Member Services Manager at Arthritis Action. Providing a personalised membership journey, creating tailored pathways and helping our members access the right services that will benefit them.
I started a call earlier today with 'this is a call to welcome you to membership'. The thing is, the call was unrelated to the usual welcome contact. it got me wondering about when a role becomes 'routine' and seems repetitive. For me though, it reminded me about the love for my role in being at the frontline of membership and taking the time and attention to personally speak to new members. Using the opportunities to listen to people, hear their story and find out about them and linking that to how our charity can help them. It might be more time efficient to track clicks and then send 'personalised' communications based on a click. However, taking the time, giving care and attention goes a long way, builds relationship and makes the person feel more valued at a higher level than sending an email based on a click of a link. #membership #membershipmanagement #memberexperience
Well said Terry! 👏
Regional Account Manager for Primary Times Magazine
11moFabulous post Terry hope you are keeping well!