Terry Cannon’s Post

I am super excited to announce that our incredible Xpert Advisor, Amy Bott, is bringing her expertise to the table at Future of Retail X! With an impressive portfolio featuring big names like Gymshark, Snug, and The Growth Foundation, we're truly fortunate to have Amy on board. Stay tuned for her invaluable insights, see a first glimpse here: 💥 Marketing with Intention It's a given that businesses will regularly review their metrics and data against target or historical results to benchmark current performance and inform marketing priorities. Some businesses will do this as frequently as several times a day. The metrics available can be a wealth of information but can also be overwhelming. In some instances, I've seen a lot of knee-jerk reactions due to numbers not being where they had forecast or targeted. This panic can lead to a long list of reactive urgent actions for various functions of the business to complete ASAP. This can then cause teams to be overstretched but also makes it difficult to understand the true commercial impact of actions. If performance does improve, which action was it that drove it? In my experience, I have learnt that speed is key in driving growth, but direction is more important. 💥 The Power of Singular Focus What I've seen work best is when businesses are clear on the metrics that matter to truly drive positive commercial impact. The single metric that matters for that week should also be defined to provide a focus and clear direction for various business functions... Want to read more? https://lnkd.in/eXBZhYf5 Sign up to our waitlist now at [email protected] to unlock unparalleled insights, unforgettable events, and unbeatable networking opportunities. #retailnews #retailinsights #retail #fashion #ukretail #retailmarketing #fashion #beauty #retailconsultant #wecomm #futureofretail

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