Terakeet’s Post

🤝 Navigating the Creative-Commercial Conundrum Applauding Mark Kirkham @ PepsiCo's stance on the essential interplay between creativity and financial impact. CMO Kirkham's insight rings true – the tension between the two is not a challenge but a catalyst for innovation and opportunity for cross-sectional leaders to collaborate in the pursuit of ambitious org-wide goals. It's a reminder that in the world of marketing, building brands and driving business growth are inseparable. The magic happens when creativity aligns with specific business goals, transforming potential into impactful campaigns. #MarketingInnovation #CommercialImpact #BrandBuilding #BusinessGrowth https://lnkd.in/encqZHK3

Bharat Puri is as engaging as ever. You should write or post more often, Bharat, we would all learn so much. "Good brands begin and end with the consumer. A lot of times the word ‘insight’ is misused and lost. We confuse any observation as insight My advice to marketers is that when people tell you that brands are tired and categories have matured, normally it’s the manager who is tired. Start with the consumer. I believe in the power of long-term relationships. In all the companies I’ve worked for, our (agency) relationships have been a minimum of thirty years old. Don’t be afraid of making mistakes. As leaders, one of our greatest abilities is our ability to create a culture where people are not afraid of making mistakes. A lot of French philosophers said that a great characteristic of any leader is that they know where they are going. But their leadership quality is their ability to persuade others to go with them." #leadership #consumerinsights #customerfirst #marketing #brands

🔍 Discover insights from our Chief Strategy Officer, Wander Bruijel, in his latest feature on WARC! 🌟 Dive into his thought-provoking article on "Rekindling the Purpose of Brand" and learn how brands can realign with their core values to thrive in today's dynamic market. 📖 Don't miss out on Wander's perspective – read the full article below! #BrandStrategy #PurposeDriven #MarketingInsights #Leadership #WARC #BrandPurpose

Useful insight from Joon Haque Rajkovic on brand and marketing leadership

TRENDING VIDEO: The World's Most Valuable Global Brands https://lnkd.in/gXQHvsbm It is time to unveil the 2024 most valuable global brands as researched by #BrandFinance. #branding #leadership

Most times I hear leaders express the need to rebrand, what they really mean is they need to refresh messaging, not the positioning of the brand. But there are three scenarios where one does need to overhaul brand positioning. Just make sure that one of these is really true before going down to the studs. #brandstrategy #leadership

TRENDING VIDEO: The World's Most Valuable Global Brands https://lnkd.in/gfuxZ4xA It is time to unveil the 2024 most valuable global brands as researched by #BrandFinance. #branding #leadership

How do brands become seen as a💥Thought Leader💥in their industry? --- The concept of thought leadership is becoming more and more attractive for brands across multiple industries. And for good reason. After all, why wouldn't you want your audience to see you as an expert in your industry? Not to mention the fact that Google is valuing thought leadership now more than ever, in their attempt to squash the rise of AI-generated content at the top of the rankings. Becoming a thought leader can take a lot of time and persistence, but the results are worth the wait. Check out my recent article for Eleven Writing, which covers the 7 Steps for Brands to Become Thought Leaders: https://lnkd.in/du7Cm8Xt What are your thoughts on what brands should do to achieve thought leadership? Also, big shout out to Alana C. and Christian Rigg for their support and guidance getting this one over the line!

Read our latest blog on the importance of regular brand reviews to remain relevant and competitive. For SMEs with internal resource constraints to larger organisations focused on daily operations - a time-out to take stock and assess the health of your brand in a shifting market is critical. https://lnkd.in/dBEQJ5uE #brandstrategy #brandreviews #businessresilience #leadership #SMEs #scotland

Brands often focus on their external image, but the real magic happens from within. Aligning employees with your brand’s promise, vision, and values is essential, but it starts at the top. When leaders embody the brand through their actions, this not only resonates with customers but also fosters pride and a shared sense of purpose among their team. #Leadership #Authenticity