New Episode Now Live: S3 Ep26: The Cannes Sessions with Chidi Achara, Chief Product Officer of Huge. 👂 Listen https://lnkd.in/ev-wns_c or 👀 Watch https://lnkd.in/e-5zuFc3 In this episode of 'That's What I Call Marketing,' I meet Chidi Achara and delve into his journey in the advertising and marketing world. The discussion kicks off with Chidi reflecting on his foundational years at renowned advertising agencies like Gray and BBH, where he learned valuable lessons about strategic thinking, creative storytelling, and relationship management. These skills were put to use while managing the Levi's account globally and contributing to the establishment of BBH New York. We cover Chidi’s shift to the client side with Nike, where he led a creative team to relaunch the iconic Cole Haan brand, aiming to attract a younger demographic. This diverse background culminated in Chidi landing into his current role as Chief Product Officer at Huge, where he focuses on integrating AI and technology to create 'intelligent experiences' that are highly personalised and conversational. The episode also touches on maintaining long-term client relationships, the shift toward outcome-based agency models, and the critical role of visionary leadership. We also discuss Chidi’s involvement with charity: water, an organisation I am a huge fan of since my time working in the nonprofit sector, and we cover their commitment to leveraging technology for transparency and impactful communication in the nonprofit sector. Throughout the discussion, themes of innovation, client-agency relationships, and the future of digital marketing are explored, making it a must-listen for anyone interested in the evolving landscape of advertising and technology. The Cannes Sessions are brought to you by Freedman International 00:17 Early Career and Advertising Foundations 04:26 Transition to Nike and Brand Repositioning 06:18 In-House Creative Teams and Retail Challenges 09:45 Global Marketing Strategies at Simon 13:39 Joining Huge and Embracing AI 25:40 Outcome-Based Agency Value 27:31 Client Collaboration and Data Integration 29:00 Early Involvement of Data Scientists 29:52 Innovative Digital Experiences 32:52 Visionary Leadership and Team Focus 37:42 Building Long-Term Client Relationships 43:20 Board Role at Charity Water De'Andra LaBoo (Roberts) Lisa De Bonis scott harrison Katie Roberts Kevin Freedman
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We build & deploy high impact digital marketing teams for established organizations --> hldigital.ca
This #GrowthLeaguePodcast episode featured Andy Levey, the Chief Marketing Officer at Two Bit Circus! We discussed creating unforgettable customer experiences and fulfilling promises that genuinely resonate. Andy talks about how they're not just crafting an experience at Two Bit Circus; they're preparing a promise and then delivering on it! How they collaborate with creators like Cash Bunny to elevate their brand is truly inspiring. What's your take on marketers bridging the gap between creating stellar content and ensuring it aligns perfectly with the real-life experience? Share your thoughts below! #CustomerExperience #MarketingPodcast #MarketingLeader #Marketing #BrandExperience #ContentMarketing #BrandStrategy #Hookandladder
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We all know that in marketing, connecting with your audience to drive tangible results is the ultimate goal. But so many struggle to get there in any meaningful way. The bridge? Brand storytelling. It’s not just about a brand telling a story; it’s about telling it right—balancing creativity with strategic intent. At JAR Audio we’ve mastered this equilibrium, working alongside names like Amazon and Cirque du Soleil. Our approach? Harmonizing the art of storytelling with the brand’s marketing goals to ensure their message not only resonates but also achieves desired business outcomes. Here are some of the things we are laser focused on: The Art of Balance: Our Producers always have one eye on the engaging with the audience without being overly promotional or too abstract. It’s a fine line. Strategic Alignment: How does the podcast narrative align with the marketing objectives? By understanding our audience deeply, we create podcasts that resonate, ensuring it’s in sync with the brand’s voice. Measuring Success: It’s crucial for our Audience Growth team to track the right metrics and KPIs to assess the effectiveness of our storytelling efforts, focusing on engagement and its impact on the brand’s marketing objectives and overall strategy. How are you ensuring your brand’s storytelling resonates with both your audience and your business goals? #BrandStorytelling #contentmarketing #MarketingStrategy #PodcastMarketing #DigitalStorytelling #AudienceEngagement #MarketingInnovation #StrategicMarketing #BrandBuilding #ContentCreation
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How are you ensuring your brand’s storytelling resonates with both your audience and your business goals?
We all know that in marketing, connecting with your audience to drive tangible results is the ultimate goal. But so many struggle to get there in any meaningful way. The bridge? Brand storytelling. It’s not just about a brand telling a story; it’s about telling it right—balancing creativity with strategic intent. At JAR Audio we’ve mastered this equilibrium, working alongside names like Amazon and Cirque du Soleil. Our approach? Harmonizing the art of storytelling with the brand’s marketing goals to ensure their message not only resonates but also achieves desired business outcomes. Here are some of the things we are laser focused on: The Art of Balance: Our Producers always have one eye on the engaging with the audience without being overly promotional or too abstract. It’s a fine line. Strategic Alignment: How does the podcast narrative align with the marketing objectives? By understanding our audience deeply, we create podcasts that resonate, ensuring it’s in sync with the brand’s voice. Measuring Success: It’s crucial for our Audience Growth team to track the right metrics and KPIs to assess the effectiveness of our storytelling efforts, focusing on engagement and its impact on the brand’s marketing objectives and overall strategy. How are you ensuring your brand’s storytelling resonates with both your audience and your business goals? #BrandStorytelling #contentmarketing #MarketingStrategy #PodcastMarketing #DigitalStorytelling #AudienceEngagement #MarketingInnovation #StrategicMarketing #BrandBuilding #ContentCreation
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Just finished another eye-opening episode of "Marketing with Brendon Burchard"! 🎧 Brendon shared some unique insights on ways to level up our marketing game. 💡 One 🔑 takeaway? Emphasize on human connection 🤝. In a world inundated with technology, remembering to be human in our interactions is the difference between mediocre and exceptional marketing. Brendon also gave out some golden nuggets on "how to create immersive experiences for customers". It’s not just about selling products, it's about creating memorable experiences and stories that people want to be a part of. 🛍️🎁 A must listen episode for every marketer out there! Check it out, you’ll get a whole new way of looking at marketing. 💼🚀 #MarketingStrategy #BrendonBurchard #CustomerExperience #HumanConnection #MarketingWithBrendonBurchard #PodcastRecommended
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I help YOU grow your brand, make more sales and build authentic and loyal connections by weaving compelling stories into your marketing & email campaigns | STORYSELLING Expert | Email Marketing Strategist
Are you tired of your marketing messages getting lost in the digital noise? Consumers today crave connection, not just product pitches. That's where STORYSELLING comes in! What is STORYSELLING? It's the art of weaving compelling narratives into your marketing strategy. It's about understanding your audience's deepest desires and crafting stories that resonate on a personal level. Unlock the Power of STORYSELLING to: 1️⃣ Forge Emotional Connections: Stories tap into our emotions, making your brand memorable and relatable. 2️⃣ Build Trust & Loyalty: Authentic stories foster genuine trust, turning customers into loyal advocates. 3️⃣ Drive Meaningful Results: STORYSELLING boosts engagement, conversions, and ultimately, your bottom line. Ready to Master STORYSELLING? Follow me and you'll learn actionable tips and real-world examples to implement STORYSELLING in your own marketing. Also, Subscribe to STORYSELLING, a weekly Newsletter and Podcast where I dive deep into the art, science & practical applications of storytelling. #STORYSELLING #storytelling #marketing #SethGodin #brandstorytelling #customerstorytelling #contentmarketing #LinkedInMarketing
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Ok I'm not generally a PODcast person (ask my wife) but I was compelled to listen to this and it is incredible insightful - an opportunity to grab just a snippet of Michaels wealth of knowledge and experience! 📢 Listen to the latest episode of Masters of MAX where Thomas Butta chats with MediaLink Chairman & CEO Michael Kassan about the evolving CMO role and importance of storytelling and customer experience for brands. #MastersofMAX #MobileAppExperience #MobileTrends
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🚀 How do you build your brand through storytelling? In this episode, Adam Coughlin, co-founder, CMO, and managing director at York IE, joins Sumit "Jay" Sen for an in-depth discussion about tech marketing, brand building, and storytelling. 🌐💬 Highlights of this episode include: 💡 Mastering the craft of consistent brand growth through owned, earned, and paid media channels 💡 Humanizing technology and crafting compelling narratives that resonate 💡 Insights on tech marketing and storytelling With these lessons, we’re sure you can upgrade your brand and tell the stories that matter. 🎙️ Don't miss this exclusive interview! Tune in now to the full interview on The CMO Network: 👉 👉 https://lnkd.in/gczV77iM ✨ Join the conversation! Share your thoughts in the comments. 💬 #BrandBuilding #TechMarketing #StrategicCommunication #Storytelling #TechNarratives #MarketingSuccess #CMOInsights
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CMO @ The Alliance | Die-hard copywriter and marketer | Published author 📕 | Course creator (generating $1M+/year) 🚀
As a CMO, Gastón Tourn believes in emphasizing the power of emotional storytelling (“pathos”) in connecting with audiences. Effective storytelling isn’t just about emotions; it’s about persuasion. And for a compelling case, ensure your argument has no gaps. A solid argument, not just promises, is the key to success. Listen to the podcast here: https://lnkd.in/eJaBvQUw
CMO Convo | Story Masters 4: Emotional connections in brand stories | Gastón Tourn
cmoalliance.com
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The masterminds behind Yankum Ropes approached us with a wild idea: a podcast unlike any other for “MotorHeadz”. We’re talking a podcast shot in the heart of the action – racetracks, fabrication shops, epic landscapes. Forget the stuffy studio! The goal? Cool. Unique. Visuals that screamed "We're different!" We wanted to stand out. Why Visual Distinction is Your Marketing Weapon: - First Impression: You have a split second. Bold visuals break through the noise, sparking interest. - Brand Identity: Think beyond one ad. Consistent, unique visuals across everything you do create a recognizable brand image. - Emotional Connection: Powerful visuals = emotions. - Memorable Storytelling: A picture is worth a thousand words. A visually distinct ad can tell a story in a single frame. Think MotorHeadz: host interviewing a legend under a fiery desert sunset. It sets the stage for the podcast's epic stories. The Yankum Ropes MotorHeadz Result: By ditching the same visuals you see everywhere and embracing unique visuals, the MotorHeadz campaign is currently roaring to life. People stop scrolling, intrigued by the unconventional approach. The visually distinct campaign is generating a massive buzz within the motor enthusiast community. The Takeaway: Don't blend in, stand out! The most visually distinct brand wins the attention battle. If you want to create content with a unique, high-converting approach reach out to us and remember to follow, Buck Wild Media. #BeDifferent #ContentMarketing #MarketingStrategy #VisualMarketing #BrandBuilding #AdvertisingTips #MarketingLeaders #ContentCreation #MarketingROI #SocialMediaMarketing #EntrepreneurLife #MarketingFunnel #CreativeMarketing #MarketingCommunity #CEOLife #StandOutMarketing #BuckWildMedia
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AMA Nonprofit Marketer of the Year, and an award-winning marketing and communications thought leader in brand management, data-driven integrated marketing, and fundraising.
How do you tell your stories as a framework and how can we make them better? Check out this podcast with Allison Summers interviewing one of my favorite marketing people, Kristian Aloma, who talks about narrative storytelling and a human centric approach to telling an organizations story. It looks at marketing as a social science and how to influence audiences. He is so good.. #threadline, #allisonsummers #marketing #storytelling #brand #nonprofit
Episode 242: Navigating the Narrative Economy: Building Relationships and Purposeful Brands with Kristian A Alomá, PhD, CEO of Threadline; Chicago, IL, USA
disruptiveceonation.com
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