I am super excited to announce that our incredible Xpert Advisor, Amy Bott, is bringing her expertise to the table at Future of Retail X! With an impressive portfolio featuring big names like Gymshark, Snug, and The Growth Foundation, we're truly fortunate to have Amy on board. Stay tuned for her invaluable insights, see a first glimpse here: 💥 Marketing with Intention It's a given that businesses will regularly review their metrics and data against target or historical results to benchmark current performance and inform marketing priorities. Some businesses will do this as frequently as several times a day. The metrics available can be a wealth of information but can also be overwhelming. In some instances, I've seen a lot of knee-jerk reactions due to numbers not being where they had forecast or targeted. This panic can lead to a long list of reactive urgent actions for various functions of the business to complete ASAP. This can then cause teams to be overstretched but also makes it difficult to understand the true commercial impact of actions. If performance does improve, which action was it that drove it? In my experience, I have learnt that speed is key in driving growth, but direction is more important. 💥 The Power of Singular Focus What I've seen work best is when businesses are clear on the metrics that matter to truly drive positive commercial impact. The single metric that matters for that week should also be defined to provide a focus and clear direction for various business functions... Want to read more? https://lnkd.in/eXBZhYf5 Sign up to our waitlist now at [email protected] to unlock unparalleled insights, unforgettable events, and unbeatable networking opportunities. #retailnews #retailinsights #retail #fashion #ukretail #retailmarketing #fashion #beauty #retailconsultant #wecomm #futureofretail
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🚀 Exciting News from Müster & Dikson Service S.P.A. 🚀 We’ve been hard at work behind the scenes, and today, we are thrilled to unveil our #brand_new #Digital_company_profile! 🎉 At Müster & Dikson, we believe in constant growth and innovation. Our updated profile is a #reflection_of_our_journey, our #values, and our #commitment to #delivering #top-notch #solutions in the beauty cosmetics industry. Now, we need #YOUR_help! Your #insights and #feedback are #invaluable to us. Please take a moment to check out our digital profile and share your #honest_thoughts. • What do you love? • What can we improve? • Your input will help us continue to evolve and better serve our community. Create the most #liked and #interactive_comment, and you could #win a fabulous #prize from our extensive product collection! 🎁✨ Ready, set, comment! 🚀 #CompanyUpdate #DigitalProfile #Feedback #Community #Innovation #Growth #Marketing 💥
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Want to know how we helped our client, a global leader in the beauty industry, transform their promotion strategies and unlock profitable growth? Our latest case study reveals all. Read it here: skp.link/yac #Promotions #RevenueGrowthManagement #RGM #Consumergoods #Cosmetics #Consumer #SimonKucher
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Want to know how we helped our client, a global leader in the beauty industry, transform their promotion strategies and unlock profitable growth? Our latest case study reveals all. Read it here: skp.link/yac #Promotions #RevenueGrowthManagement #RGM #Consumergoods #Cosmetics #Consumer #SimonKucher
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Partner at Simon-Kucher | Leader of Consumer Sector, Middle East | Strategic Advisor to Fortune 500 CXOs | ex-BCG, ex-Bain
Want to know how we helped our client, a global leader in the beauty industry, transform their promotion strategies and unlock profitable growth? Our latest case study reveals all. Read it here: skp.link/yac #Promotions #RevenueGrowthManagement #RGM #Consumergoods #Cosmetics #Consumer #SimonKucher
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🛍️ Navigating Retail: Climbing to Top Shelf Moderated by Sonia Summers, Founder & CEO Beauty Barrage 📍"You need a kicka$$ brand to get in retail. The hard part is STAYING in retail!" Muffy Clince, Director Emerging Brands Ulta Beauty 📍Every relationship is started with a longterm relationship in mind. 📍Ensure you're prepared (before you enter retail) w/a proper plan & assets. 📍Training for the staff is essential to ensure the ethos of your brand is pulled through. Embrace social, etc. Even if you have your staff participating in a 3-min educational training. 📍#Invest in your #hero items. 📍Sample, sample, sample... 📍Think about the plays your product can support --> do you help transition a customer into a new beauty realm? 📍Retail is one aspect. Don't stop building community outside the channel... need brands to keep folks excited. Drive that traffic. 📍Stay consistent in everything you do. 📍Leverage your community. Beekman 1802 succeeded when they had their brand advocates train the staff at Ulta! It worked! Nyakio Grieco, Co-Fonder thirteen lune Lune + Founder Relevant: Your Skin Seen 📍As a platform, they are highly editorial. Relying on storytelling for growth. 📍"People buy into people before they buy the product." 📍Founders are often the best advocate for your brand. 📍"Beauty is community." 📍Never discount the value of exclusivity. Noah Rosenblatt, President North America Space NK 📍A #Northstar is core. Build a plan to support that vision. 📍#Snackable content tethered to training & empower sales reps will continue to be a focus for the business. Education reinforcing their value is key. Oliver Garfield, CEO Cos Bar 📍Field marketers and entrenched sales force focused on building longterm relationships has been key element in their growth trajectory. 📍You should always be "on" & avoid the 1 'n done. 📍It's ok to sample, but only do it if you have proper training & mktg connected. 📍Supply chain challenges do not ignore. Grow carefully and ENSURE you have stock of product. Running out of stock can kill a brand's momentum. 📍When pitching your brand to a retailer, ensure you explain where the brand fits... cause there's a brand that needs to "come out." Space is limited. Kisaco Research - Beauty Connect Series - Emma Forrest - Amy Beck - Amy Connolly #Retail #BeautyConnect #AlwaysLearning
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Putting yourself in the shoes of your dream retailer can yield an understanding for their priorities. Each year, major U.S. retailers open a crucial window to evaluate new and established brands. This is your golden opportunity to pitch to buying teams. Retail Insight: Product resets in retail are both time-consuming and costly for retailers. Store teams continue to do the things they always do: – Restocking shelves – Serving customers – Maintaining store cleanliness Buying teams are also inundated with extra work: – Creating new blueprints for stores to lay out the new items – Meeting with 100+ brands that all have exciting newness to share – Landing on a strategy that will yield growth Major resets also involve: – Printing new shelf labels – Rearranging product placements – Managing discontinued items – Communicating big bets and strategy from corporate to stores These resets can evoke mixed feelings among retail teams: • Excitement about new products and the potential growth they bring. • Anxieties over the additional workload. Why am I sharing this? Because timing is important, you get one window annually to pitch your brand at big retail. So when you approach the retailers treat it like this is your one shot. Prepare your pitch → Nail it. Share your brand purpose → Inspire them. Understand what it takes to be successful → Make them believe in you. Take this opportunity to show buyers all of the things your brand has done. Shine bright. PS - Have you pitched to a retailer? Share your experience in the comments. – 👋🏾 Hi, I’m Monique, a former retail buyer turned beauty industry advisor who helps emerging brands ready to scale at big retail. If you are ready to scale and invest, book a discovery call, and let’s see if we can work together.
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Industry Update 🚨: Ulta Beauty and Credo End Partnership As a consolidator for Ulta Beauty, we're following the news of their split with Credo (launched in 2020). This collaboration brought curated clean beauty brands to Ulta's Conscious Beauty platform. 🔑 Key Highlights: - Launch and Expansion: The Credo Collection, featuring nine clean beauty brands, initially launched in 100 Ulta stores and expanded to 200 stores. - Continuing Influence: Despite the end of the partnership, Credo's co-founder and CEO Annie Jackson will remain on Ulta's Conscious Beauty Advisory Council. - Challenges and Achievements: Both companies gained valuable insights and expanded their reach, but scale challenges and differing business strategies led to the mutual decision to conclude the partnership. For a detailed look at the insights and implications of this development, check out the full article on Beauty Independent. At Capacity, we continuously adapt and evolve with industry changes to provide top-notch fulfillment services for all our clients. Let's keep pushing the boundaries of what’s possible in beauty and beyond. 📦 Read more here: https://bit.ly/45AtFX6
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Want to know how we helped our client, a global leader in the beauty industry, transform their promotion strategies and unlock profitable growth? Our latest case study reveals all. Read it here: skp.link/m7l #Promotions #RevenueGrowthManagement #RGM #Consumergoods #Cosmetics #Consumer #SimonKucher
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Mark your calendar! 📅 Join us on June 4th at 3 pm EST for an insightful discussion on transformation trends within the Beauty Retail industry. 🌟 Our very own Lawrence Williams, PhD, will be sharing the stage with Cathy Arens and Lindsay White for an engaging session packed with great insights! 🚀 Don't miss out on this opportunity to gain valuable knowledge. Register here to secure your spot : https://lnkd.in/gSJ9GBWs #BeautyIndustry #BeautyRetail #BeautyInsights #TransformationTrends
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Global Partner Ecosystem @ Red Hat | Strategic ISVs, Cloud Providers | Business Strategy & Planning | Telco Sales | Digital Transformation
How do you prove the value of #innovation in your organization? Hear how Ulta Beauty approaches their value strategy:
Ulta Beauty: Measuring Technology Impact
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