We're thrilled to share the start of Paramount+'s "A Mountain of Movies Awaits" campaign.
Kicking it all off is this anthem trailer to set the tone for a bold brand campaign that showcases the breadth of their movies collection!
It was an epic journey with the cross functional teams across Paramount who invited us to join the expedition from base camp starting with creative strategy. It made the creative process all the more rewarding.
We can’t wait to see more of this campaign come to life over the coming weeks!
If you could go anywhere. In the whole world, where would you go to the stars? With Paramount Plus, come stream the view from the top. With a mountain of movies, here we go. I will have my vengeance, that is written. Wow. So cute. That's cool, baby. I'll never let go. I know now why you cry. Are you scared of something? They're coming. Run. Don't you just love it? You really want to know what love is? With so much to see. Week after week. That's good. Anything you want to add? A mountain of movies awaits. Paramount Plus stream now.
Founder Dizz Agency| Design & Video Expert| Your creative partner for the growth and development of your business| 11 years of experience and 700 satisfied clients| Worked with brands Porsche, Volvo, Fiat, Irene Bukur|
Yesterday witnessed a remarkable convergence of artistry and innovation as the 30th Screen Actors Guild Awards unfolded format. We're excited to delve deeper into the marketing and event aspects of this monumental occasion! ✨
By streaming LIVE on Netflix, the SAG Awards not only honored the finest talents in film and television but also strategically positioned itself to reach a vast, global audience. This strategic move not only enhanced the accessibility of the event but also provided a unique platform for marketing and promotion. 🌎📽️
The partnership between the SAG Awards and Netflix exemplifies the fusion of creativity and technology, underscoring the importance of adapting to changing consumer behaviors and preferences. 🚀
From a marketing perspective, this collaboration offers unparalleled opportunities for brand exposure and engagement. The event's digital footprint extends far beyond traditional broadcast boundaries, amplifying brand messaging and driving conversation in real-time. 📣
This is a visionary approach in leveraging streaming platforms to elevate a brand and engage audiences in new and exciting ways. 🌟
Yesterday's event not only celebrated excellence in entertainment but also showcased the limitless possibilities that arise when creativity meets cutting-edge technology. #SAGAwards#Netflix#Innovation#MarketingExcellence#Marketing#Eventshttps://lnkd.in/dGDRfyKj
CEO Cuco Company America |Goldman Sachs 10,000 Small Business| Innovative Digital Marketing solutions | Experience in Augmented Reality and Metaverse | Transforming your business and connecting with your clients
Yesterday witnessed a remarkable convergence of artistry and innovation as the 30th Screen Actors Guild Awards unfolded format. We're excited to delve deeper into the marketing and event aspects of this monumental occasion! ✨
By streaming LIVE on Netflix, the SAG Awards not only honored the finest talents in film and television but also strategically positioned itself to reach a vast, global audience. This strategic move not only enhanced the accessibility of the event but also provided a unique platform for marketing and promotion. 🌎📽️
The partnership between the SAG Awards and Netflix exemplifies the fusion of creativity and technology, underscoring the importance of adapting to changing consumer behaviors and preferences. 🚀
From a marketing perspective, this collaboration offers unparalleled opportunities for brand exposure and engagement. The event's digital footprint extends far beyond traditional broadcast boundaries, amplifying brand messaging and driving conversation in real-time. 📣
This is a visionary approach in leveraging streaming platforms to elevate a brand and engage audiences in new and exciting ways. 🌟
Yesterday's event not only celebrated excellence in entertainment but also showcased the limitless possibilities that arise when creativity meets cutting-edge technology. #SAGAwards#Netflix#Innovation#MarketingExcellence#Marketing#Eventshttps://lnkd.in/d7P6BH8b
American macro/geopolitical analyst, investor, & strategic advisor. (My opinions often change over time. Please do your own research. I don’t post investment advice & only accept connection requests from people I know.)
FWIW, I’ve obsessed over the Walt Disney Company for the past 6-7 years & think it’s one of America’s most important corporations. I’m not just talking about the company’s contribution to the economy or the larger business world, but to American grand strategy. For decades, Disney helped to manufacture a deep & abiding self-confidence in America & the vast potential of free societies which upheld the rights of individuals; & Disney exported those values & optimism about the future to consumers around the world. Disney also curated a common “mythology” to four successive generations of Americans from young children today to their great grandparents. Apparently, that’s not good enough for the current management which has openly aspired to be a “global” company (& not just an American company) since Bob Iger became CEO in 2005. Roy E. Disney, who had been instrumental in saving the company in 1984, believed that Michael Eisner was taking the company in the wrong direction (after rekindling the magic in the late 1980s & 1990s) & once again sought to “Save Disney”. He mistakenly thought Bob Iger was the right man for the job & was subsequently kept at arms length. Walt Disney literally went to war with Marxists who sought to hijack his company; Eisner did too in his own ways. They held the line & built Walt Disney into a huge company & the gold standard of family content, parks, merchandise, & expriences. Unfortunately, Disney is now an impenetrable fortress with a giant market cap & has been taken over by insurgents who came in via the back door of internal promotion. Iger — &, for a short while, Bob Chapek — allowed a cohort of leftist radicals to disrespect multiple generations of American families & families around the world with an elitist/leftist vision to “Reimagine Tomorrow”. Some may argue we are witnessing a historic business failure; but I’m not sure we can call it a failure. Opponents of classic liberalism & the American way — with the support of an “ESG” obsessed cartel of index & mutual funds — have so far suceeded in subverting & degrading one of the greatest cultural nodes of American soft power. What was once one of our greatest strategic messaging platforms to our kids & to the world is now preaching a very different set of values. I have wondered for years if some path to saving & renewing the company might exist. It’s too big for an leveraged buy-out, which makes a management coup & turnaround difficult — if not impossible. It could possibly be influenced, but not totally taken over via a proxy battle & public opinion campaign. Otherwise, multiple companies & personalities may need to step into the void & fill Disney’s role in America’s cultural arsenal. I have no idea how this saga is going to play out but respect Nelson Peltz for trying. Don’t overlook the fact that his Disney turnaround website evokes the same slogan that Roy E. Disney had printed on bumper stickers 21 years ago: “Restore the Magic”. https://lnkd.in/g44EqQcb
Paramount Pictures has a prominent place in this week’s Barron's magazine. For those of you from the movie world…Barron’s is like the Bible of Wall Street. It is read by pretty much everyone at the highest levels.
I’m now convinced a deal is going to happen but won’t be what people think. The deal has been in play for a while which means many parties have the full data on Paramount besides what is in SEC filings. Lots of smart bankers / hedge funds / private equity funds are going to apply their magic finance voodoo.
As Paramount loses money every day…every month..every quarter the enterprise value of the company continues to drop. There will be a point where the equity value will be so low that the entire company will be worth its debt currently around $16 billion.
Sony Pictures Entertainment looks like a genius just being a supplier of movies to Netflix . I heard a rumor that Madame Web’s Pay One deal from Netflix was around $20 million USD. Everything seems so clear on hindsight but this should have been the path Paramount pursued versus being the biggest company to go down due to fighting in the streamer wars.
The two biggest players in Hollywood are now making concrete moves to recover from the 2023 Content Bubble. Embracing a "less is more" creative strategy and even relying less on their legacy IP moving forward. A few months ago, I wrote an article predicting this potential scenario which I call the "2024 Hollywood Diet". In that article, I also explored the concept of the 2023 Content Bubble that led to this epiphany by the big studios. (Please find the link in the comments if interested!)
#hollywood#netflix#disney#creativestrategy
Disney and Netflix both installed new leaders at their film divisions this week. David Greenbaum, the head of the Searchlight arthouse division, is taking over both Disney Studios, purveyor in recent years of the big-budget remakes of hit animated films, and 20th Century Studios, the general entertainment unit inherited from Fox. His job will include creating NEW IP, not just leveraging the old stuff, which Disney probably should have been doing for a long time. And Netflix is replacing Scott Stuber with Dan Lin, a prolific producer, with a mandate to make FEWER (like 20 to 30, as opposed to 80) movies a year at a higher quality and for the service only (no theaters). Pretty big implications for both companies and the kind of movies that get made and don't in Hollywood. ⬇️⬇️ https://lnkd.in/gNYJYSHC
I'm a big fan of the theatrical experience. I want a big screen, crisp picture, rock-your-seat sound. But, I had such a bad experience at a cinema seeing "Deadpool & Wolverine" that I had to share.
Showtime was 6:30 pm. At 6:30 pm more than a dozen TV commercials were played followed by NINE movie trailers. The film did not start until close to 7:10 pm.
The film watching experience itself was great, but the pre-show experience was so poor that audience members were groaning loudly and several left the theater to complain to management.
It's not enough for a movie theater to have quality projectors and speakers or comfy chairs. Ticket prices are higher than ever before and with so many at-home entertainment options, cinemas can't afford to alienate consumers who have actively decided to leave their couches.
What was your recent theatrical experience like? Which theaters do you think are doing it right?
Founder Dizz Agency| Design & Video Expert| Your creative partner for the growth and development of your business| 11 years of experience and 700 satisfied clients| Worked with brands Porsche, Volvo, Fiat, Irene Bukur|
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