The global sports industry in flux…🏌♂️ With countries in the East increasingly investing in and influencing various sports typically associated with the West, Creative Review talks to Matt Readman from Dark Horses and Territory Studio CD Russ Gautier on how this change is impacting the way brands interact with sports on an international level.
As the East ploughs billions into everything from golf tours to football leagues, we examine how brands in the West are grappling with a global sports industry in flux https://lnkd.in/eqq_jRam