

📢 Interesting chart from Latinometrics about the tequila industry with a rich history, rooted in Mexico's cultural and economic landscape. 💡Here are some facts about the industry's historical development: 📍Pre-Colonial and Colonial Beginnings Pre-Colonial Era: Indigenous peoples of Mexico fermented the sap of the agave plant to make a drink called pulque. 16th Century: Spanish conquistadors introduced distillation techniques to Mexico, using local agave to create what would become the precursor to tequila. 📍Evolution and Growth 18th Century: The modern form of tequila began to take shape in the region of Tequila, Jalisco. The Cuervo family received the first license to commercially produce tequila in 1795. 19th Century: The Sauza family, another key player, began producing tequila, contributing to its growing popularity. 📍20th Century Expansion Early 1900s: Tequila gained national prominence, becoming a symbol of Mexican identity, especially during the Mexican Revolution. Mid-20th Century: The export market for tequila expanded significantly, particularly to the United States, driven by marketing and the popularity of tequila-based cocktails. Regulation:The Mexican government established strict regulations to protect the quality and authenticity of tequila, including the creation of the Denomination of Origin for Tequila (DOT) in 1974, which designated specific regions where authentic tequila could be produced. 📍Modern Era Late 20th to Early 21st Century: Tequila experienced a global renaissance, with increased demand for premium and artisanal brands. The rise of tequila tourism in Jalisco and the promotion of cultural heritage boosted its global image. Recent Trends: Sustainability and innovation have become key focuses within the industry, with efforts to address environmental impacts of production and to diversify product offerings, including the creation of new types of tequila such as cristalino. 📍Key Milestones 1795: First commercial production license granted to Jose Antonio de Cuervo. 1873: Exportation begins, with the first shipments of tequila sent to the United States. 1974: Establishment of the Denomination of Origin for Tequila. Overall, the tequila industry has evolved from indigenous traditions and colonial innovations to become a globally recognized symbol of Mexican culture. #México #Jalisco #Roots #Heritage #Culture #Cuervo #Sauza #Tequila #VivaMéxico #MexICan

Mexican Tequila Makes Its Mark Globally In 2023, TEQUILA firmly established itself as a traditional beverage not just in Mexico, but across the world. 🌎🥃 📈 With a staggering production of 598.7 million liters of tequila nationally, of which 399.2 million liters were exported, this iconic drink has become a symbol of Mexican tradition globally. 🌱 Director of the CRT, Ramón González Figueroa, emphasized the significance of 2023 as a year of challenges and opportunities, setting the stage for tequila's continued expansion under new schemes of care and responsible resource use. This approach integrates and benefits the inhabitants of municipalities recognized with the Denomination of Origin. 📊 The year 2023 saw the production of 598.7 million liters of tequila, equivalent to the consumption of 2.2 million tons of agave. Today, Mexico boasts 2,539 certified tequila brands and 41,840 agave producers. In Guanajuato alone, there were at least 6,447 agave producers registered by the end of 2022. 🎉 Celebrating 30 Years of the CRT in 2024 From April 15 to 27, various activities will be held to celebrate the 50th anniversary of the Denomination of Origin Tequila (DOT) and the 30th anniversary of the CRT. These events will honor the long journey of protecting tequila in Mexico and around the world. #Tequila #MexicanTequila #Agave #Sustainability #GlobalMarket #CRT #DenominationOfOrigin #AgaveTequilaProduction #MexicanCulture

A story about shipwrecks, adventure & Gin! Marcel in The Drinks Report

A story about shipwrecks, adventure & Gin! Marcel in The Drinks Report

An incredibly detailed and insightful look into the state of the Tequila market from Laura Foster for The Spirits Business and a must-read for everyone who's ever asked if "tequila is the next big category"? Despite the recent drop in agave prices and a slowdown in high-end #Tequila sales in The U.S., both the opportunities and challenges ahead for agave-based spirits are huge. With many U.S. states still untapped, there's still huge growth potential in the market that already holds 75% of the value. International markets also have promising opportunities, where the consumers is still earlier on their journey - especially in countries like The U.K., here in Australia, and even Spain. #Tequila #Agave #MarketTrends