Texas Rangers Baseball Club’s Post

From @AndyFrisellaCEO "THERE ARE TIMES IN LIFE WHERE YOU HAVE TO LEGIT AUDIT YOUR CIRCLE AND MAKE CUTS. THIS IS NEVER FUN. ITS NEVER EASY. IT IS, HOWEVER, REQUIRED. YOU CANT LEVEL UP WITHOUT LEVELING UP YOUR CIRCLE... ...AND IF YOU WANT ROOM FOR HIGHER LEVEL INDIVIDUALS... YOU HAVE TO MAKE ROOM BY REMOVING PEOPLE WHO SHOULDNT BE THERE. YOU CANNOT KEEP ADDING. YOU ONLY HAVE SO MANY SPOTS ON THE TEAM. ...AND IF YOU NEVER MAKE ROOM YOULL NEVER LEVEL UP. YOU HAVE TO LET GO. EVEN IF YOU LIKE THEM. NO DIFFERENT THAN A COMPANY OR SPORTS TEAM. IF YOU WANT TO WIN... ...YOU GOTTA HAVE THE STRONGEST LINEUP. WHATS YOUR LINEUP LOOKING LIKE?"

Summer is winding down, and planning for fall programs is beginning. Football games, corn mazes, golf outings, concerts, VIP lounges, activations, and samplings are all on the agenda. What are you planning for, and what are you excited to work on this fall? #falliscoming #brandexperience #brandactivation #eventpros #activation #summercomingtoanend

Compulsory listening for sports investors, leaders and strategists. Laying out the confronting challenge of the current linear product-led sporting business model shifting to meet the "needs" of the emerging mainstream consumer markets. Thanks to all for an insightful and entertaining debate.

About sportsmanship:- 1. 🤝 Respect your opponents: Treat your opponents with dignity and respect, acknowledging their skills and efforts regardless of the outcome of the game. 2. ⚖️ Play fair: Adhere to the rules of the game and avoid cheating or unsportsmanlike behavior that could compromise the integrity of the competition. 3. 😊 Display good manners: Whether you win or lose, show graciousness by congratulating the opposing team and thanking them for the game. 4. 👏 Support your teammates: Encourage and support your teammates throughout the game, fostering a spirit of camaraderie and teamwork. 5. 🙌 Accept outcomes gracefully: Understand that victories and defeats are part of sports, and learn from both experiences to improve as an athlete and a person.

Love this from Evan Planchon “Technology plays a pivotal role, especially data, which has become a currency in its own right. While we used to say data is a gold mine, today it’s essential for success in the sports business. Companies must be strong on a technological level and innovate continually. Failing to do so means falling behind in an industry that’s rapidly evolving. It’s all for the fans’ benefit in the end—they’re the ones who reap the rewards of these efforts. We’re constantly striving to push boundaries and enhance our digital presence. Data is really your currency. And the fact is, you know, five years ago, you could get away by not having an objective as a company, but today, you can’t get away with that anymore. It demands a lot of resources and effort, but it’s a must-do.” This is why I have moved to Cortex - Data is so valuable now and has to be actionable.

Such an insightful interview with Evan and well worth a read. “Companies must be strong on a technological level and innovate continually. Failing to do so means falling behind in an industry that's rapidly evolving.” “Data is really your currency. And the fact is, five years ago, you could get away with not having [data objectives] as a company, but today, you can't get away. It demands a lot of resources and effort, but it’s a must-do.” #data #fanexperience #euroleague #digitalplatforms #digitalmarketing

Left it a few hours since my post about the FA statement on the Wembley Arch. This was my 15th or so Leaders (thanks James (Jimmy) Worrall) and the event is in rude health. People now more enthused about face to face networking and being out and about. I was representing three companies who obviously are very good to work with as they have a good product/service SEEN Tixserve and Fifty and people who know my style for intros and my network Øyvind Kvamme-Vik Ian Davis and Simon Eaton However, I am a brand "partnership" person at heart and whisked myself off to the panel on "Sponsorship Room 101: What Brands hate about sports marketing" With the word "Sponsorship" nominated by Adam Warner the brand custodian of the "New Generation" Pepsi which was the campaign that I loved in my late teens when studying marketing I decided to show some "Bottle". After a very "tongue in cheek" exchange the word "Sponsorship" lives on which was very reassuring for the corporate design budget of the European Sponsorship Association (ESA) who also joined in the defence that England RU need tomorrow night! Very good hosting by the way as lots of interaction! Then a quick getaway to the Headline Stage and I caught the interview on the European Super League which did go into Room 101 but is still asking to come out. The "new" European Super League positioning was that the domestic leagues would run alongside it rather than leading to club resignations from the top European Leagues . I anticipate that UEFA and FIFA will continue to evolve club competitions and the Venture Capitalists will finally realise that money does not talk all the time. Better experts than me on the ESL and a good listen is Phil Carling on this Unofficial Partner pod at the time when the news had just broken- https://lnkd.in/eeupBkX9 #leadersWeek #sponsorship

An event that I always keep an eye out for, even though I'm not in the sporting industry. The team at Leaders in Sport always deliver and there are topics that can apply to other mediums too. The content is great! However, for this post, I thought I would share how I think tech can help sports teams engage with their fanbase better (and by tech, I mean Salesforce...cut me some slack on the bias, I am a Salesforce consultant! 😁 ) The focus should be on how we convert the casual fans into fan-atics 🙌 Fan-atics spend more time and attention with their teams and communities more than the casual or light touch fan. This time and attention will convert to revenue naturally but it's upto us as teams to provide an experience that encourages inclusivity and keeps them coming back for more. How can we move the needle? What would a casual fan on the fringe of being a fan-atic need to feel, see, hear and ultimately experience that will keep them spending time with our teams? Focus on this and the bottom line will take care of itself. A unified platform is a MUST 👍 So many systems will be in a team's tech stack to try and provide this level of experience but we're dealing with one person, not several records of that person. Or at least that's what we should aim for. Multiple databases and instances of that person can lead to a disjointed approach which isn't a great experience. How can we leverage tools such as Data Cloud to bring e-commerce, ticketing and match attendances to create one single profile of that fan in Salesforce? It's the little things 🌟 An idea I've been playing around with is how we can use these tools to make the matchday experience better. What if, to the above point, we can create a single profile of the fan, join the ticketing system and marketing system, such as Marketing Cloud so when a fan scans their ticket, an email goes out to let them know where the nearest facilities are or bar to where they are sat? Or Text, if that's their preferred channel? Could these little experiences make a difference? 🤔 Side note on Sponsorship Maybe a team or organisation would use Salesforce to manage Rights Holders and Sponsorships. In which case, I feel there is a gap for a company or ISV to provide a solution for these teams that sit on platform. Great work again Leaders!

The Deadline is just one of FIVE innovative mini-activations intended to boost your team's sense of identity, camaraderie, and contribution. These mini-activations are flexible and suitable for teams of 10 or more. They can be conducted as standalone events in person or remotely, or seamlessly integrated into an existing conference program, company, or team gathering, all within as little as a 2-hour timeframe. Register your interest in The Deadline ⬇️ #events #internalcomms #teambuilding

Every champion started as a spectator, then they became contestants, then they became champions. It takes extra drive to not be satisfied just watching from the sidelines. You choose which seat you wish to take in your area of specialisation: spectator, contestant, or champion. How quickly you move through the phases depends on how badly you want the seat. Modesty