We loved the perspective Mark Kirkham from PepsiCo shared in this piece: https://bit.ly/3wKchl8 “Every industry might be slightly different, but the foundational challenge is the same: What role does brand building have in driving top-and-bottom-line growth? You have to build brands and the business at the same time.” We couldn’t agree more: strong brands can be performance drivers. Moreover, owned asset optimization (OAO) aligns seamlessly with this philosophy, emphasizing the importance of optimizing owned assets for maximum impact. Marketing that focuses on connecting with consumers, earning their trust, and supporting their needs is what drives long-term business outcomes. Thank you for sharing your insight, Mark! #MarketingStrategy #BrandBuilding #BusinessGrowth #Creativity #Leadership #OAO
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🤝 Navigating the Creative-Commercial Conundrum Applauding Mark Kirkham @ PepsiCo's stance on the essential interplay between creativity and financial impact. CMO Kirkham's insight rings true – the tension between the two is not a challenge but a catalyst for innovation and opportunity for cross-sectional leaders to collaborate in the pursuit of ambitious org-wide goals. It's a reminder that in the world of marketing, building brands and driving business growth are inseparable. The magic happens when creativity aligns with specific business goals, transforming potential into impactful campaigns. #MarketingInnovation #CommercialImpact #BrandBuilding #BusinessGrowth https://lnkd.in/encqZHK3
PepsiCo’s Kirkham: ‘Build Brands and Business at the Same Time’
deloitte.wsj.com
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Bharat Puri is as engaging as ever. You should write or post more often, Bharat, we would all learn so much. "Good brands begin and end with the consumer. A lot of times the word ‘insight’ is misused and lost. We confuse any observation as insight My advice to marketers is that when people tell you that brands are tired and categories have matured, normally it’s the manager who is tired. Start with the consumer. I believe in the power of long-term relationships. In all the companies I’ve worked for, our (agency) relationships have been a minimum of thirty years old. Don’t be afraid of making mistakes. As leaders, one of our greatest abilities is our ability to create a culture where people are not afraid of making mistakes. A lot of French philosophers said that a great characteristic of any leader is that they know where they are going. But their leadership quality is their ability to persuade others to go with them." #leadership #consumerinsights #customerfirst #marketing #brands
Good brands begin and end with the consumer: Pidilite's Bharat Puri
storyboard18.com
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🔍 Discover insights from our Chief Strategy Officer, Wander Bruijel, in his latest feature on WARC! 🌟 Dive into his thought-provoking article on "Rekindling the Purpose of Brand" and learn how brands can realign with their core values to thrive in today's dynamic market. 📖 Don't miss out on Wander's perspective – read the full article below! #BrandStrategy #PurposeDriven #MarketingInsights #Leadership #WARC #BrandPurpose
Have we lost the plot? Rekindling the purpose of brand | WARC
warc.com
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Useful insight from Joon Haque Rajkovic on brand and marketing leadership
In the latest Leadership Lesson we spoke to Joon Haque Rajkovic, Brand and Marketing Director, and Founder of Beautiful World Collective, a specialised strategic consultancy for creative brands. Joon shares insights and the inspiring journey behind founding Beautiful World Collective. #leadershiplesson #insights #inspiringjourney
Leadership Lessons with... Joon Rajkovic, Brand & Marketing Director and Founder of Beautiful World
theworkcrowd.com
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TRENDING VIDEO: The World's Most Valuable Global Brands https://lnkd.in/gXQHvsbm It is time to unveil the 2024 most valuable global brands as researched by #BrandFinance. #branding #leadership
The World's Most Valuable Global Brands
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Brand Strategist & Author | I engage with CEOs to create rigorous brand strategy, so that brand can be their organization's unfair advantage and North Star.
Most times I hear leaders express the need to rebrand, what they really mean is they need to refresh messaging, not the positioning of the brand. But there are three scenarios where one does need to overhaul brand positioning. Just make sure that one of these is really true before going down to the studs. #brandstrategy #leadership
What is the shelf life of a brand strategy?
ironcladbrandstrategy.com
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TRENDING VIDEO: The World's Most Valuable Global Brands https://lnkd.in/gfuxZ4xA It is time to unveil the 2024 most valuable global brands as researched by #BrandFinance. #branding #leadership
The World's Most Valuable Global Brands
https://www.youtube.com/
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How do brands become seen as a💥Thought Leader💥in their industry? --- The concept of thought leadership is becoming more and more attractive for brands across multiple industries. And for good reason. After all, why wouldn't you want your audience to see you as an expert in your industry? Not to mention the fact that Google is valuing thought leadership now more than ever, in their attempt to squash the rise of AI-generated content at the top of the rankings. Becoming a thought leader can take a lot of time and persistence, but the results are worth the wait. Check out my recent article for Eleven Writing, which covers the 7 Steps for Brands to Become Thought Leaders: https://lnkd.in/du7Cm8Xt What are your thoughts on what brands should do to achieve thought leadership? Also, big shout out to Alana C. and Christian Rigg for their support and guidance getting this one over the line!
7 Steps to Your Brand Becoming a Thought Leader
elevenwriting.com
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Read our latest blog on the importance of regular brand reviews to remain relevant and competitive. For SMEs with internal resource constraints to larger organisations focused on daily operations - a time-out to take stock and assess the health of your brand in a shifting market is critical. https://lnkd.in/dBEQJ5uE #brandstrategy #brandreviews #businessresilience #leadership #SMEs #scotland
Direction - a strong brand acts as a north star, guiding you towards your goals — My Aurora North site
auroranorth.co.uk
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Head of Chapter & Verse (Horizon Media's Web3 Division), SVP, Business Growth & Transformation | Digital Storyteller | DEI Advocate | Developing Innovative Solutions and Creative Marketing Strategies
Brands often focus on their external image, but the real magic happens from within. Aligning employees with your brand’s promise, vision, and values is essential, but it starts at the top. When leaders embody the brand through their actions, this not only resonates with customers but also fosters pride and a shared sense of purpose among their team. #Leadership #Authenticity
Leading Brands From The Inside Out
forbes.com
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